International ambitions Opportunities abroad Opportunities abroad Based on the interviews with private sector companies, we have highlighted a selection of countries in which they show interest. o
The European market is considered the most interesting for most Dutch companies. Not only is it an advanced and large market, but it is also geographically and culturally viable as the Netherlands is in Europe. The countries which are considered the most promising for Dutch companies include Belgium, Germany, the Nordic countries and the UK.
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•The US is considered the destination market outside of Europe for many companies. Furthermore, companies are often in business with Canada, as it is a large-scale producer of raw materials.
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In the African continent, the South African market is considered the most interesting for alternative proteins. Nigeria is also mentioned frequently as a fast-growing market.
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Many entrepreneurs expect Asia to become the biggest market soon. China, especially, is expected to grow exponentially. As the Asian market is more distant (geographically and culturally), many Dutch companies prioritise the US market over the Asian continent. Other interesting countries and regions include the Emirates, India, Korea, and Southeast Asia/ASEAN.
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The Latin American continent is more of a long-term plan for most. Companies envision the Argentinian, Brazilian, and Mexican markets to become promising in the future.