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TABLE OF CONTENTS
ADVERTISERS
RTGAGE PRO
SSIONAL
NATIONAL
NMP
FE
March 2012
MO
MAG
AZIN
Volume 4, Number 3
Company
Web Site
Page
E
America’s Choice Home Loans .......................... www.achlonline.com ............................................27 Benchmark Mortgage ...................................... www.iambenchmark.info ......................................5 Best Rate Referrals, LLC .................................... www.harpmortgageleads.com ..............................19 Calyx Software ................................................ www.calyxsoftware.com ......................................18 CBC National Bank .......................................... www.cbconnex.com ................................Back Cover Elliott and Company Appraisers, Inc................... www.appraisalsanywhere.com ..............................12 Equity Loans LLC .............................................. www.equityloans.com ..........................................15 Freedom Mortgage .......................................... www.fmbranch.com ......................Inside Back Cover
A Special Look at “Community Lending” Getting the Word Out: Leveraging Public Relations and Social Media to Promote Your Expertise Locally By Bob Zeitlinger ..................................................................36
Features
Frost Mortgage Lending Group .......................... www.frostmortgage.com/nmp ..............................41 Hometown Lenders .......................................... www.hometownbranch.com ................................21 Icon Residential Lenders, LLC ............................ www.iconwholesale.com ..............................10 & 17 Land Home Financial Services .......................... joinamx@lhfinancial.com ....................................26 Loyalty Express ................................................ www.loyaltyexpress.com ......................................35
The Secret to Better Marketing By Mary Beth Doyle ............4
Menlo Park Funding ........................................ www.menloparkfunding.com ................................33
FHA Insider: Unfair! By Jeff Mifsud ......................................4
Mortgage Brokers Network Corp, Inc. ................ www.mortgagebrokersnetwork.com ......................29
CFPB Begins Process of Defining “Larger Participants” in Non-Bank Supervision By Terry W. Clemans ..............................................................8
NAMB.............................................................. www.namb.org/legconference ..............................20
The NAMB Perspective ..................................................12 Regulatory Compliance Review: The Fannie and Freddie New Appraisal Portal Uniform Collateral Data Portal By Jonathan Foxx ............................14 For Managers Only: Do You Have Enough Time to Manage? By Dave Hershman ..................................18
NMP Mortgage Professional of the Month: Raymond Bartreau, Founder/CEO of Best Rate Referrals and HARPMortgageLeads.com......................22 Tablets: The Future of Mortgage Technology By Andrew Weiss-Malik ..........................................................24
HARP 2.0: Direct Marketing Outlook By Raymond Bartreau ............................................................28 Dreaming of an LOS By BJ Bounds ....................................31 Loan Servicing: Current and Future Business Process Assessment By Frank Tibbs ........................................34 Anti-Money Laundering Debuts for Non-Banks
By Jonathan Foxx ................................................................................40
Columns Heard on the Street ........................................................6 NMP News Flash: March 2012 ......................................16 NMP Mortgage Professional Resource Registry ..........44 NMP Calendar of Events ................................................48
Polaris Home Funding Corp. (Wholesale) ............ www.polarishfc.com ............................................25 REMN (Real Estate Mortgage Network)................ www.remnwholesale.com ......................................7 Shortsale Speedway.......................................... www.shortsalespeedway.com/freedemo ................38 Streetlinks LLC ................................................ sales@streetlinks.com ..................Inside Front Cover TMS Funding.................................................... www.tmsfunding.com ..........................................11
MARCH 2012
New to Market ................................................................28
Polaris Home Funding Corp. (Branches).............. www.polarishfc.com/TimeForAChange ....................9
MINNESOTA MORTGAGE PROFESSIONAL MAGAZINE
Lykken on Leadership: It’s Time to Come Together By David Lykken & Jon Traver ......................26
1 PB Financial Group Corp. .................................. www.pbfinancialgrp.com ......................................10
NationalMortgageProfessional.com
The Elite Performer: Feedback Fuels Your Business By Andy W. Harris, CRMS ......................................20
NAPMW .......................................................... www.napmw.org ..................................................6