iii. American Academy of Exercise iv. National Academy of Sports Medicine (NASM) v. Polestar vi. Balanced Body Pilates c. How did you hear about the organization(s)? Check all that apply: i. Word of mouth ii. Employer iii. Newsletter iv. Online v. Other (please specify) Next, we asked participants to rank the most important parts of a Pilates organization on a scale of 1-10 (1- most important, 10- least important) a. Involvement at small local conferences b. Discounts of professional liability insurance c. Networking with colleagues d. Newsletters e. Involvement at large conferences f. Discounts on exams g. Listed in a public directory h. Being a part of a community within your profession i. Events j. Discounts on conferences To conclude our survey and to determine what might encourage/discourage individuals to join a Pilates organization, we asked participants the following questions: a. How much are you willing to pay for a membership to a Pilate’s organization? b. How important is it to be a part of a national Pilates organization? c. How important is it to be a part of a local organization? d. Do you have an interest in continuing your Pilates education? e. How important is earning multiple Pilates certifications to you? f. Do you believe there is a professional Pilate’s community in Oregon? g. Which form of media do you prefer to find information? h. Do you read any publications or newsletters for professional purposes?
Finding survey participants Through our secondary research on Pilates, we learned that those who teach this exercise are very passionate about not only the exercise itself, but also the industry dynamics. We spent a lot of time carefully constructing the right questions so we could keep the survey short, yet informative. The survey had a total of 19 questions, which were designed to collect information about the backgrounds and opinions of each Pilates instructor who participated in the survey. Instead of focusing on the small network of Pilates studios in the city of Eugene, we decided to reach out to studios across the state. We searched online on directories and individual studio websites to find instructor contact information. Since we worked with a very specific target audience, it was crucial for us to have a larger number of participants. We organized a list of Pilates instructors by creating a directory that included the name of the instructor, phone number (if
PMA Oregon Public Relations Packet
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