Fencing = Profits

by Adam Reisboard, Mr. C Fence

As business owners, one of the questions we ask ourselves over and over (and over!) is how can we maximize our revenue and profitability? One way for both the landscape and hardscape industry is fence installation. Adding this product offering to your customers will allow you to increase overall project sizes, which in turn will drive cash flow and profitability.

Over the last 10 years, the fencing industry has become more fragmented with fewer new “fence installation” companies being born and the landscape /hardscape industries becoming involved. We see many landscapers and in fact, landscapers are a growing percentage of our sales each year. However, most landscapers pass on doing fence jobsmostly because they have never installed fence before.

Whether your focus is on hardscape or landscape, fencing offers an added element to yard design, style and privacy. And offering fencing options to your customers will add not only to your revenue generation but also to your bottom-line profitability.

Fence installation is not difficult per se, it is like most things in our industry, muscle memory. The more you do, the easier it gets.

Fencing is also becoming a year-round business. As long as the ground is not frozen, fence can be installed, which means completing your projects deep into the fall is not a problem for enclosing the yard at the end. Two seasons ago, installers did not work for only 3 weeks. It was that warm. And, if your business model includes snow removal, this is a great offset to those slow warm winters.

Most installers end up charging 2X the cost of materials (not including cement). With a large crew, a fenced yard can be completed in a few hours. For a small crew, most yards can be fenced in a day.

Moreover, and most importantly, we see a lack of, and a lack of understanding. cash flow as a major reason for others’ business failures. Between the cost of the fence and the installation fees, your cash flow will grow on each job. This obviously allows you as a business owner more freedom in paying bills and funding payrolls.

Adam Reisboard is the owner of Mr. C. Fence, the #1 fence manufacturer in NJ. Mr. C. Fence was founded in 1983 and has been serving the Tri-State area since then. Mr. C. Fence does not compete with their customers as other manufacturers do.

Prior to owning Mr. C. Fence, Adam spent 20 years on Wall Street as a salesman and financial analyst. Prior to that Adam practiced law. He graduated with a Juris Doctor from Delaware Law School.

Mr. C Fence offers a winter class called Fence University where for a small fee, their experts can teach you and your crew the basics of fencing and fence installation.