TACTICS TO HAVE A STRONG START TO SPRING

Before we know it, the snow will have melted and spring will be in full swing. Have a strong start to the year with these seven proven marketing tactics.

My first tip is to email your current customer base about the services that they can buy from you this spring.

Contact your customers now with email and let them know what services you offer. This could range from things like spring cleanup, sprinkler turn-ons, and to let them know to contact you NOW to get started for spring and summer installations and construction projects.

Use direct mail with your current customers. At Ramblin Jackson, we use a ton of direct mail. We have a print monthly newsletter that has sales and marketing tips that are fun. We have little games and things that you can do. If you don’t get this and you’d like to, grab our Landscaper’s Marketing Toolbox at landscapersguide. com/toolbox. We’ll mail you a box of beef jerky and our most recent newsletter and get you added to the list so you don’t miss out each month.

Print postcards can be targeted to specific neighborhoods as a way of proactively marketing your business. Be sure to include specific offers so you can track the effectiveness of the campaigns.

My third tactic is to reactivate lost leads in your pipeline with a SPEAR email. Did you have any potential clients almost hire you last year?

A SPEAR email stands for Short Personal Expecting a Reply. I attribute this idea to Dean Jackman in my full blog post and YouTube Video which I recommend you check out for more details just do a Google search for: Jack Jostes How To Reactivate Lost Landscaping Sales FAST With ONE Simple Email.

It can be a simple email like: Subject: landscaping project Carl, are you thinking of finishing your landscaping this year?

- Jack

It almost reads like a text message. Send that SPEAR email to leads in your database -- such as leads who got as far as having an appointment scheduled, but they canceled. Or maybe you got as far as having a proposal sent to them and they totally ghosted and you haven’t heard back from them.

Look through your notes. What were the reasons why? Were they going on vacation? Were they applying for a home equity line of credit? You could follow up and say, “Carl, did you end up closing on your home equity line of credit?” A

by Jack Jostes, Ramblin Jackson

lot of times people will reply, “Yes, I did, and I was just thinking of finishing my landscape and I lost your contact info. I’m glad that you emailed me.” The SPEAR is a great way to reactivate leads who are in your pipeline. They’ve already contacted you, they’ve already expressed interest, they didn’t close for some reason. Reactivate them and you’ll drum up a bunch of sales.

Print door hangers are a great way to market to the neighbors of your clients. So if you’re out even doing things like fall cleanup, sprinkler blowouts, different things like that, assign somebody on your crew who is going to give a print material. Maybe it’s a door hanger or why not repurpose your postcards? Whenever I do postcard campaigns, we always print another 20 to 50 and include them in whatever other marketing we’re doing. They’re just really handy. You can put this under somebody’s windshield wiper blade or tuck it into their door, put it in their mailbox or whatever.

Whenever I’m making content like this video or a graphic for my postcards or a graphic for anything, I’m thinking about, “How can I resize this and publish it on social media?”