NJMP_june12

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Volume 4 • Number 6 1220 Wantagh Avenue • Wantagh, NY 11793-2202 Phone: (516) 409-5555 • Fax: (516) 409-4600 Web site: NationalMortgageProfessional.com STAFF Eric C. Peck Editor-in-Chief (516) 409-5555, ext. 312 ericp@nmpmediacorp.com Joel M. Berman Publisher (516) 409-5555, ext. 310 joel@nmpmediacorp.com Joey Arendt Art Director joeya@nmpmediacorp.com Jon Blake Advertising Coordinator (516) 409-5555, ext. 301 jonb@nmpmediacorp.com Beverly Koondel National Account Executive (516) 409-5555, ext. 316 beverlyk@nmpmediacorp.com Tara Cook Billing Coordinator (516) 409-5555, ext. 324 tarac@nmpmediacorp.com

ADVERTISING To receive any information regarding advertising rates, deadlines and requirements, please contact National Account Executive Beverly Koondel at (516) 409-5555, ext. 316 or e-mail beverlyk@nmpmediacorp.com. ARTICLE SUBMISSIONS/PRESS RELEASES To submit any material, including articles and press releases, please contact Editor-in-Chief Eric C. Peck at (516) 409-5555, ext. 312 or e-mail ericp@nmpmediacorp.com. The deadline for submissions is the first of the month prior to the target issue. SUBSCRIPTIONS To receive subscription information, please call (516) 409-5555, ext. 301; e-mail orders@nmpmediacorp.com or visit www.nationalmortgageprofessional.com. Any subscription changes may be made to the attention of “Circulation” via fax to (516) 409-4600. Statements, articles and opinions in National Mortgage Professional Magazine are the responsibility of the authors alone and do not imply the opinion or endorsement of NMP Media Corp., or the officers or members of National Association of Mortgage Brokers and its State Affiliates (NAMB), National Association of Professional Mortgage Women (NAPMW), National Credit Reporting Association (NCRA) and/or other state mortgage trade associations. Participation in NAMB, NAPMW, NCRA, and/or other state mortgage trade associations events, activities and/or publications is available on a non-discriminatory basis and does not reflect the endorsement of the product and/or services by NMP Media Corp., NAMB, NAPMW, NCRA, and other state mortgage trade associations. National Mortgage Professional Magazine, NAMB, NAPMW, NCRA, and/or other state mortgage trade associations do not make any misrepresentations or warranties concerning the regulatory and/or compliance aspects of advertisers, products or services and/or the editorial content contained in NMP Media Corp. publications. National Mortgage Professional Magazine and NMP Media Corp. reserve the right to edit, reject and/or postpone the publication of any articles, information or data.

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National Mortgage Professional Magazine is published monthly by NMP Media Corp. Copyright © 2012 NMP Media Corp.

Branch networks are nothing new to the industry. For years, mortgage professionals have had the option of aligning with major industry players under a common banner to get out there and do what they do best, keeping alive the American Dream of Homeownership. For some, branching is a choice, while for others it had become a necessity to make it in today’s mortgage marketplace. This month, we have assembled a collection of articles geared toward those who are facing the branching option to help ease that transition and to assist in the search in finding that ideal business partner to work with. Starting things off on page 34, Gold Star Mortgage’s Tina Jablonski and Shawn Sirko provide tips on what you need to do to find a perfect fit when looking for a branch partner in the article, “Finding the Right Branch Opportunity.” On page 35, we had a chance to pick the brains of industry veterans Daniel Jacobs and Barry Habib of Residential Finance Corporation in the article, “The New Age of Mortgage Branching: What Originators Need to Know.” Daniel and Barry discuss how branching has evolved over the years, and the new challenges one faces when seeking and entering into a partnership. Our FHA expert, Jeff Mifsud of Mortgage Seminars LLC, shares his thoughts on starting a branch and what branch companies consider when partnering up with new branch managers on page 36. On page 37, Dave Hershman details the many options available when seeking a branch partner in his submission, “Coffee, Tea or Bank?” John Cate of Guaranteed Home Mortgage Company, in his article on page 38, discusses methods to success that a new branch manager should implement once they get their branch off the ground in his article, “Taking Your Branch From Good to Great.” Wrapping up our section this month is an article from Jim Blatt, CEO of Mortgage Returns, who shares six marketing tips once one finally does select a branch in his article, “Six Do’s for Branch Managers,” on page 39. A bonus to our special feature on branching this month is the “2012 Who’s Hiring Report.” If you ever had any questions as to where to go when considering a branch opportunity or who to speak to, our special “Who’s Hiring Report” brings hundreds of the nation’s top companies in one place and provides you with contact info to get the ball rolling and get you off the fence and into the ideal branch partnership.

History will repeat itself We have all heard the above motto/slogan countless times, but this month, David Lykken of Mortgage Banking Solutions uses his “Lykken on Leadership” column on page 8 to draw parallels from the historic Battle of Gettysburg to the leadership of today’s mortgage marketplace. David, while a recent Mortgage Bankers Association leadership conference, reflects on the experiences of the Union and Confederate Armies and how their battle in 1863 relates to the struggle the mortgage industry is faced today in the midst of regulation and stricter underwriting standards in the lending environment of 2012 … truly an interesting analogy drawn by Mr. Lykken.

NAMB fighting the good fight on behalf of the entire industry On page 12, we present the June 2012 installment of “The NAMB Perspective.” This month, NAMB—The Association of Mortgage Professionals President Donald J. Frommeyer discusses his passion for the mortgage industry and the hard work NAMB does on behalf of the entire industry, not just the handful of duespaying NAMB members. As for me personally, I have been involved in leadership positions with mortgage trade associations in the past, so I can identify with Mr. Frommeyer when he details the labor of love that is his role as president of a nationwide trade association like NAMB. Read about the new NAMB membership campaign contest, and the perks of spreading the word about the benefits of NAMB membership. Also this month, NAMB Education Committee Chairman Rocke Andrews and NAMB Government Affairs Committee Chair John H.P. Hudson share the latest updates from their respective committees. From new classes and expanded educational opportunities, to NAMB’s work with the Consumer Financial Protection Bureau (CFPB), the association’s work spans many areas, all with the common goal of strengthening the nation’s community of mortgage professionals. All this and much more lies ahead in the June 2012 issue of National Mortgage Professional Magazine. As the dog days of summer are upon us, it’s not time to sit back and kick your feet up. The industry is everchanging and you need to keep pace and ahead of the curve by remaining a proactive member of today’s mortgage professional community … it’s no longer just a nine-to-five job! Sincerely,

Joel M. Berman, Publisher NMP Media Corp.

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