THE RISE OF THE MILLENNIAL
EDITOR’S NOTE
FEBRUARY 2020 | BEST OF THE PAJARO VALLEY
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he results are in! I’m happy to present the Best of Pajaro Valley 2020, a showcase of the top businesses, organizations, events and people from last year. As I said when voting began, these awards are not the Pajaronian’s— they are yours. For a month the Pajaro Valley community had the chance to vote for its favorites and determine the best of the best. In some categories, community staples continued to reign supreme. In others, up-and-coming businesses landed at the top of the community’s list. Every year we like to carry a theme for our Best of Pajaro Valley, and this year was no different. It’s the end of an era and the start of another. The Star Wars franchise closed out its new trilogy in December with “Rise of Skywalker” and at the same time Watsonville is seeing a new, young wave of business owners and local leaders emerge. Our theme for this year, Best of Pajaro Valley: The Rise of the Millennial, was a way for us to showcase the steady changing of the guard currently ongoing in our youth-heavy city. As such, this year our top award, Favorite Local Millennial, was our way of ushering in the young leaders that will be fixtures in this community for the foreseeable future. As excited as I was to see the nominations start to roll in and the nominees rake in the votes, it pales in comparison to the excitement I have now knowing the winners and awaiting feedback from the community. Do you agree with the results? Do you have a suggestion for next year’s awards? Send them my way. I want to hear every suggestion and every critique—maybe even a few words of praise, too—so we can continue to make this yearly showcase into what it should be: awards of the people, by the people, for the people. Congrats to the winners!
THE RISE OF THE MILLENNIAL
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EXTRA PLACES TO STAY FOOD GOALS CELEBRATIONS FOR THE SQUAD SERVICES FOR ADULTING PAJARO VALLEY’S MILLENNIAL : FRANCISCO “PACO” ESTRADA
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AUTO SERVICES THAT SLAY FEELING GUCCI SHOP FOR BAE BEST WIFI HANGOUT BEST PLACE FOR SELFIES FAVORITE LOCAL MILLENNIAL
CEO & Executive Editor
Advertising Sales
Dan Pulcrano
Tina Chavez Lupita Ortiz Jazmine Ancira
Publisher
Jeanie Johnson
Tony Nuñez Editor
Editor
Production
Tony Nuñez
Rob Chalhoub
CONTACT US
831.761.7300 tnunez@pajaronian.com
THE WINNERS LIST EXTRA
Best Landscape Company K&D Landscaping Inc.
PLACES TO STAY Holiday Inn Express®Hotel & Suites
Best Bed & Breakfast Best Hotel or Inn
FOOD GOALS Best Bakery
Best Western Rose Garden Inn Freedom Bakery
Best Breakfast
Cowboy’s Corner Cafe
Best Burger
Main Street Burgers & Brews
Best Ice Cream
Best Realtor
Aldina Real Estate, Inc
Best Veterinarian
East Lake Animal Clinic
AUTO SERVICES THAT SLAY Chevrolet of Watsonville
Erik’s DeliCafé
Best Gas Station
Imura Japanese Restaurant
Crossroads Chevron
Best Repair
Chevrolet of Watsonville Service Department
Best Tire Shop
Pasillas Tire Service
El Frijolito
Best Tow Company
Auto Care Towing
Coffeeville® Specialty Coffee Roasters
Best Tractor Supply
Tractor Supply Co.
Best Food Truck
Tacos los Jacona
Best Dinner Date
California Grill
CELEBRATIONS FOR THE SQUAD Best Brewery/Tap House Best Catering Best Florist Best Liquor Store
Best Local Event
Beer Mule Bottle Shop + Pour House
Best Hair Salon
Hair We Are
Monterey Bay Caterers
Best Nail Salon
Pro Top Nails
Flowers by Toshi Lulu’s Fiesta Liquor & Deli M&M Party Rentals & Tent Supplies Alfaro Family Vineyards & Winery Watsonville Strawberry Festival
SERVICES FOR ADULTING Best Child Care Provider
The Chop Shop Gold’s Gym
Best Party Venue Santa Cruz County Fairgrounds & Event Center Best Winery
Best Barbershop
Hearts & Hands Christian Childcare
Best Construction Company
Granite Construction Inc.
Best Financial Institution
Bay Federal Credit Union
Best Funeral Home
Mehl’s Colonial Chapel
Best Grocery Store
Nob Hill Foods AAA Watsonville
Best Tattoo/Piercing
SHOP FOR
Freedom Tattoo & Piercing
BAE
Best Book Store Best Clothing
Kelly’s Books Queen’s Shoes & More
Best Jeweler
John’s Jewelers
Best Hardware
Ace Hardware
Best Thrift Store
HopeTHRIFT
BEST WIFI
Hangout
Starbucks
BEST PLACE FOR SELFIEs Watsonville Plaza
FAVORITE LOCAL MILLENNIAL Francisco Estrada
FEBRUARY 2020 | BEST OF THE PAJARO VALLEY
Best Party Supplies
FEELING GUCCI
Best Fitness Center
Best Meat Market Freedom Meat Lockers and Sausage Co.
Best Insurance Company
GoodEye Photography
Best Dealership
Best Taco Best Coffee House
Best Photographer
Cassidy’s Pizza The Fish House Bar & Grill
Best Sushi
The Wishbone Pet Co.
Body by Hank
Best Sandwich Best Seafood
Best Pet Supply
Best Body Shop
La Michoacana Paleteria Y Nieveria
Best Pizza
Best Nonprofit Jacob’s Heart Childrens Cancer Support Services
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EXTRA PLACES TO STAY Best Bed & Breakfast Holiday Inn Express® Hotel & Suites Situated in the lush Pajaro Valley and close to several alluring Central Coast communities, this hotel’s location is right off Highway 1 in Watsonville, just moments from the major businesses and attractions that characterize the Monterey Bay area. They offer free high-speed, wireless Internet access and a business center. They are close to Santa Cruz, the Monterey Bay Aquarium and the Roaring Camp Railroad. Shopaholics can’t miss the Gilroy Factory Outlets. For a truly “out-of-this-world” experience, don’t forget to visit the Mystery Spot. Amenities include a heated, indoor pool and a bubbling whirlpool, complimentary, hot Express Start Breakfast Bar.
1855 Main St. Watsonville CA 95076 831.728.3600
Flora Vista Inn Sand Rock Farm
Best Hotel or Inn Best Western Rose Garden Inn Halfway between Santa Cruz and Monterey, you can experience everything these two cities have to offer, but away from the hustle and bustle. Guests can slip away to the Santa Cruz Boardwalk and the Monterey Aquarium, or linger only 5 miles away at Sunset Beach.. Owned by Dan Aspromonte, Best Western Rose Garden Inn has been in
FOOD the Pajaro Valley for 37 years. They consider themselves one of the best because they are not a cookie cutter property - they feature a unique refurbished décor that reflects the community. Aspromonte says the friendliness of the community is one of the best aspects of doing business in the Pajaro Valley. They are currently undergoing a total renovation in an effort to deliver a superior product to the community. When asked about his favorite millennial, Aspromonte said “my son! He makes me a proud father.”
740 Freedom Blvd. Watsonville CA 95076 831.724.3367
Holiday Inn Express Motel 6
GOALS Best Bakery Freedom Bakery Freedom Bakery is a family owned and operated, second generation bakery. Centrally located in the heart of Monterey Bay, they offer birthday and wedding cakes as well as treats for all occasion. They are also one of the first bakeries in the nation to offer photo logoed cookies. Owners Paul and Anna believe their customers know their products and appreciate their commitment to quality. For 45 years their business philosophy has been to stay true to using only quality ingredients in all of their products. What they love most about doing business in the Pajaro Valley is the people and if asked they will tell you their
FEBRUARY 2020 | BEST OF THE PAJARO VALLEY
Fresh food tastes good!
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(831) 722-0480
cafeellawatsonville.com 734 East Lake Ave #1 Watsonville, CA 95076 catering.cafeella@gmail.com For catering orders call (831) 251-5992
FOOD GOALS customers are the best. Their goal is to keep serving generations to come. They love seeing friends and family getting together, especial new moms who come in to get their baby’s first cake. They enjoy hearing the stories about why they chose Freedom Bakery.
125 Hangar Way Watsonville CA 95076 831.722.5223
El Nopal Bakery Bagel Café & Bakery
Best Breakfast Cowboy’s Corner Cafe Cowboy’s Corner Cafe is familyowned and operated by Juan and Paula Diaz. Since thier restaurant
opened in 2006, they’ve treated every customer like they were part of the family. They believe that their food and services make them one of the best, and eveything comes with a personal touch. They love the community and enjoy getting to know their customers. Juan and Paula plan to be in business for a lot more years to come.
946 Main St. Watsonville CA 95076 831.761.8996
Red Apple Cafe The Farm House
Best Burger Main Street Burgers & Brews
At Main Street Burgers and Brews they pride themselves on using only the freshest ingredients. Their burgers are made with all natural, grass-fed beef and their buns are baked fresh daily. They serve local tap beers as well as some bottled favorites. They also offer catering and to-go orders. They are positive you’ll agree they are the best burgers in town.
1116 Main St. Watsonville CA 95076 831.536.4632
Wooden Nickel Bar & Grill Fat Boy Burgers and Grill
Best Ice Cream La Michoacana Paleteria Y Nieveria Opened in 2016, they have handmade ice cream and popsicles, from classic favorites to exotic flavors, such as passion fruit, tamarin and soursop. Their mangoneadas and fresas con crema with their special housemade sauce are local favorites. They also provide savory treats. Owner Ana’s family has been making ice cream since 1940, originally from Tocumbo Michoacan, Mexico. Ana believes what makes them the best is when customers say her shop reminds them of Mexico and of their childhood. She remembers being a little girl surrounded with the sweet smell of vanilla and now she gets to see how her shop brings a smile to her customer’s faces.
FEBRUARY 2020 | BEST OF THE PAJARO VALLEY
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FOOD
GOALS
Her goal is to bring you a pleasant memory of Mexico with every taste. Ana is hoping to expand to Hollister in the near future. While she said she wasn’t very updated on millennials and what they are up to, she has always looked up to Oprah Winfrey. She says that Oprah inspires her to be a better person with herself and others.
1426 Freedom Blvd. #102 Watsonville CA 95076 831. 319.0230
Baskin-Robbins Yogurtland
Best Pizza Cassidy’s Pizza The owners of Cassidy’s Pizza have
a passion for pizza. Cassidy’s is a beloved family-owned restaurant, serving the greater Watsonville community for more than 46 years. In that time, Cassidy’s has steadily grown and is a proud employer for many local young people.
1400 Freedom Blvd. Watsonville CA 95076 831.724.2271
Pizzamia Corralitos Pizza
Best Sandwich Erik’s DeliCafé Watsonville Erik’s DeliCafé is the perfect place to grab a fresh deli sandwich for lunch, or to
enjoy a handmade soup or a salad made with many locallysourced ingredients. For dessert, Erik’s has a bakery selection that includes cookies, brownies and more. Sandwiches feature all your favorites, including delicious ham, turkey, roast beef, Monterey jack cheese and more. They have a full menu of salads, created to order and always served with a side of freshly sliced bread. You can enjoy salads featuring chicken, avocado, tomato, crisp romaine lettuce, dairy fresh cheeses, fresh croutons and more. Their soups are savory and delicious, based on Erik’s family recipes using only the highest quality ingredients. They also offer catering and to-go orders.
1074 S. Green Valley Rd. Watsonville CA 95076 831.724.7575
Freedom Meat Lockers and Sausage Company
Best Seafood The Fish House Bar & Grill Serving California cuisine, The Fish House features fresh local, wild-caught seafood, pasta, steaks, daily specials, a full bar and more. We offer happy hour and early bird dinners from 4-6pm. We serve California wines and often feature live music or a DJ.
972 Main St. Watsonville CA 95076 831.728.3333
Las Islitas Mariscos
Togo’s
Thank you for voting us: “Best Burger in Pajaro Valley!” the past 3 years!
FEBRUARY 2020 | BEST OF THE PAJARO VALLEY
2015 & 2016–Voted Best Burger because we only use the finest ingredients
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All of our Burgers are made with 100% Fresh All Natural, Black Angus Beef, and our buns are baked fresh daily. We proudly use Nathan’s Finest All Beef Franks on our Hot Dogs. We feature many locally brewed, hand-crafted beers—By the Pint or Pitcher. Sample Taste any 3 Beers on Tap. Voted 2nd Place for Best Beer on Tap!
BEST of
Open 7 Days A Week 11am-9pm Sun–Thurs 11am-10pm Fri & Sat of
BESTALLEY
O VA PAJAR
PAJARO VALLEY
1116 Main Street Watsonville 831-536-4632 Plus! Extensive Kid’s Menu Great Sandwiches, Freshly made French Fries, Garlic Fries, Salads, Nachos & More.
Plenty of Free Parking • Across from Ramsey Park
Locally Owned & Operated
Premium Black Angus 1/2 lb. Burger – Only $6.95
FOOD
GOALS
La Perla del Pacifico
Best Sushi Imura Japanese Restaurant Owned by Jee and Kevin Kajihara and Tae and Jim Song, Imura has been in business for 28 years. They believe in providing generous portions and using the freshest produce available. Imura currently employs over 30 people, including married spouses, making this truly a family business. They aim to please and customer satisfaction is of utmost priority. Along with an extravagant and seeminglyunending sushi menu, Imura offers delicious bento boxes for lunch and dinner, as well as a select variety of Korean specialty
dishes. They allow numerous customizations to rolls, bento boxes, and more so that you’re getting exactly what you like. What makes them the best is interacting with their customers and serving good quality food with care. They love the community and believe that the people are warm, kind, supportive and genuinely sweet. They realize that if they don’t know a customer directly, somehow they are connected to people they do know. They plan to continue getting to know the new generation of people and maintain relationships with their current customers.
1994C Main St. Watsonville CA 95076 831.761.8799
Miyuki Restaurant
Best Taco El Frijolito Established in 1985, El Frijolito is a family-owned and operated Mexican food restaurant. They offer bold flavors and large portions. They are open for breakfast, lunch and dinner and offer a casual dining atmosphere.
11 Alexander St. #B Watsonville CA 95076 831.724.8823
La Buena Taqueria Taqueria Mi Tierra
Sushi Garden
La Michoacana Paleteria Y Neveria 1426 FREEDOM BLVD. SUITE # 102 WATSONVILLE, CA 95076 STORE NUMBER: 831-319-0230 STORE HOURS: 11 AM-9PM EVERYDAY
Coffeeville® Specialty Coffee Roasters Located in the East Lake Village shopping center, Coffeeville is a local coffee shop and roastery providing natural and organic single origin coffees, roasted in small batches. They began as a modest venture in 2014. Husband and wife Michael and Kendra started selling beans bag by bag at local markets to fund a coffee cart in Boulder Creek, where Michael grew up. They believe elite coffee is not for the elite alone, rather, it is an amazing beverage we can all connect with. They believe in the “experience” of damn good coffee, and they deliver.
948 E. Lake Ave. Watsonville CA 95076
"La Michoacana es un negocio familiar, abarca cuatro generaciones desde sus inicios en Tocumbo, Michoacán. Nos enorgullecemos y alegramos al poder compartir nuestras recetas familiares al condado de Santa Cruz. La familia Ramos Andrade les agradece su apoyo."
FEBRUARY 2020 | BEST OF THE PAJARO VALLEY
La Michoacana is a family owned business, spanning four generations since its beginning in Tocumbo, Michoacan. We take great pride and joy bringing our family’s recipes to Santa Cruz County. The Ramos Andrade Family thanks you for your support.
Coffee House
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FOOD
GOALS
Starbucks Café Ella
Best Food Truck Tacos los Jacona Tacos los Jacona is a Mexican taco truck serving the Pajaro Valley since 2004. They feature tacos and quesadillas and offer asada, pastor, lengua, cabeza, labio, tripa, cesos, chorizo, birria, pollo, buche,
carnitas and criadilla.
1345 Freedom Blvd. Watsonville CA 95076 831.707.9090
Ate3one El Volcan
Best Place for a Dinner Date California Grill
Richard “Dick” Peixoto, the owner of California Grill, inherited his love for farming. Peixoto is an organic vegetable farmer and owns Lakeside Organic Gardens, the largest family-owned and operated solely organic vegetable grower/ shipper in California. California Grill and Bar features Peixoto’s locally-grown organic vegetables, other local farmer’s fruits and vegetables, locally-processed meats and fresh locally-sourced seafood. It’s likely the produce on your plate was picked fresh from one of his organic fields just hours before it was prepared for you. Daily specials and desserts reflect the cycle of the seasons so you can experience flavors at their peak.
s40 Penny Lane Watsonville CA 95076 831.722.8052
Cilantros Parrilla Y Cantina Ella’s at the Airport
Thanks for voting
The Best Pizza in Town! Thank You for Voting us Best of Pajaro Valley!
FEBRUARY 2020 | BEST OF THE PAJARO VALLEY
(831) 724-5151 30 E Fifth St, Watsonville
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Authentic Mexican Food! Open Monday - Friday 10am-9:30pm Saturday & Sunday 10am-7pm
11-B Alexander St., Watsonville
(831) 724-8823
Purchase one of our Fresh Bagel Breakfast Sandwiches and receive a
FREE
Double Shot Latte with any of our house made flavors!
948 East Lake Ave. Watsonville in the East Lake Village Shopping Center
@coffeevillewatsonville
The Pajaronian Congratulates its Award-Winning Staff!
Tony Nunez Favorite Local Millennial
Tarmo Hannula Best Photographer
CELEBRATIONS FOR THE SQUAD Best Brewery or Best Catering Monterey Bay Tap House Caterers Beer Mule Bottle Shop + Pour House
Opened in March 2018, Beer Mule is a craft beer bar with a carefully curated list of rotating beer and cider taps. They feature a bottle shop with more than 200 bottles and packages available for in-house and to-go. They also serve a rotating menu of one-plate meals and have weekly pop-up food vendors.
45 Aviation Way Watsonville CA 95076 831.254.9789
Corralitos Brewing Co. Elkhorn Slough Brewing Co.
Monterey Bay Caterers was founded by Ken Schwan. His goal is to serve the catering needs of Santa Cruz and Monterey counties. In fulfilling Ken’s dream of being the chef/owner, he brings with him experience in providing quality food and service. Monterey Bay Caterers has three types of business: a full-service deli, corporate catering and social catering. They have a full-time staff of 10 and a part-time staff of more than 30 that provides quality food and service. Monterey Bay Caterers is experienced in every type of event, from small, intimate gatherings at your home to large, elaborate, multi-day celebrations, weddings, company picnics, safety lunches, board
retreats, plant tours, customer thank-yous, memorials, baptisms, early morning breakfasts, retirements, BBQs, multi-course dinners, family reunions, church socials, bar/bat mitzvahs and confirmations. Their deli is open weekdays from 7am to 2pm, serving breakfast and lunch items.
152 W. Lake Ave. Watsonville CA 95076 831.722.9444
D’La Colmena Market Barbara & Company Catering
Proudly serving the Pajaro Valley, Flowers by Toshi is a familyowned and operated business. They are committed to offering only the finest floral arrangements and gifts, backed by service that is friendly and prompt. Because all of their customers are important, their professional staff is dedicated to making your experience a pleasant one. They always go the extra mile to make your floral gift perfect.
1201 Lincoln St. Watsonville CA 95076 831.722.2431
D’ Lily’s Flower Shop River Nursery & Flower Shop
Best Florist Flowers by Toshi
831.768.4540
1195 S. Green Valley Rd., Watsonville, CA 95076
FEBRUARY 2020 | BEST OF THE PAJARO VALLEY
Thank you for voting us best insurance for two years in a row!
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FEBRUARY 2020 | BEST OF THE PAJARO VALLEY
Thank you for Voting Us Best of Pajaro Valley!
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1st anniversary party! - march 7th the hangar • 45 Aviation Way • Watsonville 831-254-9789 • www.kickassbeer.com
CELEBRATIONS FOR THE SQUAD 831.724.4355 Barsi’s Liquor Best Liquor Store Store Lulu’s Fiesta Liquor & Deli
Featuring a great selection of beer, wine, spirits and flavored malt beverages, Lulu’s staff offers excellent service. Visit their deli and pickup your favorite snacks and beverages for any occassion. Lulu’s is open until midnight.
1102 Freedom Blvd. Watsonville CA 95076 831.722.0275
Thank you for nominating us as best of the Pajaro Valley!
FREE ICE WITH MINIMUM $10 PURCHASE
2139 FREEDOM BLVD FREEDOM 831-724-8559
East Lake Food & Liquor
Best Meat Market Freedom Meat Lockers and Sausage Co. Owned by Howard and Debbie Walker, Freedom Meat Lockers has been in business for 50 years. They are a national awardwinning butcher shop specializing in custom cut meat and smoked meats including 30 varieties of sausages all made in house. They have a full deli on the premises. Their local customers and dedicated employees make them one of the best. They love doing business in the Pajaro Valley because they get the pleasure of working with amazing local companies. Howard and Debbie plan to grow their customer base and expand their product line. When asked about their favorite millennial, they said their grandchildren because they teach them something new every day!
160 Hi Grade Ln. Freedom CA 95019
Corralitos Market and Sausage Co. Don Rafa’s Super Mercado
Best Party Supplies M&M Party Rentals & Tent Supplies M&M Party Rentals is family owned and operated and has been serving the Pajaro Valley and surrounding areas for more than 30years with full-service party rentals and superior customer service. They pride themselves on having the largest inventory and selection of rentals and supplies, all at a reasonable price. The staff at M&M is knowledgeable, pleasant and caring. Their party consultants work with each client to discuss the details of each event and help to plan for all rental needs, determine the right size canopy and the proper seating. Site visits are available to determine the best equipment for your site. They strive to offer the widest selection of canopies, tables, chairs, decorations and
accessories so that each event is perfect. M&M Party Rentals is a member of the California Rental Association and the American Rental Association. Membership in these professional organizations ensures employees keep up to date on the latest trends in the party rental field, new technologies and best practices. Their 2000-squarefoot retail store features a fully stocked Wilton cake decorating and baking section, huge selection of party supplies for Hawaiian, Mardi Gras, fiesta, western, baby, birthday, anniversary, wedding and so much more. M&M Party Rentals is also active in the community, with membership in the Aptos and Pajaro Valley Chambers of Commerce, Freedom Rotary and Omega Nu.
1010 Freedom Blvd. Watsonville CA 95076 831.728.8405
Celebrations Party & Rentals Dollar Tree
Thanks for voting
• 2nd Saturday on the Farm • Easter on the Farm • Day on the Farm • Annual Harvest Dinner
W
AT SO
NVILLE,
CA
Thank you for Nominating us for Best Local Event!
www.aghistoryproject.org (831) 724-5898
Fine Jewelry & Your Full Service Jeweler Since 1961
Diamond & Gold Jewelry Watches • Antique Jewelry Jewelry & Watch Repair In-House Jeweler
42 Mariposa Ave Watsonville (831) 724-6296
www.johnsjewelers.com
FEBRUARY 2020 | BEST OF THE PAJARO VALLEY
J
ohn’s ewelers
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CELEBRATIONS FOR THE Best Party Venue Santa Cruz County Fairgrounds & Event Center The Santa Cruz Event Center is located between the Monterey Bay and the Santa Cruz Mountains. The Event Center is an attractive venue for trade shows, home shows, RV shows, horse shows and equestrian events, team building, weddings, dances, quinceañeras, concerts and festivals, auto shows, fundraisers and other indoor or outdoor events. The Event Center offers over 30,000-square-feet under roof, 20 acres of lawn and outdoor space, plus 30 acres of parking. In addition to the main facilities, the Event Center is home to the three ring Equestrian Center, Historic Rodgers House, Paddy Smith Park, and the working Agricultural History Museum. Most of these
SQUAD
areas are available for rent and make a special setting for your gathering.
2601 East Lake Ave. Watsonville CA 95076 831.724.5671
Corralitos Community Center VFW Post 1716 Freedom
Best Winery Alfaro Family Vineyards & Winery Richard Alfaro and his wife Mary Kay enjoy the fruits of their labor. After a satisfying career as the founders of a restaurant and the
wholesale baking company, the couple shifted gears in 1997, acquiring an aging 75-acre apple farm south of Santa Cruz in Corralitos, which they subsequently transformed into Alfaro Family Vineyards & Winery. There are 56 acres currently under vine. Their estate-grown and bottled Chardonnay, Pinot Noir, Merlot, Syrah and unique Gruner Veltliner reflect the unique terrior of the Santa Cruz Mountains appellation. Their tasting room is located onsite and includes indoor and outdoor tasting bars with picnicking areas overlooking the vines. They are always child and dog friendly.
420 Hames Rd. Watsonville CA 95076 831.728.5172
Wargin Wines Anatum Winery
Best Local Event Watsonville Strawberry Festival The Watsonville Strawberry Festival traces its roots to the Watsonville Strawberry Dessert Festival that was founded in 1995 to help downtown Watsonville recover from the Loma Prieta earthquake. The Festival now exists to provide a safe, family-friendly experience in downtown Watsonville; recognize the largest and most valuable crop in the Pajaro Valley; and provide nonprofit organizations the opportunity to raise funds and public awareness of their work.
Santa Cruz County Fair Evening of Wine & Roses
We Cook Delicioso, You Celebrate Happy!
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• Catering for all Locations • Lunch Specials Daily • The Best Carnitas in Town Stop by Today! 129 West Lake Avenue • Watsonville (831) 724-4544 www.dlacolmenacatering.com
Thank You for Voting us Top Catering in the Pajaro Valley! CE
We Make Your Event Not Only A Feast, But A Fiesta!
BRATI LE
42 YE
NG
FEBRUARY 2020 | BEST OF THE PAJARO VALLEY
Market & Catering
A R S!
SERVICES FOR Best Child Care Provider Hearts & Hands Christian Childcare and Preschool Hearts & Hands in Watsonville has been serving the Pajaro Valley for 17 years and is managed by Regina Molina. She believes that what makes them the best is their love for the community, children and Christ. She says the best thing about doing business in the Pajaro Valley is being able to connect with people in the community and being able to help families. To her, the future holds growth, love and community involvement. When asked about her favorite millennial, she said Franciso “Paco” Estrada, he did so much for our city and he has a great vision.
ADULTING 40 Blanca Lane Watsonville CA 95076 831.724.0175
YMCA Kids Care with Donna
Best Construction Company Granite Construction Incorporated Granite Construction has a national workforce of 7,200 and a combined revenue of $3.4 billion annually. Deeply embedded in their nearly 100-year history is a culture of hard work, honesty and getting the job done right. Granite’s roots are traceable to California construction license No. 89, one of the first 100
licenses. Hard work and unfaltering tenacity led them from quarrying granite rock, the stone that built the west, to paving the first roads into Yosemite and now to helping rebuild Ground Zero. Granite is—and will continue to be—part of a story much bigger than itself. The work they do today will have an impact on countless future generations—and they don’t take the responsibility lightly. They follow a comprehensive approach to sustainability, one that reduces their environmental impact and fosters positive community interactions in all aspects of their business.
585 W. Beach St. Watsonville CA 95076 831.724.1011
Farhat Construction Graniterock
Best Financial Institution Bay Federal Credit Union Bay Federal Credit Union was started when local school teachers pooled their money together to start a credit union. That investment has grown through an amazing journey of involvement into the area’s largest locallyowned financial institution. They provide full service financial products and solutions to Santa Cruz, Monterey and San Benito counties. Whether a community member is looking to buy a home, purchase a car, save some money, or access the latest in banking technology, their local and friendly employees are here to help. They are also passionate about contributing to the community ➝ 17 and being an integral
FEBRUARY 2020 | BEST OF THE PAJARO VALLEY
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PAJARO VALLEY’S FA Former Mayor Estrada looks back on 2019, his impact in the community
I
’m very honored to have be for this recognition. I’ve ne one to seek out acknowled awards, but I understand that p the time to nominate those tha should be recognized and I wou want to disrespect anyone. Thu accept the award. In a way, I always feel like Fo during that scene when he give Medal of Honor. Jenny tells Fo can’t keep the prestigious meda of what it represents, to which responds, “I got it just by doing told me to do.” I’ve never really myself as anything special, but had the good fortune of being s by people that gave up their tim and resources to see me succee The only thing they have ever a to try to be a good person. I hop those people proud.
FEBRUARY 2020 | BEST OF THE PAJARO VALLEY
Why do you think you wer selected?
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If I had to take a guess, I would of people see themselves in me I see myself in them. And in ea I think we recognize that we al something more in this world. fire. Inspiration. By no means am I a perfect let alone a perfect public servan I genuinely want good things fo community. I know that not ev believe such a statement, but I prove myself every day. And I t my contemporaries see the wor terms. There are many in this c that have an innate urge to imp lives of their fellow residents bu know how to begin such an am journey. I too felt lost and isola long time, unsure of how I coul difference, even in my hometow Most of all, I think many of reflection of this changing com defined by its untapped potent year as Mayor, I had the honor many talented and brilliant ind love this community as much a hope I can widen the circle gov make it more inclusive, or at th
AVORITE MILLENNIAL
een selected ever been dgments or people take at they feel uld never us, I humbly
orrest Gump es Jenny his orrest that she al because Forrest g what you y thought of t I’ve always surrounded me, energy, ed and grow. asked of me is pe I’ve made
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Do you take pride in being a Millennial? Yes, I take pride in being a millennial, or an old millennial at this point. I feel grateful to be part of the generation that had the distinct honor of closing one Millennium and ushering the beginning of another. I am thankful for all the contributions made by the generations that came before us, and despite the uncertainty of the world we currently inhabit, I’m happy that these are “the interesting times” that we were chosen to live in. And I, like many millennials, am thankful to have been shaped by things such as the rise of the cell phone and the internet, Teenage Mutant Ninja Turtles, Titanic, 9/11, The Real Slim Shady, the Great Recession, and both the election of both Barack Obama and Donald Trump. I am proud of who I am today, even though I recognize that we can always be better.
What are the biggest issues facing your generation? The biggest challenge facing millennials today is the lack of a level playing field. This is especially true for millennials of color and those that grew up in poverty. Speaking for myself, I have always been startled by my parent’s unshakable faith in the potential of this nation. Even today, with a federal government openly expressing its disdain for immigrants like my parents, my mother and father continue to be thankful for the life they were able to build in this nation. This is a difficult reality for me to reconcile. My parents worked in the agricultural industry for decades where my father eventually rose to become a top organic berry grower for Reiter Affiliated Companies. But I was also witness to the price both my parents paid with the deterioration of their knees, their back and their joints. I also saw them work in an industry that did not provide them with health insurance, vacation time or a wage that reflected the arduous physical labor associated with helping to create a thriving
multi-million dollar industry. But my parents willingly accepted these challenges and made the necessary sacrifices because they believed in the adage that hard work would eventually pay off. But in 37 years of life I’ve experienced, that no longer seems to be the case anymore. Public education, which was always meant to be the great equalizer in any society, will require this nation’s youth to go into deep debt to access higher education. Additionally, to be sick or poor is an expensive prospect in this nation, especially in unaffordable communities of color that continue to invest heavily in the fastfood industry and car-centric city designs. And finally, the chances of achieving the American Dream of owning a home in the city where you were born and raised fade each year with the rising in the cost of living throughout the Central Coast and stalled wages. Unless you have $100,000 or more in cash for a downpayment, it’s very difficult to purchase a home in the Pajaro Valley.
How do you envision the future of the Pajaro Valley? I am uncertain as to what the future of the Pajaro Valley may be. There is no point in denying the dangers of climate change because they are a reality now. I worry about the future of our fertile land, our oceans and those that may have to endure these extreme conditions. I also worry about our inability to find common ground anymore, with groups adhering to rigid ideologies that do not allow for flexibility to adequately address the imperfections of being human. Important issues such as immigration, gentrification, public education, health and many others may never be addressed because we are unable to consider other perspectives, lived experiences or fears and hopes. In my year as Mayor, I came to understand that the vast majority of people, regardless of sex, race, religion, national
origin, etc., are humble and hardworking individuals trying to provide for their families and themselves. Life is a constant challenge for all of us, but despite the absurdity found in this world, we should strive to connect with as many people as possible and truly work towards building community.
Of your accomplishments from 2019, which are you most proud of? In 2019, there were many accomplishments I was proud of. There are far too many to consider. But there are two that will always stand out in my mind. The first was having the honor of serving as Mayor for my hometown. I did my absolute best to represent and uphold the values that make this city great. I enjoyed the journey, I was able to laugh at myself and cry with my fellow residents, and I grew as a person. I will never forget the support I received from the community and I will cherish the memories. Until a few months ago, it was the highest honor of my life. Which leads me to the accomplishment that I am most proud of from the past year. In December 2019, my wife and I have found out that we would welcome our first child into this world. There was a time when I wasn’t sure if this would be possible, and in the emptiness of that uncertainty, I chose to dedicate myself to public service and improving the quality of life for all who reside in the Pajaro Valley. Today, I continue committed to purpose for the foreseeable future, but hopefully, I will pursue it with a heart filled with even more love.
Francisco “Paco” Estrada
FEBRUARY 2020 | BEST OF THE PAJARO VALLEY
person, nt. Yet, or my veryone will work to think many of rld in similar community prove the ut may not mbitious ated for a ld make a wn. us are a mmunity, one tial. In my to meet so dividuals that as I do. I just vernance and he very least,
encourage this community’s finest to take that scary leap into the realm of public service.
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SERVICES FOR part of its incredible story. Their employees volunteer their time and donate their money to local nonprofits, schools and events. Their managers serve on local boards in an effort to be involved, to understand challenges and, most importantly, to make a real difference. Bay Federal also supports countless local organizations that provide community improvement programs, as well as area schools, through organizational partnerships and sponsorship. From their founding as a teacher’s credit union, Bay Federal has continued their commitment to education. They offer annual student scholarships and run a financial education and outreach program that touches the lives of more than 3,000 community members—most of them students— every year. Overlook Shopping Center
1481 Main St. Watsonville CA 95076 831.479.3000
ADULTING Wells Fargo Bank Jacob Young Financial Services
Best Funeral Home Mehl’s Colonial Chapel At Mehl’s Colonial Chapel they take great pride in caring for their families, and will work tirelessly to provide them with a beautiful, lasting tribute to their loved one. In addition to the services they offer, you will receive an online memorial that you can share with family and friends. While honoring your loved one is their top priority, they also want to help you through this difficult time. They have a
wide range of resources to support you not only today but in the weeks and months to come.
222 E. Lake Ave. Watsonville CA 95076 831.724.6371
Ave Maria Memorial Chapel Benito Azzaro Pacific Garden’s Chapel
Best Grocery Store Nob Hill Foods
the nation’s first self-service meat counter to housing a grocery store and pharmacy under one roof—were always done with an eye toward making life easier for customers. Under the secondgeneration leadership of Tom’s daughter, Joyce Raley Teel, and her husband, Jim Teel, Raley’s brought quality and service to a new era. Today, Raley’s remains a familyowned company.
Watsonville Square Shopping Center 1912 Main St. Watsonville CA 95076 831.728.9555
Safeway Grocery Outlet
Tom Raley opened his first grocery store in Placerville in 1935. He had grand ambitions of transforming the grocery business. His innovations—from opening
FEBRUARY 2020 | BEST OF THE PAJARO VALLEY
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SERVICES FOR Best Insurance Company AAA Watsonville AAA was founded in 1900. What makes them one of the best is their customer service, their products and services and their team. They love the loyal and appreciative customers they find in the Pajaro Valley. Their business is always evolving and their future includes innovation in meeting clients’ needs and expectations. Manager Veronica Gallo says her favorite millennial is Baby Yoda because he represents hope and the new generations to come.
1195 S. Green Valley Rd. Watsonville CA 95076 831.768-4540
ADULTING Nathan Jones, State Farm Agent KBK Insurance Agency
Best Landscape Company K&D Landscaping Inc. K&D Landscaping is continuously raising the bar in the landscaping industry. They are dedicated to providing the community and surrounding area with the highest quality services in the industry. The K&D team possesses a hunger for landscaping and a desire to improve the appearance of the community. They have focused their Commuity Beautification projects on nonprofit organizations
and local schools that are in need of landscaping improvements. Seeing the faces of people this benefits after the project is complete makes their whole team smile. They encourage all team members to give back and volunteer in the community as part of living their company’s core values. With more than 30 years behind them, they strive to make K&D Landscaping a destination workplace. Their future holds career development and growth from within their K&D team. Second generation family members Justin, Shane and Kelsie White and Jessice Wendt are their company’s favorite millennials. All three have grown to be ambassadors of the community with pride that runs deep, this family owned and operated company is paving a new path in the industry.
62C Hangar Way Watsonville CA 95076 831.728.4018
Monterey Bay Professional Landscape Services Paradise Landscape Inc.
Best Nonprofit Organization Jacob’s Heart Childrens Cancer Support Services Founded in 1998, Jacob’s Heart is celebrating 22 years in 2020. Jacob’s Heart is a family of families. When a child is diagnosed with cancer, the entire family is affected. Knowing that you have the support of an informed, reliable and trustworth
Thank you ! for voting us best nonprofit
FEBRUARY 2020 | BEST OF THE PAJARO VALLEY
“You can handle anything if you don’t have to ❤ Angel Mario, Jacob’s Mom handle it alone.”
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680 West Beach Street
❤
831 . 724 . 9100
❤
jacobsheart.org
Dedicated to improving the quality of life for children with cancer and supporting their families in the challenges they face.
SERVICES FOR ADULTING organization like Jacob’s Heart can make the difference in a child’s life. The practical, emotional and financial support they offer alleviates the daily stresses every family holds, so that each child with cancer is backed by an educated caretaker and supported by a family who can focus on their child’s care. No child should have cancer because kids can’t fight cancer alone. The Pajaro Valley embodies the essence of family. The dedicated companies, organizations, nonprofits and individuals in the Pajaro Valley are treasured partners who directly support the families Jacob’s Heart serves. Their sustainablility is carried by the love and generosity from the community of locals serving locals. Central to their service area and a hub of agriculture, Jacob’s Heart is proud to call the Pajaro Valley their home. Their partners make delivering fresh produce to their families possible. Their neighbors give grief support groups a home. Their friends and
families in this area are vital to the services they provide their children. When the entire community comes together to celebrate the annual Kidrageous Golden Carnival every September for 22 years, they know they are home. In 2020, Jacob’s Heart is looking forward to a world without pediatric cancer. Jacob’s Heart’s favorite millennial is Mariela Medina. Mariela is a Jacob’s Heart teen who returned cancer-free to serve as a leader for their multifaceted teen program. Her personal experience meets their teens with cancer in the unique place of being halfway between a child and an adult. The love and support she provides every day makes her a hero to not only their teens, but to all of the Jacob’s Heart family. Her experience driven wisdom matched with her joyful spirit makes Mariela Medina a millennial worth merit.
680 W. Beach St. Watsonville CA 95076
IMURA
Sushí Bar & Korean Cuísíne Under the same ownership for over 28 years
Imura thanks you for voting us Best Sushi Restaurant in the Pajaro Valley!
1994-C Main Street, Watsonville, CA 95076
(831) 761-8799 www.imurasushi.com
, u o y k n a h T jaro! Pa
Thank you for voting us
“Best Credit Union!”
We are honored to earn your vote of confidence.
Federally Insured by NCUA. Equal Housing Lender.
FEBRUARY 2020 | BEST OF THE PAJARO VALLEY
Experience our unique brand of banking – visit one of our local branches today!
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SERVICES FOR ADULTING 831.724.9100
Community Bridges Pajaro Valley Prevention and Student Assistance
Best Pet Supply The Wishbone Pet Co. The Wishbone Pet Company is a healthy pet food and supply store dedicated to improving the lives of companion animals by offering the very best in nutrition, toys and more. They specialize in raw, grain-free and natural diets for cats and dogs. They also carry yummy treats, fun toys and high quality supplements. A portion of every purchase is donated to local animal shelters and rescue groups.
1994 Freedom Blvd. Freedom CA 95019 831.722.9474
FEBRUARY 2020 | BEST OF THE PAJARO VALLEY
Corralitos Feed and Pet Supplies
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Tractor Supply Co.
Best Photographer GoodEye Photography Owned by Chris Schmauch, GoodEye Photography was established in 2000. Chris has always been the primary photographer behind GoodEye, but they are expanding the brand to include others as the business grows and prospers. Chris is a creative professional that somehow is able to make a great living doing what he loves.
831.216.6210
American Huney Tarmo Hannula, The Pajaronian
Best Realtor Aldina Real Estate, Inc Aldina Maciel is a seasoned real estate professional dedicated to making sure your real estate transaction is easy and successful.
713 E. Lake Ave. Watsonville CA 95076 831.722.7131
Raeid Farhat Real Estate Inc. Tony Melo, Aldina Real Estate Inc.
Best Veterinarian East Lake Animal Clinic East Lake Animal Clinic offers a full range of services and professional advice for dogs, cats, birds, rodents, reptiles and many other small animals. Their services range from surgical to referrals to a wide variety of specialists and everything in between. Their facility utilizes the most up-to-date and technologically advanced equipment. Their staff is not only knowledgeable about advanced techniques but also possesses passion for their work.
740 E. Lake Ave. Watsonville CA 95076 831.724.6391
Pajaro Valley Veterinary Hospital Animal Hospital of Watsonville
AUTO SERVICES THAT Best Body Shop Body by Hank 144 Grove St. Watsonville CA 95076 831.724.9060
Freedom Body Shop Caliber Collision
Best Dealership Chevrolet of Watsonville Chevrolet of Watsonville is a full-service car dealership that provides new and used auto financing, expert maintenance and service and genuine Chevrolet
SLAY
and GM parts at competitive rates. Their team members make them the best. Their staff of auto finance professionals is on-site, ready to assist car buyers in getting a stress-free auto loan with a low rate. At their service department, local drivers will find ASE and GM Certified service technicians who are committed to providing top-quality auto service and repair for Chevrolets and all makes. They love doing business in the Pajaro Valley because of the friendly and fun customers they get to work with. Chevrolet of Watsonville is very proud to say they are green. They feel that being green is the responsibility of everyone in the community and encourage all others to do their part in helping the community become a sustainable green environment. They have met all Monterey Bay Area Green Program regulations and met program standards for conserving resources, preventing pollution and minimizing waste
at their dealership. In the future they are looking forward to continued growth and stability. Melvin Cooper, owner, says their favorite millennials are the courageous heroes who serve their communities and country such as military, police, firefighters and medical staff – thank you!
490 Auto Center Dr. Watsonville CA 95076 831.722.4122
Mid Bay Ford Lincoln Monterey Bay Chrysler Dodge Jeep Ram
Best Gas Station Crossroads Chevron
1851 Main St. Watsonville CA 95076 831.728.2050
East Lake 76 Arco AM/PM GreenValley
Best Auto Repair Chevrolet of Watsonville Service Dept.
490 Auto Center Dr. Watsonville CA 95076 831.722.4122
Toriumi Auto Repair Street Scene On & Off Road Performance Inc.
FEBRUARY 2020 | BEST OF THE PAJARO VALLEY
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AUTO SERVICES THAT Best Tire Shop Pasillas Tire Service Pasillas Tire Service is your onestop, on-the-spot auto service headquarters for a complete line of quality tires and auto services.
92 Airport Blvd. Freedom CA 95019 831.761.1324
Calderon’s Tires and Wheels Dixon & Son Tires
Best Tow Company Auto Care Towing
FEBRUARY 2020 | BEST OF THE PAJARO VALLEY
Auto Care Towing has been
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proudly serving the Watsonville area since 1991. They are a family-owned and operated towing company. They provide roadside assistance and general tows for passenger vehicles, as well as medium and heavy duty tows for trucks, RVs, and heavy equipment. Their main goal is to provide fast, efficient and affordable services to their community. Auto Care Towing has three locations in Santa Cruz County to guarantee fast response times regardless of location. Their prompt and reliable service has earned them contracts with local law enforcement, fire departments and government agencies. Auto Care Towing’s specialized fleet is like none other in the area, making them Santa Cruz County’s largest towing company.
250 Kearney St. Watsonville CA 95076 831.728.0384
Speed of Light Towing, Recovery and Transport Inc Chaz Towing
Best Tractor Supply Tractor Supply Co. Tractor Supply Company has been passionate about serving its unique niche as a one-stop shop for recreational farmers, ranchers and all those who enjoy living the rural lifestyle. Tractor Supply offers an extensive mix of products necessary to care for home, land, pets and animals with a focus on product localization, exclusive brands and legendary customer service that addresses the needs of the “out here” lifestyle. At Tractor Supply
Co., customers find everything they need to maintain their farms, ranches, homes and animals. As the inventors of the “do it yourself ” trend, their customers handle practically every chore themselves, from repairing wells to building fences, welding gates together, constructing feed bins, taking care of livestock and pets, repairing tractors and trucks and building trailers for hauling. Their products include clothing, equine and pet supplies, tractor/trailer parts and accessories, lawn and garden supplies, sprinkler/irrigation parts, power tools, fencing, welding and pump supplies and riding mowers.
580 Auto Center Dr. Watsonville CA 95076 831.761.5368
C&N Tractors RDO Equipment Co.
FEELING GUCCI Best Barbershop The Chop Shop At The Chop Shop barbers take pride in their craft and make sure nobody leaves without being completely satisfied with their haircut.
1910 Freedom Blvd. Freedom CA 95019 831.319.4427
831 Barbers Bud’s Barber Shop
Best Fitness Center Gold’s Gym
Gold’s Gym is owned by Vince and Martina Solbes and has been in business for 16 years. They believe that they are the best because they have everything anyone could ask for. Whatever you need, you’ll find it here, with help from experts who will be with you every step of the way and a community of members who will inspire and support you. Vince and Martina love doing business in the Pajaro Valley because this area is one of the most beautiful placed in the world. They plan on being around for as long as people want to workout and have fun.
Best Hair Salon Hair We Are Hair We Are has been serving the Watsonville community for more than 30 years. They specialize in all haircuts, color, highlights, punky color, extensions, feather extensions, perms, make up, hairstyles and up-do’s.
21 Brennan St. #6 Watsonville CA 95076 831.722.9916
120 Westridge Dr. Watsonville CA 95076 831.728.GOLD
Powerhouse Gym Body Zone Health & Fitness
Maria’s Salon Lily’s Beauty Salon
Best Nail Salon
1489 Main St. Watsonville CA 95076 831.724.4975
Creative Nails The Lacquer Beauty Lounge
Best Tattoo/Piercing Freedom Tattoo 9032 Soquel Dr. Aptos CA 95003 831.662.1902
Corralitos Tattoo Ink by Pena Tattoo Studio
Pro Top Nails
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FEBRUARY 2020 | BEST OF THE PAJARO VALLEY
THANK YOU PAJARO COMMUNITY!
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s n o i t a c o l FEBRUARY 2020 | BEST OF THE PAJARO VALLEY
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831-728-4653 120 Westridge Dr. Watsonville, Ca 95076
GOLD'S GYM WATSONVILLE GOLD'S GYM MONTEREY GOLD'S GYM SALINAS GOLD'S GYM HOLLISTER (OPENING SOON!)
CH AN G I N G L I VE S
in Watsonville SINCE 2004
THANK YOU FOR VOTING US THE BEST IN PAJARO VALLEY!
SHOP FOR Best Book Store
BAE
Kelly’s Books Your source for Books and Gifts for the entire family.
1838 Main St. Watsonville CA 95076 831.728.4139
Target San Gabriel Arcángel Librería Católica
Best Clothing Queen’s Shoes & More
El Dorado Fashions Foreverfly Skate and Apparel
Best Jeweler John’s Jewelers John’s Jewelers opened its doors in 1961, and continues to provide its customers with a homey feeling, as well as the confidence of knowing that each and every piece of jewelry is taken in with full intent of returning it with complete customer satisfaction. They consider themselves one of the best because they always provide the absolute best customer service to all. They carry the best inventory and have an in-store jeweler. They like doing business in the Pajaro Valley because it’s a wonderful community and their customers are the best. In the future they plan to continue serving the community and stay up to date with inventory and future upgrades.
42 Mariposa Ave. Watsonville CA 95076 831.724.6296
Fatima’s Fine Jewelry Don Roberto Jewelers
Best Hardware Store Ace Hardware Your local Central Coast Ace Hardware owner/operators are Manuel & Carlos Rodrigues.
As your local Ace Hardware, their store is a member of the largest retailer-owned hardware cooperative in the industry. Ace Hardware’s history begins in 1924, when four hardware store owners, Richard Hesse, E. Gunnard Lindquist, Franke Burke and Oscar Fisher, joined to buy merchandise in bulk in order to maximize their profits and compete effectively with larger stores. Today the cooperative has grown to include thousands of stores in seven countries.
451 Main St. Watsonville CA 95076 831.724.4749 East Lake Shopping Center 1056 E. Lake Ave. Watsonville CA 95076 831.724.4795 1820 Freedom Blvd. Freedom CA 95019 831.724.4740
Home Depot Monument True Value Hardware & Lumber
Best Thrift Store HopeTHRIFT HopeTHRIFT offers miles of aisles filled with high-end merchandise at affordable prices. Whether you’re on the search for fashion, housewares, toys or bikes, HopeTHRIFT has something to fulfill your every need. You’ll find a wide variety of gently used items in a clean and bright environment that makes shopping an enjoyable experience. With thousands of new items arriving daily, the savings and selection are consistently top-notch. HopeTHRIFT is owned and operated by Hope Services, a local nonprofit organization providing assistance for people with developmental disabilities.
Hope Services operates 60 innovative, award-winning programs that provide meaningful employment opportunities and resources to improve the quality of life for people with developmental disabilities such as Down syndrome, cerebral palsy and autism spectrum disorders. They provide in-need Bay Area residents with vital resources such as job training, day programs, staffing, mental health services, community living services and senior services.
1062 S. Green Valley Rd. Watsonville CA 95076 831.761.5440
Goodwill Central Coast Salvation Army
Best WIFI Hangout Starbucks Coffeeville Watsonville Library Our readers also chose these locations as great WIFI spots:
Beer Mule Watsonville Plaza Digital Nest 2nd St. Café Café Ella’s Hidden Fortress Coffee House Tabby Cat Café
Thanks for voting
FEBRUARY 2020 | BEST OF THE PAJARO VALLEY
Queen’s Shoes & More is a shoe/ clothing boutique carrying the latest trends in shoes, clothing, handbags and accessories. Queen’s was born on April 28, 2007, founded by Sindy Hernandez with one thing in mind: helping women look fabulous from head to toe. Queen’s offers one-of-akind garments from the SINDY Collection, designed by Sindy herself and locally produced. They also offer Mommy & Me looks for those little fashionistas who want to look just like mommy. Queen’s offers other clothing, shoes and accessory boutique lines such as Steve Madden, Nine West, Report Signature, Franco Sarto, Chinese Laundry and other up-and-coming local designers and boutique lines. Queen’s owner takes pride in saying that customer satisfaction is their number one priority; therefore, when a customer walks in they should expect to feel welcomed, have all their questions answered and walk out with a huge smile on their face and a fabulous outfit in their shopping bag. When asked about her favorite millennial, Sindy said anyone who cares for the planet.
734 E. Lake Ave. #10 Watsonville CA 95076 831.763.9491
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BEST PLACE FOR SELFIES Watsonville Plaza Beach: Sunset, Seacliff, Palm, Sand Dollar Gizdich Ranch Our readers also chose these locations as great places for that perfect selfie:
FEBRUARY 2020 | BEST OF THE PAJARO VALLEY
Chevrolet of Watsonville Pajaro Dunes Beer Mule Mt. Madonna Park Pinto Lake County Park Harkins Slough Alladin Nursery Big Basin Park Boardwalk
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El Dorado Western Ella’s at the Airport Farmers Market Go Jump Santa Cruz Skydiving Library Look Out Point Main Street Mr. Z’s Teas Pajaro Bridge Pinto Lake Park Ramsay Park Santa Rosa Mural Slice Project St. Patrick’s Church Starbucks Taylor’s Hot Dogs Togos Top of 2nd St. Parking Garage Watsonville Airport
FAVORITE LOCAL
MILLENNIALS Francisco Estrada Gabriel Medina Tony Nunez Our readers also chose these people as some of the Pajaro Valley’s best millennials:
Madison Young Erica Manfre Joe Manfre Louis Castro Markus Duran Natalie Smith Paul De Worken Alex Santana Alfonso (Ponch) Medrano
Brando Sencion Brian Peixoto Carista Salas Carlos Campos Chris Broaddus Evan Mehl Jacob Martinez Jessica Espinoza Jimmy Dutra Jordi Carroll Jose Lemus Karina Moreno Maria de los Angeles Garcia Matt Huffaker Melvin Cooper Morgan Tittle Nick Maridon Nicky Serpa Steven I Rodriguez Yesenia Molina
J
Tacos Los
acona
ESTILO MICHOACAN
Taquizas Para Sus Fiestas
WE OFFER CATERING
es t n e i l c s o r nuest a s a i c a r G ncia! e r e f e r p u por s
Tacos y Quesadillas
(831)786.6220 - (831)707.9090 1375 FREEDOM BLVD, WATSONVILLE CA, 95076 @tacos_los_jacona
FEBRUARY 2020 | BEST OF THE PAJARO VALLEY
Asada • Al Pastor • Cabeza • Lengua Labio • Birria • Tripa • Sesos Pollo • Chorizo • Suadero • Criadilla
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