November/December 2018

Page 8

THE CHANGING LANDSCAPE OF STAFF RECRUITMENT AND RETENTION By ROBERT J. TRAPHAGEN, CPA, CGMA

TRAPHAGEN FINANCIAL GROUP, LLC

Recruiting and retaining qualified talent are two of the top-five issues affecting all CPA firms according to a 2017 American Institute of CPAs survey.

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With the demand for good talent at an all-time high, small firms must develop creative strategies for staff recruitment and retention. NEXT GEN Millennials (ages 24-35) and Generation Z (ages 18-23) will soon comprise most of the workforce. According to the Huffington Post, “By 2020, Gen Z also known as iGen will account for one-third of the U.S. population…and is positioned to become a major catalyst of change in their future workplaces.” These generations focus on the use of social and emerging technologies and require new recruiting tactics and a different workplace culture to retain them. When asked about the top motivators for Millennials and Gen Z, one of Traphagen Financial Group’s (TFG) interns, Nicole-Lynn Garcia, said, “1) Flexibility, 2) learning, developing and growth, and 3) firm culture.” She added, “I want to know there is a clear career path and to be successful in my career, but I also want to have a social life. I want to know that with the right technology I can get my work done from anywhere…including the beach!.”

NOVEMBER/DECEMBER 2018 | NEW JERSEY CPA

RECRUITMENT Gen Z and Millennials have grown up with technology; it is second nature to them. Candidates interested in a firm will review their websites and online social media presence before they make career decisions. So, the key to attracting these groups is to actively manage your brand online. We recently revamped the look and feel of our website to capture the benefits of mobile technology and to emphasize our distinct culture. What do we believe in? For us, it is our core value of caring; it is a passionate commitment to our clients, associates and community — a commitment to education beyond credentials for our clients and a tailored personal and professional development program for our associates. Craig Sikora, a senior TFG accountant who has taken advantage of this, says, “Traphagen has helped me to develop personally as well as professionally. I had the opportunity to attend Strictly Business: The Dale Carnegie Immersion Seminar.” It is also our philanthropic contributions to our community. “We were amazed that all of your firm members showed up in sub-freezing temperatures to work on our Habitat Program,” said Gary Khul, director