MOVERS & MAKERS
“ M y story is filled with loss, pain, failure, and stress. In short, I’m relatable.”
Wachob outside the MindBodyGreen office in New York.
Wellness for All
Jason Wachob ’94 improved his own health. Then he turned his attention to everyone else. by LORI FERGUSON
At 6 feet 7 inches and 220 pounds, Jason Wachob still looks every inch the basketball standout he was at NMH and Columbia University during the 1990s. Yet in years past, he was far from the poster boy for healthy living. He confesses to partying hard through high school and college, and living fast and wild during his days as a trader on Wall Street. Even now, he downs doughnuts for breakfast if the craving hits.
14 I NMH Magazine
This could be why his company, MindBodyGreen, is one of the most popular healthy-living websites on the internet, lauded by media outlets as diverse as Fast Company, The New York Times, and Vogue. “My personal story is filled with loss, pain, failure, and stress. In short, I’m relatable,” he says. Relatable and increasingly recognizable, thanks to the burgeoning media brand he founded with a singular, ambitious goal: making wellness accessible to the masses. What started as a site with one contributor — Wachob himself — and almost zero internet traffic has exploded into a thriving community of more than 4,400 contributors that includes medical doctors, pro athletes, celebrities, and everyday enthusiasts. MindBodyGreen blog posts, videos, and online classes cover topics that range from “How to Repair Your Relationship After a Betrayal” to “The Right Macronutrient Combination for Weight Loss” and “A 20-Minute Do-Anywhere Workout to Boost Your Metabolism All Day.” The site had 100,000 visitors in 2011, 2 million in 2013, and is currently at 10 million, according to Wachob. Wachob launched MindBodyGreen in September 2009 with the broadest brushstroke of an idea: creating a website devoted to health and happiness that would be inspiring, informative, and entertaining. “I had lost my father to a heart attack during my postgraduate year at NMH,
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