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Table of Contents

CONTACT US

Welcome from MS Leadership Class 2013 Honorary Chair . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

Co-Chairs:

National MS Society 2011-2015 Strategic Response Executive Summary. . . . . . . . . . . . . . . . . 2 About MS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 MS Now Campaign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Where Does the Money Go?. . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Guide to Your Participant Center. . . . . . . . . . . . . . . . . . . . . . . 6 National MS Society Board of Trustees. . . . . . . . . . . . . . . . 10 Important Dates. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 MS Leadership Hall of Fame . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Class of 2013 Roster. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Sample Fundraising Letter. . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Service Projects . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

Mr. Ronen Arad PricewaterhouseCoopers LLP 1075 Peachtree Street, Suite 2600 Atlanta, GA 30309 678.419.7309 ronen.arad@us.pwc.com Wight Mixon Dorsey Alston 100 West Paces Ferry Road, NW Atlanta, GA 30305 404.234.1003 wightmixon@dorseyalston.com

Advisory Council Members William R. Barney, III Play It Again Sports-Buckhead 4279 Roswell Rd., #501 Atlanta, GA 30342 404.257.0229 wbarn3@bellsouth.net A. Grant Bell William Gallagher Associates 2 Ravinia Drive, Suite 1540 Atlanta, GA 30346 404.661.5571 gbell@WGAins.com Bonnie Daneker WriteAdvisors 855 Peachtree Street, #3412 Atlanta, GA 30308 404.783.5678 bbdaneker@gmail.com

National Multiple Sclerosis Society Georgia Chapter 1117 Perimeter Center West, Suite E101 Atlanta, GA 30338 678-672-1000 O 678-672-1015 F www.nationalmssociety.org/gaa

Shannon Johnston ShopVisible 945 East Paces Ferry, Suite 1475 Atlanta, GA 30326 404.895.7140 shannon971@gmail.com

Advisory Council Members continued Rena Kilgannon Dalton Agency Atlanta 1360 Peachtree Street, #700 One Midtown Plaza Atlanta, GA 30309 404.876.2800 rkilgannon@daltonagency.com Bill Reddick Celtaxsys 686 North Saint Mary’s Lane Marietta, GA 30064 404.915.5838 breddick@celtaxsys.com

Key Chapter Staff Roy A. Rangel President roy.rangel@nmss.org 678.534.3648 Hilary Burke, MSW Director, Clinical & Chapter Programs hilary.burke@nmss.org 678.534.3587 Terri Cool Development Coordinator terri.cool@nmss.org 678.534.3642 Jared Miley Community Development Manager jared.miley@nmss.org 678.534.3650


Welcome to MS Leadership Class of 2013 January 31, 2013

I want to take this opportunity to welcome you to the MS Leadership Class of 2013. It is an honor to include you among a list of stellar business executives who demonstrate the essential values of leadership in their professional and personal lives. It never ceases to amaze me – the generosity of individuals and businesses taking on leadership roles helping charities make quantum change. Your generous gift of time and talent as a member of the 2013 Class will capture and affirm, individually and collectively, what it is to make notable and deliberate contributions toward the mission of the National MS Society: To stop MS in its tracks, restore what’s been lost, and end the disease forever. I hope your commitment to the National MS Society will unleash new opportunities to enhance your skills and resources. And that acceptance of your nomination will accelerate your leadership development while helping the National MS Society lead change and drive innovation to fund global research pursuing all promising paths for a cure. While the current economic landscape continues to aggravate the community and businesses we rely on to prosper and provide a sense of security for our families, we know the greatest assault on this disease is a group of compassionate men and women like you. The uncertainty of MS affects everyone with a diagnosis and demands urgency to ultimately bring an end to this disease. Thank you for stepping up to this challenge. Today we can look to the future with greater optimism because of the extraordinary contributions of those who choose to make a difference. Whether you work for or own a business or are employed by a major corporation, people with MS are counting on you in our relentless pursuit of a cure. My best to you as you continue to expand your leadership role in our community. I look forward to pursuing a cure with you. Sincerely,

Jovita Moore Senior Anchor, WSB-TV MS Leadership Class 2013 Honorary Chair

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National MS Society 2011-2015 Strategic Response Executive Summary Vision: A World Free of MS Mission: We mobilize people and resources to drive research for a cure and to address the challenges of everyone affected by MS 2011-2015 Goals: • We are a driving force of MS research and treatment to stop disease progression, restore function, and end MS forever • W  e develop, deliver and leverage resources to enhance care for people with MS and quality of life for those affected by the disease • W  e are leaders in the worldwide MS movement, mobilizing millions of people to do something about MS now • We are activists • W  e develop and align human, business and financial resources to achieve breakthrough results Life with MS in 2015: When we achieve these aspirational goals, the world for people affected by MS in the year 2015 will have improved significantly: • New therapies to stop disease activity in relapsing and progressive forms of MS will be developed and tested in clinical trials. • T hose most severely impacted by the disease will have reduced personal and financial hardship. Quality of life will be significantly enhanced through new rehabilitation and symptom management strategies, greater availability of MS healthcare specialists, and increased opportunities to connect with others affected by MS and the community at large. • P eople with MS will have increased access to quality, affordable, timely care and symptom management. They will have greater access to health insurance regardless of pre-existing conditions. • Improved resources will exist in every state for home and community-based services, including long-term support and services. Each state will also invest in workforce funding and training to provide high quality home-based care. • T he public will better understand multiple sclerosis and how it affects individuals and families. • T he Society will be recognized as an organization of choice for people with MS and those who want to join the MS movement. We will demonstrate an atmosphere of trust, mutual respect and integrity, united in our unwavering commitment to a world free of multiple sclerosis.

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We Are People Who Want to Do Something About MS NOW About MS An unpredictable, often disabling disease of the central nervous system, multiple sclerosis interrupts the flow of information from the brain to the body and stops people from moving. Symptoms range from numbness and tingling to blindness and paralysis. The progress, severity and specific symptoms of MS in any one person cannot yet be predicted, but advances in research and treatment are moving us closer to a world free of MS. Most people with MS are diagnosed between the ages of 20 and 50, with more than twice as many women as men being diagnosed with the disease. MS affects more than 2.5 million people worldwide. About the National MS Society The National MS Society is a collective of passionate individuals who want to do something about MS now – to move together toward a world free from multiple sclerosis. The National MS Society helps people affected by MS by funding cuttingedge research, driving change through advocacy, facilitating professional education, and providing programs and services designed to help people with MS and their families move their lives forward. Early and ongoing treatment with an FDAapproved therapy can make a difference for people with multiple sclerosis. Learn about your options by talking to your health care professional and contacting the National MS Society at www.nationalMSsociety.org or 1-800-344-4867.

“The National MS Society helps people affected by MS by funding cutting-edge research, driving change through advocacy, facilitating professional education, and providing programs and services designed to help people with MS and their families move their lives forward.”

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Enough IS Enough. or IS It? “Enough already.” We’ve all said the words a million times, but we have yet to really step forward. that ends now. today, this very second, we are putting our collective foot down and declaring this instant the time to take action. now we have to move forward with the mindset that when it comes to a world free of MS, enough is not enough. only all is enough.

We have reached the point when individual efforts can be made exponentially stronger through support and collaboration. now we stand together to raise $250 million to fuel MS research. We will be everywhere at once with a focus on all the most promising opportunities. one path unexplored is one too many left behind. We will stop the progression of MS and restore everything people have lost. Anything less is not far enough. And now, we will end MS forever, so that every mother, father, son and daughter is safe in the future.

It will be an MS research revolution. this is our chance to take down MS once and for all, so no opportunity will be wasted and no stone will be left unturned. Because even enough doesn’t cut it. We have to do it all. We have to do it together. And we have to do it now.

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Where Does the Money Go? For those who are touched directly or indirectly by MS, there is no finer way to achieve MS awareness. Through our personal and professional contacts we are able to draw attention to a disease that can be devastating at several levels. Our work can and does enhance awareness, while creating an environment which embraces the critical mission of finding a cure. No finer reward can be attained. Bill Barney III Owner/President Play It Again Sports- Buckhead Class of 2012

MS stops people from moving. The National MS Society exists to make sure it doesn’t. We do this through a collaboration across chapters, regions and home office, by funding more MS research, providing more services to people with MS, offering more professional education and furthering more advocacy efforts than any other MS organization in the world.

Chapter Programs & Research Highlights Since 1953, the Georgia Chapter has been providing outstanding comprehensive programs and support services designed to help individuals and families affected by multiple sclerosis. Today, the Georgia Chapter serves 9,000 individuals living with MS. A hallmark of our efforts is research. We are a driving force of MS research, relentlessly pursuing prevention, treatment and cure. Chapter Financial Information Seventy-eight cents of every dollar raised in the Georgia Chapter is spent towards creating a world free of MS. The Georgia Chapter depends on community support to fund local programs and accelerate national research projects to identify the cause and cure of MS. We are thankful to our members and their friends, event participants, corporate partners and the general public who help us raise the money to help create a world free of MS.

22%

57%

Research

Programs and services for people living with MS

18%

Administration & Fundraising

3%

Reserve for future years

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Guide to Your Participant Center Accessing My Participant Center STEP 1: From the MS Leadership website (www.nationalmssociety.org/leadershipatlanta) select “Access your Participant Center” in the left-hand navigation bar. STEP 2: On the next page, you will be asked to enter your Username and Password.

My Participant Center - Overview The Overview page of the Participant Center acts as a “landing-page” and provides a quick look at your fundraising progress. At your participant center you can: • Set up your personal webpage • Upload your email address book • Send emails to solicit donations and to thank your donors • Track emails sent and actions taken • Track your fundraising progress Navigation Tabs

Your current fundraising progress is readily accessible. Update your fundraising goal by clicking “change” located under the current goal

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Guide to Your Participant Center Setting Up Your Participant Webpage From the Navigation Toolbar, select the Personal Page button. This section is comprised of three options – content, photos/videos, and components. CONTENT STEP 1: Utilize the “Content” section to customize your Personal Page’s text. Add your personal story or motivation for participating or you can use the stock message. Preview your page and “Save” (at the bottom). PHOTOS/VIDEO STEP 1: Utilize the “Photo/Video” section to personalize webpage with pictures of you, your family or anything that signifies why you joined the fight against MS. Images must be JPEG files and smaller than 200KB. STEP 2: Upload a video of your fundraising efforts or a personal thank you to your donors. COMPONENTS STEP 1: The “Components” section allows you to choose which options will appear on your Personal Page. You must hit “save” to activate your choices. Sample Web Page

The Fundraising Honor Roll is an excellent way to honor top donors on your page.

Keep your page current by posting updates to your Personal Blog about your training and fundraising.

The Thermometer allows donors to see how close you are to reaching your goal.

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Guide to Your Participant Center Blogging on Your Personal Webpage Keep your personal page fresh by adding a Blog to your personal webpage. Update your personal blog frequently with your fundraising progress or just with your daily thoughts. Encourage your friends to bookmark it and check frequently to see your latest updates. STEP 1: Enable the Personal Blog feature in the “Components” section of the “Personal Page.” See previous page for more details. STEP 2: Access to your Blog is available only through your Personal Page. Choose “Your Personal Page” under the Navigation Toolbar to open your Blog. STEP 3: Your Personal Page will display in a second window. Scroll to the bottom of the page and choose “Post New Topic.” STEP 4: Once you have entered your information, click “Post Your Topic” to submit your blog. This will now appear on personal page.

Uploading Your Address Book STEP 1: Click on “Email” in the navigation toolbar, then choose “Contacts.” STEP 2: Click “Import Contacts” and follow the instructions to upload your address book from Yahoo, Gmail or a generic CSV file. Or click “Add a Contact” to manually add contacts. STEP 3: Once imported, contacts can be filtered by donor status or if follow up is needed.

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Guide to Your Participant Center Sending Emails STEP 1: Select “Email” in the navigation toolbar. From this section you can send emails to potential donors to solicit donations and send thank you emails to those that have donated. STEP 2: Draft your own personal message or start from one of prewritten templates.

Tracking Your Progress STEP 1: Choose “Progress” from the navigation tools. STEP 2: The helpful tools allows you to easily track your fundraising progress. The “Progress” section gives a quick overview of your fundraising to date, your current goal (can be updated on the “Home” page), percentage to your goal and the number of days left until your fundraising deadline. STEP 3: The “Donation History” section provides you with a complete list of donors. In this section, you can choose to receive or not to receive email notifications when a donation is made. You can also download your personal donation list for your future records.

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2013 Board of Trustees National Multiple Sclerosis Society – Georgia Chapter officers: Chairman William J. Holley, II Parker, Hudson, Rainer & Dobbs, LLP Vice Chairman Cindy Nofi Wells Fargo Private Bank Secretary Diane Flannery Jones Day Treasurer Keith Keller Protiviti trustees: Elaine and John A. Carlos National Distributing Company, Inc.

trustees continued Thomas A. Holler, Jr. United Parcel Service, Inc.

Cherise Mlott AT&T

Weyman T. Johnson, Jr. Paul, Hastings LLP

Paul J. Murphy King & Spalding

Rena Kilgannon Dalton Agency Atlanta

Mark A. Neville The Coca-Cola Company

Kevin W. Kuntz McCarthy Building Companies, Inc.

Robert C. O’Leary (Ret’d) Cox Enterprises, Inc.

Neil Lava, MD Emory MS Clinic Jeff Lund Deloitte & Touche LLP Annette Mengert Colliers International Management-Atlanta

Jeffrey English, MD MS Center of Atlanta

Greg Michels Travelers

Gary B. Grant Glenridge Solutions LLC

Wight Mixon Dorsey Alston

Bill Reddick Celtaxsys Chelton D. Tanger PricewaterhouseCoopers LLP Ben W. Thrower, MD MS Institute at Shepherd Mitzi Joi Williams, MD MS Center of Atlanta W. Tal Wright COMM360 Roy A. Rangel, President Georgia Chapter

Clinical Advisory Committee The task of the Clinical Advisory Committee is to provide guidance, advice and oversight to the Chapter regarding the general areas of medical/long term care management of MS and to guide strategic and programmatic development. Chair: Ben W. Thrower, MD MS Institute at Shepherd MEMBERS: Jeffrey B. English, MD MS Center of Atlanta Robert E. Godsall, PhD MS Institute at Shepherd

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MEMBERS continued Randi Jones, PhD Arun Lakhanpal, MD Neil Lava, MD Emory MS Clinic Winnie Pannell, Esq. Winnie P. Pannell, P.C.

Robert H. Spector, MD William Tyor, MD Atlanta VA Hospital Joseph D. Weissman, MD Mitzi Joi Williams, MD MS Center of Atlanta

There is no better way to experience networking and professional development than when it is merely a byproduct of your efforts in pursuit of a cure that the world desperately needs. Being a member of the MS Leadership Class was life changing for me. Grant Bell Sr. Vice President William Gallagher Associates Class of 2012


Important Dates January 31, 2013 Kick-Off Cocktail Reception & Dinner 5:00pm - 8:00pm Grand Hyatt Atlanta - Buckhead, The Library 3300 Peachtree Road NE Atlanta, GA 30305 February 12, 2013 MS Educational Program and Tour* 8:00am - 12:00pm Andrew C. Carlos MS Institute at Shepherd Calloway Auditorium, 7th Floor 2020 Peachtree Road, NW Atlanta, GA 30309 February 27, 2013 Networking Social 6:00pm - 8:00pm Hosted by Chairman of the Board, Bill Holley II 184 Peachtree Battle Ave NE Atlanta, GA 30303 March 2, 2013 MS Service Day in partnership with Home Depot 8:00am - 5:00pm

Service Option 1

March 14, 2013 Leadership Management Seminar* 8:00am - 12:00pm PricewaterhouseCoopers LLP 1075 Peachtree Street, NE, Ste. 2600 Atlanta, GA 30309 March 28, 2013 Leadership Management Seminar* 8:00am - 12:00pm Deloitte, Chastain Room A/B 191 Peachtree Street, 6th Floor Atlanta, GA 30303 April 13, 2013 Walk MS Atlanta Service Option 2 10:00 AM Piedmont Park April 17, 2013 Leadership Management Seminar* 8:00am - 12:00pm King & Spalding 1180 Peachtree Street, NE Atlanta, GA 30309 April 20, 2013 Walk MS Marietta 10:00 AM Marietta Square

Service Option 3

May 2, 2013 MS Leadership Class Graduation Ceremony* 6:00pm - 8:00pm Cherokee Town Club 155 West Paces Ferry Road, NW Atlanta, GA 30305 *A continental breakfast, lunch and/or dinner will be served ** All dates subject to change

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MS Leadership Class Hall of Fame The MS Leadership Hall of Fame is a distinguished list of business men and women who have individually and collectively contributed to the success of the National MS Society. Through their participation in the MS Leadership Class, they have enhanced awareness, increased fundraising capacity and achieved winning performance in programs, services and research funding for people impacted with MS. Each member of the Hall of Fame raised a minimum of $3,000. These members lead the way in our community as a driving force behind our vital research funding.

Joe Surber

William P. Reddick

William R. Barney, III

David Sirna

Wight Mixon

A. Grant Bell

Tom Holler

Nancy Jo McDaniel

Tara E. Murphy

Oliver W. Holmes

Michael Wall

Solomon Nixon, Jr.

Carson Matthews

Brian D. Granville

Tara E. Brashear

Terry Brantley

Chelton D. Tanger

Harrison Rohr

Jennifer D. Guarton

Shana Deluca

Todd Ellis

Monica Davis

Renee Spivy

Ranse Partin

Larry Clements, MD

Lisa Lepping

Kurt D. Witter

Lee Kolber

Chris White

John Howell

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MS Leadership Hall of Fame


MS Leadership Class Hall of Fame The MS Leadership Class provided me with the opportunity to get to know others in my community who share a passion for making a difference in others’ lives. Through the class sessions, team events and individual fundraising challenges, I was able to give back to my community in a powerful way while having fun and meeting new people. Audra Dial Partner Kilpatrick Townsend & Stockton LLP Class of 2012

Name

Company

Total Donations*

Class

1 Joe Surber

AGL Resources

$14,275.00

2012

2 William P. Reddick

Celtaxsys

$11,250.00

2011

3 William R. Barney, III

Play It Again Sports-Buckhead

$10,430.00

2012

4 David Sirna

Krevolin & Horst, LLC

$ 7,953.00

2012

5 Wight Mixon

Dorsey Alston

$ 6,615.00

2011

6 A. Grant Bell

William Gallagher Associates

$ 6,250.00

2012

7 Tom Holler

UPS

$ 6,033.25

2009

8 Nancy Jo McDaniel

NJM Photography

$ 5,825.00

2009

9 Tara E. Murphy

360 Media, Inc.

$ 5,025.00

2011

10 Oliver W. Holmes

Georgia Commerce Bank

$ 5,000.00

2010

11 Michael Wall

Troutman Sanders, LLP

$ 4,718.00

2011

12 Solomon Nixon, Jr.

Franks & Associates Insurance

$ 4,014.00

2011

13 Carson Matthews

Atlanta Fine Homes, Sotheby’s International Realty

$ 4,000.00

2012

14 Brian Granville, Esq.

The Graville Group, LLC

$ 3,702.00

2011

15 Tara E. Brashear

Freeman

$ 3,700.00

2012

16 Terry Brantley

Swift, Currie, McGhee & Hiers, LLP $ 3,610.00

2010

17 Chelton Tanger

PricewaterhouseCoopers, LLP

$ 3,600.00

2009

18 Harrison Rohr

The St. Regis Hotel

$ 3,550.00

2009

19 Jennifer D. Guarton

Atlanta Business Chronicle

$ 3,515.00

2011

20 Shana Deluca

Liaison Technologies

$ 3,350.00

2012

21 R. Todd Ellis

NAI Brannen Goddard

$ 3,175.00

2009

22 Monica Davis

Partners Atlanta

$ 3,165.00

2011

23 Renee Spivy

Medical Doctor Associates, LLC

$ 3,165.00

2012

24 Ranse Partin

Partin Law Firm, PC

$ 3,120.00

2009

25 Larry Clements, M.D.

Kemar Pediatrics

$ 3,096.28

2009

26 Lisa Lepping

EnviroScent, Inc.

$ 3,045.00

2010

27 Kurt Witter

Sugar Hill Christian Academy

$ 3,040.00

2011

28 Lee Kolber

InterContinental Hotels Group

$ 3,000.00

2010

29 Chris White

Cushman & Wakefield

$ 3,000.00

2011

30 Jon Howell

Georgia Health Care Association

$ 3,000.00

2012

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Class of 2013 Roster FIRST NAME

LAST NAME

TITLE

COMPANY

Mr. David

Alexander

Senior Associate

ScottMadden, Inc.

Ms. Xiomara

Bailey

Mr. Wade B. Beacham

Commerical Insurance Broker

McGriff, Seibels, & Williams, Inc

Mr. Edmund M. Burke

Financial Advisor/ Corporate Wealth

Merrill Lynch

Ms. Celeste H. Burr Real Estate Specialist

Coca-Cola Refreshments USA, Inc

Ms. Stefanie

Chambers

Audit Associate

Grant Thornton LLP

Ms. Rosalie

Collado

Account Director

KPMG LLP

Ms. Charon D.

Cooper

Owner, “The Transformer�

Opulent Elegance

Ms. Jamie

Cornelius

Director of Training

Walton Communities

Mr. Brock

Darby

District Manager

Home Depot

Mr. Brian

Defrates

Systems Analyst Team Lead

Southern Company

Mr. Jonathon Fausel Director, Business Development

Point Clear

Mr. Jay

Gillespie

Vice President

Ernst & Young LLP

Mr. Jason

Greene

Financial Advisor

Merrill Lynch

Ms. Caroline M. Grimes

Associate Director - Exec MBA Admissions

Goizueta Business School, Emory University

Ms. Erin M. Hall

Director of Communications Building Owners and & Marketing Managers Association

Ms. Christy

Harris

Associate Broker

Ms. Diane B.

Harris

Business Consultant/Trainer Dale Carnegie of GA

Harry Norman REALTORS

Ms. Amy Conroy Hassinger Director, Global Sales Operations

Infor Global Solutions

Ms. Joyita

Hegde

VP Client Services

Primus Software Corporation

Ms. Romy

Heylen

Principal Consultant

Liaisons Technologies, Inc.

Ms. Rebecca

Hickman

Audit Manager

Grant Thornton LLP

Ms. Marilyn

Hicks

Sales Support Specialist

Elavon- US Bancorp

My participation in the 2012 MS Leadership Class was a rewarding experience. It gave me the opportunity to interact with other business professionals who are passionate about finding a cure for individuals living with MS. Learning more about and witnessing the challenges of those living with MS reminds me that we have an obligation and duty to spread the word and to do all that we can to raise money to help fight against this disease called MS! Rosalind Fletcher President & CEO CarePoint Home Care Class of 2012

continued

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Class of 2013 Roster continued

FIRST NAME

LAST NAME

TITLE

COMPANY

Ms. Rebeccca

Hoke

Managing Director

Aquesst

Ms. Amanda

Hurtt

Marketing Support Specialist NCR Corporation

Ms. Lynn E. Kaden

Director, Business Development

DLP Construction Company, Inc.

Ms. Rena

Kilgannon President Atlanta Office

Dalton Agency

Mr. Charles

Krauth

William Gallagher Associates

Client Executive

Mr. Chris Lingle Senior Vice President-

Wells Fargo Advisors Investments

Mr. Tim Martin Owner/ Financial Planner

Timothy Martin & Associates, LLC

Mr. Travis R. McKeone VP, Information Technology Focus Receivables Management Ms. Jennifer

Moll

Director

PricewaterhouseCoopers LLP

Ms. Shanna

Morning

Division Director

Robert Half International

Mr. Barry Nash Agent

Barry Nash State Farm Agency

Mr. Scott

Nichols

VP Account Director

Dalton Agency

Ms. Melissa

Patterson

Mobile Manager

Cox Media Group

Ms. Uran

Piedra

Marketing Specialist

Axion BioSystems, Inc.

Ms. Eileen M.

Ponich

Principal Consultant

Data Symphonics

Ms. Becky Dent Robinson Managing Partner

Chatterhouse Communications

Ms. Betsy

Robinson

Partner

Jobtopia LLC

Mr. Toby

Spry

Director

PricewaterhouseCoopers LLP

Ms. Karen

Steadman CEO

Leadership Futures, Inc.

Mr. Andre T.

Tennille, III Associate

Conley Griggs Partin LLP

Mr. Benson

Ward

Attorney

Drew Eckl & Farnham, LLP

Ms. Kristine Werner White

Documentation Program Manager

HP

Mr. Ben

Director

PricewaterhouseCoopers LLP

Wilcox

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Sample Fundraising Letter Date

Dear: I am writing to you today to share some great news. I have accepted the nomination to join local business men and women in the MS Leadership Class of 2013 in Atlanta, Georgia. As you can imagine, I feel honored and privileged to be singled out for such recognition. It also gives me an opportunity to enhance the work of a great organization like the National MS Society (www.nationalmssociety.org). The core belief of the MS Leadership Class is that a person who aspires to great leadership also champions community and social responsiveness. I want to ask if you would join me in my efforts to create awareness and greater understanding of the disease by making a contribution on my behalf. The National MS Society is creatively finding ways to enhance awareness, increase fundraising capacity and achieve winning performance in the areas of programs, services and research funding for people living with MS. My goal is to raise a minimum of $1,500 to fund research and help champion the rights of people with disabilities, namely 9,000 Georgians living with MS. You can go to my personal fundraising website at (Insert Personalized Fundraising Website URL Here) and follow the prompts to make a gift. I will be notified of your gift in a timely manner. Of course, you can also mail a check to me, made out to the National MS Society. As you are aware, the current economic landscape has put tremendous pressure on our community and the businesses we rely on to prosper and provide a sense of security for our families. We look to the future with greater optimism and support it with extraordinary opportunities for you to make a difference. Whether you work for or own a business; employed by a major corporation, people with MS are counting on our relentless pursuit of a cure. I am grateful to you for your consideration. We live in a high-dollar world of scientific research. Nonetheless, you are supporting an organization that is completely committed to creating a future free of MS. I know that your generous gift in any amount will capture and affirm, individually and collectively, what it is to make notable and deliberate contributions toward its mission: to end the devastating effects of multiple sclerosis.

Warmest regards,

MS Leadership Class 2013 Member

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MS Leadership Class 2013 Service Projects Each class member will participate in an MS Service Project. If you would like to extend an invitation to your colleagues, friends or family to join you, please be sure to contact the staff person associated with the event for further information. We look forward to your participation. We believe these service projects will be rewarding and fun for you and impactful to Georgians living with MS.

MS Service Day In partnership with the Home Depot Saturday, March 2, 2013 This unique opportunity is a significant and rewarding way for passionate individuals to join together to make a difference in their community. The Georgia Chapter chooses families and/or individuals who are affected by MS and are unable to accomplish certain tasks in and around their homes. The purpose of this day is to attend to these individual challenges as a way to give back to the community and make a difference in the lives of those most impacted by MS. Contact: Jared Miley, Community Development Manager Jared.Miley@nmss.org 678.534.3650

Walk MS: Atlanta Piedmont Park – Saturday, April 13, 2013 Walk MS: Marietta Marietta Square – Saturday, April 20, 2013 Walk MS is the rallying point of the MS movement, a community coming together to raise funds and celebrate hope for the future. We come together to make a bold statement: We will achieve a world free of MS! Walk MS is a simple but incredibly powerful way to join the movement. Celebrate hope for the future at this year’s Walk MS. Contact: Laurie Palmer, Walk MS Development Manager Laurie.Palmer@nmss.org 678.534.3652

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National Multiple Sclerosis Society, Georgia Chapter 1117 Perimeter Center West, Suite E-101 Atlanta, GA 30338 678-672-1000 O 678-672-1015 F www.nationalmssociety.org/gaa

1 800 FIGHTMS | www.nationalMSsociety.org/gaa

MS Leadership Class 2013 Tool Kit  

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