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Hopefully asking for reviews is as much of a part of your process as is sending invoices. At my company -which has very similar milestones to a landscape company in the sense that we build things, and then maintain them regularly -- we systematically send a request for feedback at a certain milestone during our projects and then at launch, and then I do it quarterly with my clients. With your landscaping clients, you might collect feedback midway through the project, after it launches. For maintenance, I recommend asking every quarter. The key is assigning a person on your team who’s going to ask the client in person like, “Hey, Bob, halfway through the project, I’m going to send you an email requesting feedback. Will you fill that out for me? Cool, Bob, thank you.” Then halfway through the project, “Hey Bob, remember when I told you earlier that I was going to send you an email for feedback? Cool. Hey, I’m going to send that later, and I’d really appreciate it if you’d fill it out.”

Now Bob has already told you, yes, he’s going to do it. He’s going to be way more likely to follow through than just randomly getting an email asking for it. The key is send something, make it easy.

My last tip is to send gifts to your best clients. Sending a gift in the mail goes a long way with a lot of people. I personally like sending food gifts. Somebody who wrote a book about giftology said that sending food is a bad idea, but I like doing it because I think it’s cool. I enjoy trying different foods and I get positive feedback from my clients that they enjoy receiving those types of gifts..

Jack Jostes is the CEO of Ramblin Jackson, a green industry digital marketing and branding agency that helps landscaping companies throughout the country attract more qualified customers with professional branding, digital marketing, sales consulting, website design, and search engine optimization. The author of the The Tree of Good Fortune, Jack hosts the weekly YouTube show + podcast, The Landscaper’s Guide to Modern Sales & Marketing. Jack has been featured in Lawn and Landscape, Colorado Green, Turf, Inc., and other green industry and business publications. He regularly speaks at regional, national, and international business conferences, including green industry events like the ProGreen EXPO, Farwest Show, National Association of Landscape Professionals (NALP) events, and the TNLA’s Nursery Landscape EXPO. He lives in the foothills of Colorado with his wife and two boys, where he enjoys homeschooling, playing bluegrass mandolin, fly fishing, bow hunting, and spending time in the great outdoors.

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