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N A T I O N A L
The Industry Sends a Message: “Help Wanted” By Phil Hall
38 Longtime Industry Advocate Jumps Into Race for State Office: John G. Stevens, Broker Sector Champion Runs for Utah House By David J. Coster
F E B R U A R Y
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A SPECIAL FOCUS ON “IT’S ALL ABOUT MARKETING”
My Marketing: Humor Me By Eric Weinstein ........................62 Customized Marketing Delivers Results By Robert Ottone ..63 Pay Per Click: Defined By Ryan Kelly ..................................64 Strike Up the Band By Mary Beth Doyle ..............................65 Five Questions That All Marketers Need to Ask Themselves By Marc Wayshak ............................................67 Mortgage Lenders and Direct Mail By Michelle B. Peel ......68
42 Creating a Culture of Compliance By Jonathan Foxx
FEATURES New Year, New Opportunities By K. Justin Restaino ..............8 The Elite Performer By Andy W. Harris, CRMS ........................8 What Is Your Effective Business Plan This Year? By Mike Lewis ......................................................................10 This is the Year … of the Consumer By Andrew Liput ..........16 AMCs and Changing State-by-State Appraisal Rules By Vladimir Bien-Aimé ............................................................18 A Message From MAA Chairwoman Amy Swaney ........18 NAMB Perspective ..........................................................20 Lykken on Leadership By David Lykken ..............................28
48 GSE Reform: Thinking Outside the Box? (Part 1) By Ryan W. Birtel
54 NMP Mortgage Professional of the Month: Brian Kent, General Manager of C2 Financial By David J. Coster
Damming Regulatory Flood With Technology By Scott K. Stucky..................................................................30 Marketing Compliance Corner By Michael J. Wallace Esq. ....32 NMP’s Economic Commentary: Predictions and Weather By Dave Hershman ................................................34
V I S I T Company
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Act-On .............................................................. www.act-on.com ............................................................66 AllRegs.............................................................. www.allregs.com ..........................................................31 American Financial Resources Inc........................ www.afrwholesale.com ............................Inside Back Cover Appraisal Nation, LLC ........................................ www.appraisal-nation.com ..............................................3 BetterLoanOfficers.com ...................................... www.betterloanofficers.com ............................25, 31 & 64 Bradford Technologies........................................ www.appraisalworld.com ..............................................43 Brokers Compliance Group.................................. www.brokerscompliancegroup.com ..................................35 CallFurst.com ...................................................... www.callfurst.com ............................................................69 Calyx Software .................................................. www.calyxsoftware.com ................................................57 Continental Home Loans, Inc. ............................ www.continentalhomeloans.com ......................................5 Document Systems, Inc./DocMagic ...................... www.docmagic.com ......................................................39 Easy Mortgage Apps............................................ www.easymortgageapps.com ..........................................68 Emerald Creek Capital ........................................ www.emeraldcreekcapital.com ......................................17 First Guaranty Mortgage Corp. ............................ www.fgmc.com ..............................................................13 Global DMS........................................................ www.amcmatch.com ......................................................11 GSF Mortgage Corp. ............................................ www.gsfsales.com ..........................................................7 Lend.com .......................................................... www.lend.com ..............................................................62 Lykken On Lending ............................................ www.lykkenonlending.com ............................................52 MAMP (Maryland Association of Mortgage Prof.) .. www.mdmtgpros.org ......................................................25