Other design choices incorporate relief appliqués, reverse appliqués, and procession, where loose threads dangle like fringe in a 1920s fashion, and more. Brides can even add beading, backstitching, or embroidery floss. “I designed most of the stencils and appliqués,” says Natalie. “They sometimes start as scribbles in my notebook margins, or they are adapted for a specific purpose. We make samples, adjust if needed, and repeat.” Once the elements of the gown are chosen, Diane, the master seamstress, measures the bride before Carra-Ellen cuts the fabric and prepares the pattern. Steven, the production manager, applies the stencil to the fabric using an airbrush technique. And with Natalie’s stamp of approval, Olivia prepares the kits for the artisans. The artisans, who are all from the North Alabama area, are independent contractors, who charge per square inch, depending upon the intricacy of the stitching. This cottage industry-style production model allows artisans to work from their own homes and set their own wages. When it’s all said and done, gowns range from a few hundred dollars to several thousand dollars. However, brides who want the Alabama Chanin design at a lower cost can purchase a Do-It-Yourself kit so that they or a family member can make the gown with their own two hands. Brides should allow three weeks for online orders and several months for a custom gown. “It’s a slow process,” says Lyndsie, but it’s well worth the wait. “Some items out there on the market are well designed but use cheap thread that falls apart,” says Lyndsie. “Natalie’s pieces are considered heirloom quality. She uses only the best material and strongest thread so you can pass the dress down from generation to generation.”
116 | NOALAPRESS . COM | J ANUARY /F EBRUARY 2013