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Photo by Cheri Rogowsky

An advertising supplement to NJ Jewish News March 20, 2014



Westfield Shovlin Mattress Factory Lindabury, McCormick, Estabrook & Cooper, P.C. Evalyn Dunn Gallery Downtown Westfield Corporation Spazio Nails Bovella’s Pastry Shoppe Gisele’s Lorenzo’s Family Place Dr. Adam Feret Pingry School Nagoya Japanese Restaurant Union County Torah Center Westfield Dental Associates Diane Handlin, Ph.D. Limani Seafood Grill Temple Emanu-El Bernstein’s Fashions Maggie Cooks Amuse Zound’s of Westfield Nick’s Pizza & Deli Gersch Orthodontics IVF New Jersey Fertility Center Scott’s Tiffany Natural Pharmacy The Oscar and Ella Wilf Campus for Senior Living Reproductive Medicine Associates of New Jersey Rudy’s Ristorante & Pizzeria ShopRite Wines and Spirits Bagel Chateau Westfield Sleep Center Patricia & Paul Artisans of Fine Oils and Balsamics Old City Café & Grill Darby Road Warshaw Law Firm, LLC Seng Couture Jill Horowitz Rome Congregation Beth Israel Deli King Clark Care One See-More Shackamaxon Country Club The Stiffel Outlet


Shop Westfield March 20, 2014 N JJN

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Building a better mattress


hovlin Mattress Factory? What’s that? What happened to the old Mattress Factory? That’s what we’ve been hearing from some of our customers lately. The answer is: Nothing! We’re still the same business we’ve been for the last 40 years. Why the name change, you ask? Well, we simply felt it was time to put our name out there for all to see. After all, we live in this community, and we are passionate about what we do. We’ve been committed to building a better mattress as The Mattress Factory, and now as Shovlin Mattress Factory we are even more so. Come in and see why we love what we do!

Call 908-322-4178 or visit

Helping clients successfully reach objectives A Full Service Law Firm Right in Your Backyard • Banking • Bankruptcy/Loan Restructuring • Business Counsel & Transactions • Business Planning & Succession • Commercial and Residential Real Estate • Construction Law • Corporate Law & Taxation • Divorce & Family Law • Elder Law

• Environmental Law • Executive Employment • Hospital & Healthcare Law • Labor & Employment Law • Land Use & Zoning • Litigation and Dispute Resolution • Tax Appeals • Wills, Trusts & Estates

53 Cardinal Drive | Westfield, NJ 07091 | 908.233.6800 Summit | Red Bank | New York | Philadelphia 4


or 60 years, Lindabury, McCormick, Estabrook & Cooper, P.C., has served the legal needs of individuals, businesses, and other organizations throughout New Jersey. Our focus is on the personal and the practical. We guide clients based on their unique needs and objectives, and we work with them to achieve practical solutions and results. With more than 60 attorneys, we represent clients in a wide range of matters. Our personal legal services group provides counsel for wills, trusts and estates, elder law, divorce, bankruptcy, and tax issues, such as offshore bank accounts. Our litigation attorneys provide representation for both routine and complex cases for individuals, businesses, and other entities. Our work encompasses employment law, construction, insurance defense and coverage, environmental law, land use, business disputes, and much more. The balance of our practice is to serve many businesses and other types of organizations on the range of matters they encounter as they conduct their operations. These duties include business formation and dissolution, mergers and acquisitions, financing, bankruptcy, contract negotiations and review, taxation, real estate, zoning, employment counsel, ERISA, labor negotiations, and more. In all the work that we do, our emphasis is on helping our clients take a practical path to successfully reaching their objectives.

Call 908-233-6800 or visit Shop Westfield March 20, 2014 N JJN

Limited editions at Evalyn Dunn Gallery


oig’s newest limited edition screen prints, “New York Marathon” and “Times Square” have just been released. The vibrant colors in his Times Square piece, pictured here, are truly magnificent. Unusual to most editions, Ricardo’s consist of only twenty prints. Roig, who grew up in Westfield, created an exciting series of iconic Westfield landmarks. These limited edition screen prints are exclusive to Evalyn Dunn Gallery and have been very well received. He also has a Hoboken series that can be seen at the gallery, as well. This spring, Ricardo was selected to be the featured artist at the Westfield Hadassah “Celebration of the Arts 2014” on May 4th at the Maplewood Country Club.

Ron Hedrick

Master Impressionist and Brilliant Colorist

Giverny Lane

549 South Avenue West • Westfield

Call 908-232-0412 or visit



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Trusting your hands and soles to the experts


hen you walk through the door at Spazio Nails, you are welcomed by proprietors John and Kim and led to the station where you will be obtaining services. You will notice that Spazio Nails is well-planned, with ample room between stations and functional areas. Spazio Nails is spotless. The owners and staff manage details meticulously. Each client receives their own micro-locker in which to store their personal manicure and pedicure tools and polishes. Hygiene is a top priority and state-of-the-art sterilizing equipment is used. Worries evaporate and drift away as you take your place. You know you are safe trusting your hands and your soles to the team at Spazio Nails.

zio Nails


t’s all about THE finest, freshest ingredients, the staff, and the magnificent creations at Bovella’s. Second only to the bride and groom, each wedding cake is a culinary masterpiece. Also savor cheesecakes, rum cakes, cannolis, cookies, and pastries. In 1949, Michael Bove opened the shop at its original location in Plainfield. After 25 years, Bovella’s moved to its current location in Westfield, where it has remained for the past 30 years. Bovella’s goal has always been to offer customers exactly what they want. The best way to experience Bovella’s is to stop by!

Call 908-232-0898 for Spazio Nails in Scotch Plains.

Call 908-232-4149 or visit

Spazio Nails Massage 10 minutes $10.00

axy VII

Permanent French Full Set & LCN Available

Open7 Days

Hot Stone Massage

Creative confections

Olympia Plaza • 2525 Rt. 22 East • Scotch Plains

(Across from Bow Craft)



Your Neighborhood Kosher Bakery for special Celebrations and Every Day!

Mon. - Fri. 9:30am - 7:00pm • Sat. 9 - 6 • Sunday 10 - 6 • Manicure • Tips • Pedicure • Acrylics • Wraps • Waxing • Gels •

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Kids Manicure & Pedicure

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Everything baked on premises. Old-fashioned homemade products. Cakes, cheesecakes, macaroons, cookies, and a variety of Italian and French pastries. Fresh Italian bread delivered daily.


Pink or Clear

Includes Foot Massage & Free Manicure

Full Set of Acrylics

With Coupon Only. Limit 1 Per Customer. Cannot Be Combined With Any Other Offers. Expires 6/30/14

With Coupon Only. Limit 1 Per Customer. Cannot Be Combined With Any Other Offers. Expires 6/30/14

With Coupon Only. Limit 1 Per Customer. Cannot Be Combined With Any Other Offers. Expires 6/30/14


Challah, Rugelach, Cakes, Cheesecakes, Macaroons, Cookies, and a variety of Italian and French pastries.

101 East Broad Street • Westfield, NJ 07090 908-232-4149 • Bovella’s is under the Orthodox Rabbinical Supervision of Rabbi Isaiah Hertzberg and is strictly Kosher.

Open 7 days & nights. Drop in late on Fridays & Saturdays!

Shop Westfield March 20, 2014 N JJN

A unique destination Jessica Bonder


ocated in a charming historic landmark in Warren, Gisele’s Unique Shop is truly a unique destination. New Jersey Bride just selected Gisele’s as a Business They Love in the category of Best Mother of the Bride. Customers travel from near and far for the expert service they receive at this specialty shop. Since 1996, owner Pat O’Brien and her professional staff have dressed women for the formal events in their lives. From weddings to galas to bar mitzvahs, Gisele’s Unique Shop caters to women who hope to look their very best for their special occasion. Gisele’s Unique Shop has a fascinating history that accompanies its location. Originally the Warren Firehouse building, the unusual stone structure was purchased by Gisele Gresitza and her husband Heinz when they first arrived from Germany. Gisele opened an import/export shop, which eventually evolved into a clothing store. Gisele owned the

shop for 25 years and her daughter Sabina later assisted. Current owner Pat O’Brien, who had experience in retail, partnered with Sabina in 1996 and assumed full proprietorship of Gisele’s in 2004. Word-of-mouth has spread the fine reputation of Gisele’s Unique Shop in this niche business. The clientele of Gisele’s is primarily women between the ages of 45-65+ who are preparing to dress for the special events of their lives. Gisele’s provides outstanding customer service and an impressive selection of gowns for women of all sizes. The experts at Gisele’s are sensitive to the clothing requirements of formal gowns and the individual concerns of every customer.

Call 908-647-5250 or visit

Gisele’s Unique Fashions for Unique Customers Special Occasion • Sportswear Voted Best Mother of the Bride by New Jersey Bride 231 Mountain View Rd. • Warren. NJ 07059


Tues.-Fri 10:30-5:30 PM • Saturdays 10:30-5:00 PM Closed Sundays & Mondays Gift Certificates Available


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Private dining room available at Lorenzo’s Family Place


win brothers and chefs Milton and Fernando Lorenzo have been luring customers to Lorenzo’s Family Place with the aroma of their fresh, homemade Italian entrees for almost 20 years. A private dining room that seats up to 60 people is now available. Their specialty dishes include eggplant rollatini, stuffed salmon, veal valdestano, chicken giambotta, chicken oreganato, garlic steak, and plenty of other savory entrees. A fulfilling and appetizing dinner is not all one gains from eating at Lorenzo’s; their portions (as well as prices) are so generous that one usually leaves with something to eat for the next day. When it comes to service, Lorenzo’s can’t be beat. One is truly treated like family by the accommodating and humorous waitresses who have been devoted employees for over 10 years. Lorenzo’s Family Place is an ideal restaurant to take your spouse, family, and friends for a delicious dinner and a good time!

Call 908-232-6443.

Free exam and x-rays


entist Adam Feret is concerned about your teeth. He and the members of his practice target people who dread dentists, and people who might not be able to afford quality dental work in this economy. The free exam gives people an opportunity to take Dr. Feret’s practice for a test drive. Some people are afraid of monsters under the bed. Others are afraid of flying. But many are afraid of the dentist. “We are health care providers,” said Dr. Feret, a dentist with a practice in Westfield for 37 years. “Our job is to help people. But because of bad experiences and sometimes just because of the sound of our instruments, people get scared. The old joke goes: Only take care of the teeth you want to keep. Once you get your permanent teeth, that’s it. You don’t get any more. “There are a lot of people who believe nothing is wrong with their teeth unless it hurts — a lot and for a long time,” said Alice Brown, practice manager for Dr. Feret. “They think if the pain goes away, so did the

problem. Even if the pain disappears, you need to find out what caused it.” She continues, “The mouth has sometimes been called the gateway to the rest of your body. That means problems found in the mouth could help detect bigger problems elsewhere in your body. ” Dr. Feret, who received a bachelor’s degree from Seton Hall University in South Orange and his dental degree from University of Medicine and Dentistry of New Jersey, has been practicing and living in Westfield since 1973. His goal is to make a dental visit painless and effective — so he can determine the condition of your teeth and you want to come back. “I’ve done very well in my practice and in my life,” Dr. Feret said. “I’ve tried to help people in my practice, but sometimes you need to do more. Offering some free dental services is my way of saying thank you.” What makes Dr. Feret’s practice different? “Quality is our passion,” said Alice Brown. “Our obsession is service.”

Call 908-233-9280 or visit

LORENZO’S family place restaurant te Priva om R g o Dinin vailable A Now

northern italian cusine

Fresh Market Fish Daily Steaks • Veal • Chicken • Pasta Catering Available

15% OFF

Entire Check • Maximum Savings $40 Not Valid Friday & Saturday With Coupon • Expires 5/29/14 • Not on Holidays Not in combination with any other offers. Please Tip on Pre-Discounted Amount.

117 Center Street • Garwood 908-232-6443/4

Closed Mondays • Open Tuesday - Sunday 11am - 10pm


Shop Westfield March 20, 2014 N JJN

Don’t Let Diabetes Worsen Your Dental Problems

Welcome to Pingry’s

A Big Blue Summer Awaits


ingry’s Mega-V Day Camp is the cornerstone of Pingry’s “Big Blue Summer.” Our dynamic, kid-centered program features inclusive, original games including Mega-V Ball, Alien Invasion, Mission ImpossiBall, Capture the Universe, and Animal Rescue to keep children active and engaged. We also offer daily swim instruction, an enriching blend of art, drama, and music, and weekly special guests and events. This summer, Mega-V Camp will even feature its own game room with ping-pong, foosball, air hockey, and more. Mega-V Camp runs from June 30th to August 8th on our Basking Ridge Campus for children ages three to 13. Join the excitement this summer. Big Blue Summer Academics: Each summer at Pingry, we provide a variety of academic opportunities on nearly every level. Whether your child is entering kindergarten and would like help transitioning into his or her first academic experience or is a rising senior with an eye on college, we have outstanding programs to meet their needs and interests. Our teachers specialize in providing excellent, age-appropriate instruction in a personal and encouraging environment. Big Blue Summer Sports: We are proud to offer outstanding, sport-specific camps throughout the summer at Pingry. The philosophy of Pingry Athletics is to provide a competitive athletic environment while instilling positive character traits such as responsibility, integrity, and self-discipline within a framework of sportsmanship and commitment to teamwork. Pingry has six expansive playing fields, two gyms, a 25-meter indoor pool, 12 all-weather outdoor tennis courts, and an allweather track. For more information contact Mark Facciani, director of summer and auxiliary programs, at

Get set for summer! Info on programs, schedules, discounts, and more!

Open House Dates: 3/30, 4/13, 5/4

Summe r fun! ding tion! n a t s t Ou instruc

ur O s s ’t Mi Bird n o D Early nts! u 1 o c s i D ds 4/ En

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Visit or call 908-647-5555 ext.1463. 9

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The finest quality sushi & Japanese dishes in the area


agoya Japanese Restaurant proudly serves the finest quality sushi and Japanese dishes in the area. We offer free delivery for all orders of $15 or more! Nagoya is a little hidden gem of a restaurant. Our employees make you feel comfortable while you enjoy a great sushi dinner. We have a warm, friendly environment and all you can eat sushi for $24.95. Nagoya is family owned and run. We treat our customers so well, it’s hard for them to eat sushi elsewhere!

Call 908-389-1131 or visit

Open to all


he Union County Torah Center is a Jewish educational outreach center and synagogue serving the Union County area. The Chabad-Lubavitch philosophy is our foundation and inspiration. A fundamental value of Chabad is an unconditional love and non-judgmental attitude toward all Jews, regardless of affiliation, level of knowledge, or observance. This principle is the basis of all of our work. The Torah Center’s Sunday Hebrew School is a place where children look forward to spending time. The environment is spirited and the learning is enjoyable and rewarding. Throughout the year, Jewish families from the entire region enjoy holiday parties, programs, and hands-on learning experiences such as the Shofar, Olive Oil, Matzah, and Torah Factories. Every week, we offer warm and welcoming Shabbat services, and every year we hold High Holiday services open to the public. We invite you to come and participate in our many adult education opportunities throughout the year and celebrate our Jewish tradition together with us. At the Union County Torah Center, what we try to offer most of all is warmth, friendliness, and acceptance that you will sense as soon as you walk through the door.

Call 908-789-5252, e-mail, or visit

open 7 days


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n weekly Shabbat services and special holiday services and educational programs, always open to all

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n Sunday Hebrew School with a spirited, creative learning environment No affiliation or membership required


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n a Jewish educational outreach center and synagogue serving the Union County area

n warmth, friendliness, and acceptance that you will sense as soon as you walk through the door

Union County Torah Center 509 Central Ave., Westfield, NJ

(908) 789-5252

Rabbi Levi Block

Shop Westfield March 20, 2014 N JJN

Westfield Dental Associates: Over 40 years of excellence

What is Mindfulness-Based Stress Reduction? MINDFULNESS IS A WAY OF LEARNING to relate directly to


estfield Dental Associates, located at 501 Hillcrest Avenue in Westfield, has been providing quality dental care, including family preventive care, restorative, and cosmetic dental procedures, for over 40 years. Dr. Jack Elbaum and Dr. Chantal Scott-Alpizar, along with their friendly, caring and experienced staff, welcome their many loyal patients, as well as new patients to their beautiful office located at the intersection of Euclid Avenue, North Avenue, and Hillcrest Avenue. The office is handicapped-accessible and provides ample parking for the convenience of their patients. The office is open Monday through Saturday with evening hours available as well.

Call today at 908-232-4400.

Westfield Dental Associates, PA Jack c. Elbaum, D.D.S. chantal Scott-alpizar, D.m.D. Providing the highest quality dentistry for adults & children • Gentle tooth whitening • Cosmetic dentistry • Porcelain veneers • Tooth colored fillings • Crown & bridges • Implants for crowns & secure dentures

• Non-surgical periodontal therapy • Sealants and other preventative procedures • Digital X-rays and photos • Intraoral camera • Oral cancer examination

whatever is happening in your life so that you can experience greater vitality and well-being in the present moment. Pain, whether physical or emotional, tends to force our attention to contract. Rather than thinking about what may lie ahead or events from the past, give yourself the gift of learning new skills from Jon Kabat-Zinn’s internationally esteemed Mindfulness-Based Stress Reduction (MBSR) educational program, the most highly scientifically validated program of its kind, originally introduced on Bill Moyers’ “Healing and the Mind.” MBSR offers a way of living Diane Handlin, Ph.D. more skillfully which can help you exFounder and Executive Director pand your awareness, discover choices Mindfulness-Based Stress where none were seen before and live Reduction Center of NJ your life in a more deeply satisfying way. It teaches an approach for systematically transforming stress, whether from pain, illness, or the challenges and demands of everyday life.

Call 732-549-9100 or visit Note: Dr. Handlin is the only person in NJ certified to teach MBSR by the Center for Mindfulness at Umass Medical School. MBSR is an educational program and not psychotherapy. If you suspect that you have medical or psychological issues, please pursue appropriate treatment.. NJ Lic. 3306

Mindfulness-Based Stress Reduction An Invitation to Learn Jon Kabat-Zinn's Powerful Methods for Reducing Stress and Enhancing Overall Health and Well-being If your mind isn’t clouded by unnecessary things, this is the best season of your life.

Summer 2014 program begins June 30 Temple Emanu-El, 100 James St, Edison NJ

- Wu-Men

All are welcome

Reservations are required.

On-site parking & Handicapped accessible NEW PATIENTS WELCOME visit our website Our doctors and experienced, caring staff are available Monday-Saturday with Monday & Tuesday evening hours. Emergencies seen promptly. Most insurance plans accepted.

FREE WiFi Available for the Convenience of our Patients

501 Hillcrest Avenue • Westfield 908-232-4400 11

Facilitator: Diane Handlin, Ph.D., Lic. Psychologist Dr. Handlin is the only person in NJ who is certified to teach Mindfulness-Based Stress Reduction by the Center for Mindfulness at UMass Medical School.

For more information or to reserve a place for talk or course, please visit or call: 732-549-9100 Eight-session MBSR program begins June 30, 2014 at Temple Emanu-El, 100 James St., Edison NJ 08820 Monday evenings, 7:30-9:30 pm: June 30; July 7, 14, 21, 27*; August 4, 11 * July 27: (Sunday) 12:00 to 4:00

(Please note that MBSR is an educational course and not psychotherapy. If you suspect that you have medical or psychological issues, please pursue appropriate treatment.) NJ Lic. 3306

Shop Westfield March 20, 2014 N JJN

The freshest seafood

A beloved and caring community



orn in Piraeus, Greece, owner George Vastardis brings a Limani sense of place, meaning “seaport” or “harbor” in Greek, to beautiful Westfield. In every corner of Greece, Limani is where locals go early in the morning to select the freshest catches after the city’s fishing boats return to shore. In our very own New Jersey Limani, you’ll enjoy the freshest seafood and delicious salads tossed to order. Our menu features black Angus steaks, rack of lamb, and many other mouth-watering dishes. At Limani, it’s all about the food, not to mention the soothing,

eye-catching décor. Enjoy a romantic dinner or a business luncheon, and impress your family and friends every time you visit us. Plate presentation, freshness, and friendly, professional service all combine to impress you and your guests with every visit. Bring your favorite wine (two wine stores are on the next block) and enjoy the best seafood around. If planning a party or special event, call us for a customized menu and we will help make your catered affair a huge success. Open seven days for lunch, dinner, private parties, and takeout. Reservations strongly recommended.

emple Emaun-El is a Reform congregation whose members reside throughout Union County and beyond. From its beginnings in 1950, Temple Emanu-El has sought to combine progressive Jewish ideals with a continuing respect and appreciation for the timeless traditions of Judaism. Our diverse membership comprises people of all Jewish backgrounds, interfaith families, singles, and all spiritual seekers. Our worship is joyful, participatory, and inclusive. Our Shabbat services, Friday evenings and Saturday mornings, provide a diversity of worship experiences, from Shabbat Hallelu to Zimrat Shabbat, from Simchat Shabbat to traditional egalitarian services. We have a continual commitment to the State of Israel. We have a particularly active Men’s Club and Sisterhood as well as numerous committees. We have a vibrant Early Childhood Education Program, interactive Religious School, our Ma’ayan program for students with special needs, and three age-appropriate youth groups. We include in our mission statement the welcoming of interfaith families. Our clergy are always available to meet privately with families and individuals. Temple Emanu-El is a proud affiliate of the Union for Reform Judaism.

756 East Broad St.,

Call 908-233-0052.

Proprietors: George & Gigi Vastardis

Westfield’s Newest Dining Experience Opens to Raves

15% OFF Lunch or Dinner Sunday - Thursday with this ad. Reservations can be booked on Open for lunch and dinner Off and on premise catering for special occasions and corporate affairs Call for reservations:

(908) 233-0052

Limani Seafood Grill

235 North Avenue West • Westfield, New Jersey Closed Mondays


Shop Westfield March 20, 2014 N JJN

Creating the right look


nne Weiner has some experience with creating the right look for her customers. The owner of Bernstein’s Fashions in Edison has a degree in musical theater and spent many years as a professional singer. The entire staff understands the process of creating the right look. First, we listen carefully to what our customers are saying. They may think they have no idea what they want, but the more you engage a woman, the more she tells you about herself. With that information, we then begin to create a vision that both the customer is happy with and the sales professional can fulfill. In business for more than 60 years, we have the expertise to know what fabrics and colors are not only in vogue, but what looks they can achieve -- how they drape, how they move, and how colors blend together. We have samples and swatches and offer a wide array of trunk shows and events throughout the year. We carry samples from size 2 to 16, with custom sizing available in most cases. In addition to our fabulous evening and special occasion wear, we have a large selection of sportswear, suits, daytime dresses, and fabulous accessories. Our busy lives don’t begin and end with a onetime event. Most women want to feel good about how they look every day. Even in our casual jeans and boots, it feels good to have a great sweater and belt to finish off the look. We bring you new and interesting designers that cannot be found in every department store. As the third generation owner, the one thing Anne has learned is that women want to express their individuality, and we help you do that. At Bernstein’s, we love what we do. It gives us great joy to be a part of the journey from the first visit to the very end when you see yourself and your vision realized. It is wonderful being able to be a part of such joyous times for so many years. Our customers have come to us to find things that they couldn’t find anywhere else, and we have gone that extra mile to make them happy. And don’t for get to ask about “The Final Fluff,” professional wedding dressers who make sure that everyone looks perfect on their special day. So if you want to impress or dazzle or just feel fabulous, Come to Bernstein’s Fashions, we’d love to share your special day.

Call 732-516-1112 or visit


If you’re destined for great style…Make us your destination! Eveningwear


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any one stock sportswear item. Coupon expires 05/15/14 13

Shop Westfield March 20, 2014 N JJN



Exceptional and convenient meals

ast December, partners Margaret Hodges and Jane Schoenfeld relocated Maggie Cooks to 116 Sussex Street in Westfield, expanding their successful catering business to include lunch, dinner and desserts. They have an extensive menu accommodating a wide range of tastes and budgets, specializing in exceptional meals for you and your family. Every Friday they send out an email letting you know what the menu will be for the following week. Pre-ordering on line or calling directly ensures that your order will be ready for pick up at a time convenient for you; in case of inclement weather, or children in the car, curbside delivery is always available. Both our catering and weekly menus are available online. Parking is easy and free.

Visit us on Facebook and at

A story of love

he story of Amuse’s proprietors, CJ Reycraft and Julianne Hodges, is one about love: love of good food, of all things French, and of one another. Both found their passion for food early in life. For Ms. Hodges it was a global affair, from spending time with her family’s roots in Southern France to kitchen work in Israel while on a kibbutz. Chef Reycraft knew from his first restaurant job as a line cook that he was most at home in the kitchen. Chef Reycraft and Ms. Hodges received classical training at The French Culinary Institute in New York City. They met while working at Westfield’s Chez Catherine in 2011, and have been inseparable ever since. In his time at Chez Catherine, Chef Reycraft created seasonally inspired French dishes from tasting menus to dessert, that the Star Ledger called “well-focused dishes that consistently hit a mark, each presenting a visual that matches the taste,” in addition to awarding him their “Best French” award for six consecutive years. When frequent patrons Jim and Missy Ford approached Reycraft about opening a restaurant together, he knew it was fate. Proud of their Westfield roots, they were delighted to settle into a beautiful downtown building that was a post office at the turn of the 20th century. The team behind Amuse is inspired by the beautiful simplicity of fresh local ingredients, French food and culture, seasonality, and the Westfield community. Serving lunch, dinner, and weekend brunch, Amuse is committed to supporting local growers, suppliers, and artisans to foster a strong food community in Westfield. With a menu that changes with the season, daily specials, and special wine events, there is always something new at Amuse.

Call 908-317-2640 or visit


A new French restaurant with a modern twist on classic cuisine and a comfortable environment for a great meal. We are located in Union County, New Jersey and provide personal chef services to discerning clients throughout the area. We specialize in dinners, but can accommodate a wide range of tastes and pocketbooks. Open 10 a.m. to 6:00p.m. Monday through Friday and 10 a.m. to 1 p.m. on Saturday.

MAGGIE COOKS 116 Sussex Street Westfield, New Jersey 07090 908-233-0074 visit for more information. 14

It’s the perfect place for your special celebration.

An upscale casual bistro with a focus on fine French food and impeccable service in a unique atmosphere. 39 Elm Street • Westfield 908.317.2640

Shop Westfield March 20, 2014 N JJN

Why should I have my hearing tested?


bout 20 percent of adults in the United States, 48 million, report some degree of hearing loss. At age 65, one out of three people has some degree of hearing loss. Hearing loss is a major public health issue that is the third most common physical condition after arthritis and heart disease. Depending on the cause, it can be mild or severe, temporary or permanent. Because the presence of a hearing loss is not visible, these effects may be attributed to aloofness, confusion, or personality changes. An audiological evaluation is a test that allows the audiologist to assess how sensitive each ear is to individual pitches. Word recognition testing is also an important component because it gives us information as to what treatment options may be appropriate. We will also determine if the hearing loss is sensorineural (nerve damage) or conductive (blockage). Like seeing your doctor or dentist annually, we recommend a hearing check every 12 months if you are over 65 and have risk factors for hearing loss If you or someone you care about is wondering whether they may have hearing loss, the first step is setting up an appointment with Zounds of Westfield’s Justin Lipp, Au.D., located at 1943 Rt. 22 West in Scotch Plains, NJ Au.D Lic #YA00079600, NJ HAD#25MG0012500. Please bring in this article for a free hearing evaluation!

Call 908-288-7795, email, or visit

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Shop Westfield March 20, 2014 N JJN

Voted Best Pizza and Best Italian Eatery by Scotch Plains Fanwood Patch


amily owned and operated, Nick’s Pizza & Deli offers only the finest products and uses the freshest ingredients. All food is homemade and cooked on premises daily. Nick’s is renowned for its homemade soups and meatballs along with a variety of Italian dinners. There are over 30 varieties of pizza, the Joey Mac & Cheese, the cookie dough slice, and the Grandma margarita are among favorites with the customers. Nick’s is also home of the 18 inch pizza. Nick’s deli department features Boars Head Brand offering hot and cold subs served on fresh Italian bread. Nick’s provides catering with a new extended catering menu. They also service corporate accounts. If you are short on time, you can place your order online and your food will be delivered to you at your home or office. Be sure to make use of the advanced order feature to ensure your food is delivered exactly when you want it. Order from work and have Nick’s delicious cuisine arrive at your door right after you get home.

Home of tHe New York StYle 18” Pizza!!!

Call 908-322-8800 or visit or follow them on Instagram @nickspizzaspf.


New Jersey’s top orthodontists

rs. Stanley and Scott Gersch, the father-and-son team of Gersch Orthodontics, have a 30-plus-year history of excellence treating children, teens, adults, and multiple generations of families. They provide an enjoyable orthodontic experience in a newly remodeled, modern, high-tech, caring, and comfortable environment. Believing that early diagnosis and a non-extraction philosophy are essential, they do serious work while always keeping visits light and fun with theme weeks, contests, and prize giveaways. They encourage patients and non-patients to visit them on Facebook ( and join their next contest! Whether utilizing Invisalign or Invisalign Teen (clear aligner therapy), traditional clear, metal low-friction-self-ligating braces, or behind the teeth (lingual) braces, they offer a wide range of cosmetic options and state-of-the-art treatments tailored to each patient’s unique needs — allowing patients to be treated in less time, with fewer visits, and minimal discomfort. Both doctors are Invisalign and

Invisalign-Teen ELITE Premier Providers, a distinction given to less than 1 percent of Invisalign-certified doctors. Dr. Scott Gersch, a Diplomate of the American Board of Orthodontics, is noted for his research on the impact of orthodontics on a child’s psychological well-being. Dr. Stanley Gersch is past president of the NJ Association of Orthodontists, a nationally recognized Invisalign expert, and director of NYU’s Invisalign program. Both have hospital privileges and teach, sharing their knowledge with dental students and residents. Both repeatedly named “Top Orthodontists” in New Jersey Monthly by their dental colleagues and “Favorite Kids’ Docs” in New Jersey Family by parents in the community, Drs. Stanley and Scott Gersch are committed to creating beautiful smiles in a fun and energetic atmosphere. With locations in Westfield and Linden and the recent addition of a third location in Cranford, scheduling is flexible, offering early morning, evening, and weekend hours. They provide convenient payment plans and accept most insurance.

Call (908) 233-8668 for Westfield, Linden, or Cranford locations, contact or visit


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Voted Top Orthodontists by NJ Monthly & Top Kids’ Docs by NJ Family

547 East Broad St. - Westfield 401 North Wood Ave. - Linden 118 North Ave West - Cranford

Shop Westfield March 20, 2014 N JJN

The Clear Alternative to Braces

The Clear Alternative to Braces

IVF New Jersey emphasizes personal care in a warm and supportive environment


t IVF New Jersey, an integral part of the practice philosophy is to make sure that every patient’s experience is as stress-free and pleasant as possible. It’s “treatment for the whole person,” and relies on the philosophy that the supported patient has more successful outcomes in fertility treatment. It’s not as common a philosophy as you might think. IVF New Jersey patients enjoy uniquely personal care. Physicians at the practice, for instance, communicate personally and directly with their patients by phone and email. Every IVF, egg recipient and gestational patient receives a dedicated nurse throughout the term of treatment. IVF New Jersey also boasts extensive on-site support services like acupuncture, psychological services, and peer support groups. Patients benefit from the relationships they establish during their time at the practice. Those relationships make it easier for patients to feel supported through a process that can prove to be highly stressful. Add to that IVF New Jersey’s excellent success rates which are among the highest in the country and you’ve found a fertility practice that’s truly dedicated to helping patients achieve their goals. IVF New Jersey’s tag line is “There really is a difference.” They invite you to experience that difference for yourself. If you’re looking for fertility services in New Jersey, give them a call or visit them online.

Call 1800-IVFNJ-44 or visit

One of NJ’s oldest quality family shoe stores


cott’s Shoes carries a diverse selection of footwear for both men and women. They also carry many styles in women’s handbags. A family-owned business in downtown Westfield for over 60 years, Scott’s prides itself on fashionable footwear and old-style customer service. Scott’s features the following wom-

en’s brands: Stuart Weitzman, Donald Pliner, Thierry Rabotin, Arche, Cole Haan, Mephisto, Aquatalia, and Naot. Men are offered the following brands: Cole Haan, Ecco, Mephisto, Neil M, and Frye. Voted one of New Jersey’s premier Women’s Shoe Stores for 2009 by NJ Monthly.

“Making little miracles come true”

SINCE 1990

“Making little miracles come true”

Call 908-233-5678.

Because personal care is the Best care

SINCE 1990

The choice is IVF New Jersey: • Superior success rates, among the highest in the country • Physicians communicate personally with patients • Relationships matter. You’ll be more than a statistic • Personalized nursing care. One dedicated nurse throughout treatment • Holistic approach: on-site support and services

IVF New Jersey

There really is a difference.

109 Quimby St., Westfield (908) 233-5678 Open Daily till 5:00 Thurs. eve till 7:00

800-IVFNJ-44 somerset . Freehold . hamIltoN . short hIlls . New york CIty


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Many more styles available

Friendly, caring service at family-owned pharmacy


iffany Natural Pharmacy is a full-service, family-owned and operated pharmacy serving the residents of the Westfield, Scotch Plains/Fanwood, and Cranford areas for over 55 years. We provide a mix of services ranging from traditional prescriptions, proactive approaches to health such as vitamins, herbals and homeopathic supplements and a wellness component highlighted by our prescription compounding specialty. We also carry a full line of durable medical equipment such as walkers, wheelchairs and bathroom aids as well as orthopedic supplies to support some of those nagging injuries. For your convenience, we accept most insurance plans including Medicare, Medicaid, P.A.A.D., and Workman’s Compensation. With allergy season around the corner, Tiffany Natural Pharmacy has everything you need to stay well. Come in and look through our diverse array of supplements to help ward off the sneezing and itchy and watery eyes that are commonplace this time of year. We offer a great selection of herbal and homeopathic products from companies such as Country Life, Solgar, Barleans, Boiron, and many more. Pharmacists Brian Pinto, Derek Lorenzo and Maria

Canestraro are committed to making Tiffany Natural Pharmacy a pleasant place to visit. Our pharmacists are all certified to provide immunizations such as flu, shingles, hepatitis and many more. Can’t make it in to your doctor’s office, we’ll be more than happen to accommodate your schedule. Don’t hesitate to ask any of our staff any health questions you may have. They’ll be happy to help. We even offer compounding services for your pets, specializing in fludrocortisones for the treatment of Addison’s Disease in dogs. Whatever your requirements, Brian or any of our helpful and courteous staff will provide you with prompt, friendly service, and are always happy to answer any questions you may have. For your convenience, Tiffany Natural Phar-

macy will happily deliver your prescriptions right to your door. If you are having a prescription delivered, we will be glad to include anything else you need, such as overthe-counter products, health and beauty aides, medical equipment, and more.

Call 908-233-2200 or visit

“Your Prescription to Better Health” Specializing in non-sterile pediatric compounding for the following: • Autism Spectrum Disorder (methylcobalamin, detox therapy, nutritional support, naltrexone) • Gastroenterology (budesonide, domperidone, oral PPI suspensions) • Antiviral/Anti-bacterial/Anti-fungal • Pediatric Cardiology • Dermatological (Eczema/Psoriasis) • Post-transplant Care (oral tacrolimus suspension, valganciclovir suspension) • Hospice Care and much more!

Brian Pinto R. Ph. Owner and Pharmacist in Charge

908-233-2200 Fax 908-233-3975 | 1115 South Ave. W. | Westfield, NJ 07090 Monday-Friday 8:30am-9:30pm

Saturday 8:30am-6pm | Sunday 9am-4pm All Major Holidays: 9:00am -2:00pm

WE SPECIALIZE IN AND CARRY: • Vitamins (including Country Life, Solgar, and Phyto Pharmica) • Full line of durable medical equipment (wheelchairs, walkers, canes, etc.) • Diverse Card and Gift area • Full Prescription Service (Specializing in Fertility and Compounding)

Our problem solving compounding pharmacist can provide unique solutions to meet the specific needs of your little ones: • Novel Dosage Forms: transdermal gels; suppositories; rapid dissolving tablets; control-release capsules; preservative-free creams, gels, and ointments; effervescent powder preparations; medicated lollipops; flavored lozenges; topical sprays • Flavoring for all medications • Custom medications for allergen-free, dye-free, vegetarian-friendly preparations

We provide competitive shipping prices for Priority/First Class Shipping! AJS5852002.02 12/10


Shop Westfield March 20, 2014 N JJN

The Stein Hospice advantage


or some people, there comes a time when the need to make end-oflife choices becomes an important focus. Choosing hospice care has become a more common option toward the end of a terminal illness. But what should we look for when making that choice? This is where Stein Hospice comes in. When you choose Stein Hospice, you choose a dedicated team of expert, compassionate nurses, aides, social workers, and chaplains who bring comforting support right to your bedside. By choosing Stein Hospice, you become a part of “The Stein Hospice Advantage.” Our program of care provides you with an immediate response to your request for help. Our nurses are available 24 hours a day, including weekends and holidays, to admit a patient or to care for a patient on our service. Whether in your home or in a hospital, nursing, or assisted-living facility, our staff is ready to assist you. We understand how difficult this passage is and will provide understanding and assistance for the difficult journey that lies ahead. Stein Hospice has a nurse-to-patient ratio of one nurse to every 10 patients, much lower than the national average. Your nurse will take the time to listen and get to know you and will put the needs, wishes, and preferences of your loved one and family into the forefront of your plan of care. We understand that no single care approach fits all needs. As the only nonprofit Jewish hospice in central New Jersey, we acknowledge that the observance level of each patient and family will define how we address medical decisions, patient needs, and wishes at the end of life. For those who need it, our rabbi/ chaplain works closely with the patient/family to ensure that halachic and ethical questions that come up are resolved to the standard of all involved. “The Stein Hospice Advantage” does not stop here. To ensure that our care goes above and beyond the basic hospice care of keeping the patient comfortable and the family emotionally supported, we offer complementary therapies such as massage, harp, pet, and yoga for patients and family members. We are a Jewish hospice; we understand the healing powers of chicken soup. With that, we have created “The Chicken Soup Project,” a community volunteer effort that ensures our patients and their families receive homemade chicken soup to help warm their souls during this difficult time. Other volunteers deliver many kinds of nonmedical support to the patient and family to help wrap them in the loving comfort of our “Stein Hospice Advantage.” Stein Hospice prides itself on the bereavement support we provide for families of our patients. As long as the family needs support, we are available. Our beautiful annual memorial service serves as a testament to loved ones lost during the year. This event allows our staff and families to be together while remembering the wonderful individuals whose memories are now a blessing and whose last journey we had the honor to share with both the patient and their family. “The Stein Hospice Advantage,” simply the best in end-of-life care and choices. Call us when end-of-life decisions need to be made; you will be glad you did.

Contact us at 732-227-1212 or


Your Jewish Senior Community of Choice Somerset, New Jersey • (800) 574-5760 • The MarTin and ediTh STein aSSiSTed Living reSidence Jewish traditions, Culture, and Kosher Fine Dining Beautiful spacious apartments and gardens, Daily Support to match personal needs, Activities, housekeeping, and transportation, Nurses on premises, Jaffa Gate Memory Care Neighborhood For more information (732) 568-1155 or The MarTin and ediTh STein hoSpice Jewish Hospice Care – Accredited by the National Institute for Jewish Hospice Excellent Nurse to Patient Ratio, Home Health Aide Support for Family, Complimentary Chicken Soup, Yoga, Harp and Massage Therapies. For more information 732-227-1212 or The Lena and david T. WiLenTz Senior reSidence For seniors with limited income over the age of 62 HUD subsidized spacious senior apartments, Glatt Kosher meal service available served in our main dining room, social worker on staff For more information (732) 873-3888 or The FoundaTion aT The WiLF caMpuS Through fundraising efforts and support of our contributors, The Foundation provides funding to support valuable senior living programs and services that benefit the Wilf Campus and seniors throughout our community. Tribute Card and Matching Gift Program available For more information (732) 873-5948 or regency JeWiSh nurSing hoMe and rehabiLiTaTion Sub-Acute Rehabilitation and long term care For more information 732-873-2000 or neW WiLF caMpuS ServiceS are coMing To your coMMuniTy Soon! WilF at Home…Is an exciting new program created to meet the unmet eldercare needs of area Jewish adults who are living independently. Wilf at Home will work to deliver the services of the Wilf Campus and the community to older adults who are still living in their own homes with a range of services designed to enhance safety and quality of life. WilF traNSport…Our community program that will provide assisted door-to-door transportation for senior adults. For more information or to join the mailing list email us at viSiT uS in Monroe ToWnShip We are currently able to meet you in Monroe Township at the Jewish Family and Vocational Service Office, 52 Concordia Shopping Center. Educational programs are planned twice per month. To find out more, call (609) 480-3474 or email

Shop Westfield March 20, 2014 N JJN

Global leaders in reproductive medicine right here in New Jersey


ith IVF delivery rates above 60 ticing across their network of seven New percent (, the experts at Jersey offices. Reproductive Medicine AssoAs the most advanced form of ciates of New Jersey are leading the way Preimplantation genetic diagnosis, by using some of the most advanced treatSelectCCS improves the embryo selecment options including extended embryo tion process by accurately determining culture, trophectoderm biopsy, comprewhich embryos are euploid (normal hensive chromosome screening, single number of chromosomes) or aneuploid embryo transfer, and endometrial syn(imbalance of chromosomes). By only chrony. These are just some of the techtransferring those embryos determined niques that RMANJ is using to redefine to be euploid, patients can make better success for hopeful parents from New Jersey and around the world. decisions about their care and improve “In the 80’s when IVF was first their chances of success with IVF. “We’re used commonly in the US, success consistently generating 60 percent delivery rates were much lower and the incirates with one embryo which is great for dence of multiple deliveries were mom and baby as well as for healthcare promuch higher. But now, thanks to advanced viders and insurance companies,” added Dr. technologies like SelectCCS, we’re able to offer Shastri. patients delivery rates around 60 percent but with offer patients uncompromised results and with Reproductive Medicine Associates of New one embryo transferred — not two or more which fewer potential complications” offered Dr. Shefali Jersey — Basking Ridge, Eatontown, Englewood, is still pretty common in other programs. We can Shastri, one of RMANJ’s 14 expert physicians prac- Morristown, Somerset, Summit, West Orange

Call 973-656-2089 or visit







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Rudy’s Italian Restaurant Celebrates 10-Year Anniversary at Garwood Mall


udy’s Italian Restaurant & Pizzeria of Garwood is celebrating its 10 year anniversary this month. “We are very proud to have the opportunity to serve the people of Garwood, Cranford, Westfield and all of Union County,” owner Rick Osso noted. “While the past 10 years have included many challenges, we’ve never compromised our approach to the business — serving fresh, delicious Italian food made to order, offering friendly, attentive service, and treating each customer as part of our family. Thanks to our customers, we’ve been able to grow our business each year.” Co-owner Chef Dario Fernandez adds, “Even with the changes in the economy and the increased cost of ingredients, we have not changed a single recipe or the quality of ingredients we use. Consistency is key in the restaurant business and our kitchen staff has been making the same great penne vodka, chicken Francese, and potato crusted salmon, for the past ten years.” Rudy’s is offering the following promotions: $8 Large Cheese Pizza on Mondays (Take-out only), an $8 Martini of the Day and monthly e-coupons by signing up for the Rudy’s mailing list on the website. These promotions are not combinable with any other discounts or promotions and not valid on holidays. Specials, contests, and promotions are featured on Facebook. New offerings include items include an expanded gluten-free menu, as well as new wines, and catering items. Signature dishes include Chef Dario’s Sunday Sauce over Rigatoni and the Francese Trio. “We are so grateful for the support we’ve received over the past decade and we want our customers to know that we’ll continue to serve them the great Italian food that they have come to expect — dine in, take out and trays to go,” Osso added.

Visit online at, RudysGarwood, call 908-789-3061 or come to Garwood Mall, 300 South Avenue, Garwood, NJ 07027

Shop Westfield March 20, 2014 N JJN

OUR COMPREHENSIVE CARE AND ONE-OF-A-KIND FERTILITY BREAKTHROUGHS HAVE HELPED PATIENTS JUST LIKE YOU. UNMATCHED SUCCESS 65% IVF delivery rate in women under 35*; among the highest in the U.S.; high success rates may help many patients spend less time in care

SELECTCCS Safe, well-validated genetic screening process; improves chance for IVF success; reduces chance of failure and risk of miscarriage

PATIENT-CENTERED CARE Most insurance plans accepted; offering the most locations in NJ; convenient early morning monitoring; team-based care approach

*Source: 2012 SART Report; Thawed Embryos From Non Donor Oocytes, n=486. Note: A comparison of clinic success rates may not be meaningful because patient medical characteristics, treatment approaches and entrance criteria for ART may vary from clinic to clinic.

Basking Ridge | Eatontown | Englewood | Morristown | Somerset | Summit | West Orange



The Story of Sunrise Cellars

hopRite Wines & Spirits has been serving the Westfield community since 2006. Our friendly staff offers knowledgeable service and a great selection of fine wines at affordable prices. Our customers have come to expect that extra plus from our store. At the opening our Westfield store, we proudly introduced our new wine department, Sunrise Cellars. A great wine collection must be selected and handled with special care, and that’s what Sunrise cellars is all about. With a variety second to none in the Westfield area, Sunrise Cellars assures you the finest wines at a ShopRite price. Our wine managers are constantly evaluating new wines for our shelves, from everyday wines to those rare and hard to find specialties. Our temperature controlled wine room ensures the product integrity of every bottle that needs special handling. Our knowledgeable wine staff is always available to offer wine selections to compliment your menu choices — from everyday dinners to special celebrations. Sunrise Cellars — everything you’ve come to expect from ShopRite, plus! Please come and enjoy our Sunrise Cellars wine department at ShopRite Wines & Spirits of Westfield, and stop in and visit us at ShopRite Wines and Spirits of Caldwell and our newest location, inside the ShopRite Supermarket of Parsippany as well. We look forward to seeing you.

Call 908-232-8700 or visit ShopRite Liquors of Westfield at 333 South Ave. East, Westfield.

Voted One of the Best Bagels by NJ Monthly and Best Caterer by Westfield Patch readers


Best Caterer by Westfield Patch


Best Bagel NJ Savvy & NJ Monthly

Mon-Thurs only excluding holidays


Fax 908-232-4770 Open 7 Days for Breakfast & Lunch • Always plenty of FrEE pArking viSit uS on thE wEb

he Bagel Chateau offers an extensive breakfast and lunch menu that surely has pleasers for everyone! Try one of their lunchtime bestsellers, a half-pound Angus burger on a delicious hard roll, or have an omelet for breakfast accompanied by wheat, rye, or white bread or your choice of bagel. Their menus feature savory dishes that are prepared just the way you like them: thick egg-bread French toast, pancakes, omelets cooked to order, half-pound Angus burgers, first-cut meats featuring Boars Head brand cold cuts on made-to-order subs or sandwiches. Bagel Chateau’s catering is unsurpassed and perfect for every occasion, including bar/ bat mitzva celebrations, kiddushes, meetings, events, confirmations, and anything in between.

All bagels are made fresh daily on premises. Serving the freshest, appetizing, gourmet cream cheese, soups, homemade salads, muffins, crumb cakes & much more!

Call 908-232-1921 or visit




We’re Not Just Bagels... We Serve A Full Breakfast & Lunch

One Dozen Bagels

The place To go is

Mr. Bagel Says...

Bagel Chateau


Restaurant • Deli • Catering

223 South Ave. East

Westfield • 908-232-1921


Shop Westfield March 20, 2014 N JJN

Fine Wines & Spirits Marketplace 333 South Avenue East Westfield, New Jersey Phone: (908) 232-8700


Sunrise Cellars The Wine Department at ShopRite Liquors of Westfield

Offering Custom Gift Baskets. Visit our Temperature Controlled Wine Room.

Committed to comfort


estfield Sleep Center has been family-owned and -operated along with Mattress Cowboy in East Brunswick for over 37 years. We have families who are second-generation customers; they know we will give them the best in value and excellent service that their parents received. We are committed to finding the correct comfort level for each customer, which is the secret to a successful night’s sleep. We deal exclusively with Sealy Posturepedic and Stearns and Foster, with whom we’ve had a direct and close relationship for close to 40 years. In addition to offering fine bedding, we offer a beautiful array of bedroom furniture. Each piece has its own distinctive look, feel, color, and texture. With dozens of styles to choose, we are sure you can find a beautiful set to fit your style, comfort, and budget. Customized service, quality brands, and the best in value are our cornerstones. Please stop by and visit our newest location in Westfield.

Call 908-232-8060 or visit

Patricia & Paul Artisans of Fine Oils and Balsamics 20 Elm St • Westfield, New Jersey

908.232.EVOO (3866)

f ference i D e h Taste and See T 20+ Extra Virgin Olive Oils Infused & Fused EVOO U 20+ Balsamic Vinegars Specialty Imported Foods Gourmet Sea Salts Artisan Chocolates Harney & Sons Fine Teas Bath and Body Products Bottle return program Spanish Pottery Cook Books Hostess and Corporate Gifts Gift Baskets and Wedding Favors KOSHER


Spring is in the air at Patricia & Paul


atricia & Paul Artisans of Fine Oils and Balsamics is looking forward to a beautiful and busy spring season. The season kicks off with Girls Night Out, April 24th. Last year’s event saw over 2,400 woman visiting Downtown Westfield. We will have samplings of our delicious, nutritious, and kosher Extra Virgin Olive Oil and Balsamics as well as new products including French mustards, marinated vegetables and spicy jams. Please drop by and enter our random drawing raffle of a $100 value gift basket and receive 15% off your order. This year’s Spring Fling will be held May 4th in Downtown Westfield. Patricia & Paul will offer our customers 15% off their entire order all day. We have beautiful gift baskets ready for Mother’s Day, May 11th. To ensure that you will be her favorite this year, place your order early so that we may create the perfect gift. Patricia & Paul will be first time participants at this year’s the ‘burb your neighborhood fair and the CANswer project, Saturday May 17th at St. Theresa’s parking lot in Kenilworth. Patricia & Paul will donate 10% of our sales to The CANswer project which raises money for cancer prevention research. Patricia & Paul will host evening tastings with guests including Newcomers of Scotch Plains, Newcomers of Westfield, and the Sisterhood of Temple Beth-El Mekor Chayim. Give us a call to set up a tasting for your group. We hope that you are able to stop in and say hello. We are now busy planning for an equally exciting summer including participating in local farmers markets.

Visit 20 Elm St. or

Shop Westfield March 20, 2014 N JJN

Kids Are Special ... Make Their Rooms Special Too!

Spring Savings

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125 Elm StrEEt • WEStfiEld • 908.232.8060

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Old City Cafe



Authentic Middle Eastern Cuisine


B.Y.O.B. 20 NORTH UNION AVENUE • CRANFORD, NJ 07016 HOURS: Sunday - Thursday: 11:30AM-9:00PM

Friday & Saturday: 11:30 AM-9:30PM

(908) 276-2701

Old City Cafe & Grill

Old City Café sponsors Soul Fighters


ld City Café and Grill proudly sponsors Soul Fighters — Brazilian Jiu-Jitsu, Gi and No Gi, Muay Thai, MMA and Conditioning for all children, including children with special needs. The programs help participants improve discipline, respect, and behavior both at home and at school and is taught by Professor Carlos Bronco. Registration is open now so please call 908-487-5238 or come in to 47 Alden Street, Cranford, NJ. Old City Café and Grill is located in the heart of downtown Cranford, offering a variety of traditional Middle Eastern and Mediterranean fare in a comfortable and relaxed atmosphere.

Visit or call 908-276-2701.


Darby Road

arby Road is an Irish American Pub nestled in the downtown section of Scotch Plains. “Darby” opened its doors in the fall of 2012 with great success; due in part to the enthusiastic support from the local community. The space boasts handsome furnishings, rich mahogany woodwork and most importantly a casual relaxed setting. It’s a great meeting place for friends and family to enjoy great food and drinks. Chef Mike Kobliska has blended together classic Irish fare to go along with traditional American comfort food to create a truly unique dining experience. While you will always find the classic items on the menu, it is ever changing with new and innovative seasonal items. Darby Road takes pride in using the freshest ingredients to create delicious food for our guests to enjoy daily. No meal is complete without dessert! Our pastry chef Donna Miller creates vintage desserts that are baked daily with love and care. The pub has a rotating draft selection that boasts sixteen draft beers and over sixty varieties of bottled beer to go along with a great selection of wines and spirits. With all of these choices what better to do than pass the time watching your favorite team on one of our seven flatscreen TV’s lined up across our welcoming bar. You can catch every televised soccer match, as well as all of the major American sporting events. The owners John Brandli, Michael Brennan & Joe Mortarulo look forward to being a part of the community and serving the Garden State for years come. Slàinte!

Call 908-288-7667 or visit


Shop Westfield March 20, 2014 N JJN

D Protecting the rights of children


arshaw Law Firm, LLC, a client-centered firm, is dedicated to protecting the rights of children with learning disabilities, learning differences, allergies, medical conditions, special needs, and those children discriminated against at school, and to assisting families in crisis through collaborative divorce. Warshaw Law Firm, LLC also handles anti-bullying matters, mediation, and litigation matters. Warshaw Law Firm, LLC is now located in Warren, New Jersey, representing clients throughout New Jersey.

Call 973-433-2121 or visit

A luxurious look from Seng

espite having lost her parents and six of her brothers at the age of eight in the Cambodian genocide and facing many tribulations and considerable hardships during her early years in her homeland, Seng never lost sight of her goal — to become a successful designer. She mastered her craft at the age of 15 from her aunt as a couture designer. Seng’s exceptional artistry stood out among her peers so much that she decided to open her own shop in 2009 with the launch of her personal line. The line has been a successful hit. Our customers love her line. Not only are the styles flattering, but they also fit comfortably and create a luxurious look. When it comes to women looking their best, they call on Seng’s talent and trust her ability. Seng’s respect and deference to the client makes her salon experience extraordinary. Customer service is of the utmost importance and every client is treated as the unique individual that they are. Choosing just the right outfit for that extra special event should be pleasant, relaxed, and enjoyed in a trusting atmosphere. Seng and her staff emphasize the importance of beauty, tailoring, luxury, and how a woman feels in their selection. Driven by excellence, she displays her artistic flair when she designs for any size, shape or style, embracing the woman and the special occasion in which she is celebrating. We look forward to welcoming you to our friendly and hassle-free environment where our experienced associates will be happy to make your special event even more memorable.

Call 908-322-8700 or visit


Special Education Law - Representing children with learning disabilities, allergies, medical conditions, and special needs, as well as victims of and students accused of Bullying; Discrimination; Collaborative Divorce; Mediation

Gowns by Illiana

15% OFF

Julie M. W. Warshaw, Esq. 266 King George Road, Suite C2 • Warren, NJ 07059 (973) 433-2121 • Fax (973) 439-1047

• No Over-Size Charge • Free Custom Modification • Illiana Collection ONLY Complimentary alteration on Illiana Collection ONLY

226 South Avenue • Fanwood, NJ 07023

Expires 4/30/14


(Across from Fanwood Train Station)

Hours: Monday-Saturday 10-6 • Thursday 10-8 • Sunday 12-5

Our 2nd store is now open at 218B South Avenue • Fanwood, NJ 07023


Shop Westfield March 20, 2014 N JJN

Looking for Your Dream Home Experience the welcoming world of Westfield/Scotch Plains, NJ where you feel the immediate connection to a community that offers excellent schools, wonderful community centers, town recreational activities and strong faith-based organizations. A place where you always see a familiar face and offers numerous opportunities to meet new people, fantastic local shopping, many parks, excellent restaurants and easy access to NYC by train or bus. Finding a dream home that is also a sound investment is an important undertaking - one requiring the skill, knowledge and tenacity of a dedicated real estate professional who understands your needs. Named 2013 Five Star Real Estate Agent for overall customer satisfaction by NJ Monthly Magazine Awards and Designations: President's Elite Award 2012, International Presidents Circle Award 2006-2009, 2011 Diamond Society 2010 NJAR Circle of Excellence Bronze Level 2006-2011, 2013 NJAR Circle of Excellence Gold Level 2012

When you need the help of a proven professional, call me!

JILL HOROWITZ ROME Cell: (908) 868-2460 Direct: (908) 301-2898 Office: (908) 233-5555 Westfield East Office: 209 Central Ave, Westfield, NJ 07090

Warm and welcoming


ongregation Beth Israel is a vibrant, traditional, yet egalitarian Conservative synagogue under the leadership of Rabbi George Nudell and Cantor Matthew Axelrod. Conveniently located in Scotch Plains, only a few blocks from the Jewish Community Center of Central New Jersey, Congregation Beth Israel offers easy access for local families to manage their spiritual, educational, recreational, and cultural lives, while maintaining strong Jewish values. CBI offers Shabbat services Friday night and Saturday morning, as well as festival, weekday, and Sunday minyans. Special services for young children are also conducted during Shabbat and High Holy Days. CBI offers an award-winning, innovative religious school with classes from preschool through high school, as well as special needs programs. Our school meets two days a week, and synagogue membership is not required for families with children in preschool-second grade. CBI’s religious school was one of the first three congregations in North America to be designated as a Framework for Excellence School by United Synagogue of Conservative Judaism, and has been nationally recognized by the USCJ for providing the Highest Quality Jewish Education. CBI has also received the Solomon Schechter Gold Award for Excellence in Family Education and the Silver Award for an Exemplary Special Education Program.

Call 908-889-1830 or visit

©2014 Coldwell Banker Real Estate LLC. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Owned and Operated by NRT LLC.

When it comes to your home, there is no place like “ROME”

U Co nd nt er ra ct

r de ct Un tra n Co

Both homes accepted offers the first few days on the market. 11 Fieldcrest Lane, Scotch Plains - Stunning 4 bedrm 2.1 bth, Split. An ideal loc. Southside of Scotch Plains, highly desirable neighborhood of Maple Hill/ Brookside Park. New renovations designed w/ the finest materials & craftsmanship are found thruout the house & include a beautiful EIK w/ granite counters, stainless steel appliances & wine fridge, newly renovated bths w/ floor to ceiling Italian tile, high end European shower features, clear glass doors, mosaic tile detail & more. 1st flr boasts a spacious living rm w/ crown molding, lg bay window that overlooks the expansive backyard, a formal dining rm w/ shadowbox trim, crown molding & access to the deck. Addit. features include Hardwood flrs 1st & 2nd fl, Mast bedrm w/ luxury bath, spacious closets, office, mudroom & fabulous finished basement w/ built in surround sound. Offered at $625,000

Jill Horowitz Rome Sales Associate International President’s Elite NJAR Circle of Excellence

3 Wheatly Court, Scotch Plains - ONE FLOOR LIVING at its best. This meticulously maintained 3 bedroom, 2.1 bath ranch is located in a highly desirable south side neighborhood on a quiet cul de sac. Set on 1.4 acres of peaceful park like property w/in ground sprinkler . Enjoy a quality lifestyle sitting on the lg. deck w/built in seating. Appreciate the ideal flow, spacious rooms & window drenched walls that highlight outdoor views yr round. Features: bright kit w/ bay window, new wood flrs & stainless app, lg yet cozy livingrm w/recessed lighting, bay window & stone FP w/gas insert. Blonde oakwood fl thruout. Family rm w/sliders to deck. 2 renovated spa like bathrms w/ granite & tile. Skylight in mstbth provides natural light. 2 car garage w/ electric door opener, full Basemnt w/ finished rm & easy access w/ bilco doors completes this lovely home. Offered at $599,000

Cell: 908-868-2460 • Westfield Office • 209 Central Avenue 908-233-5555

© 2012 Coldwell Banker Real Estate LLC. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Owned and Operated by NRT LLC.


Shop Westfield March 20, 2014 N JJN

Family-friendly, kosher deli since 1985

isit v e s Plea newly our vated reno room! g dinin


Mouth-wa tering

eli King of Clark is Union county’s premier kosher deli and restaurant. Serving the community for over 25 years, their menu features only the best quality kosher delicatessen foods, including homemade soups, chopped liver, knishes, salads, and much more. Their own pickled corned beef, fresh briskets, turkeys, and Empire chickens are cooked daily, and all baking is done on site. They carry a full line of smoked fish, and also specialize in full-service catering from small gatherings at your home or office, to fully staffed catered events. Delivery is available for lunch or dinner, corporate events, shiva meals, b’nei mitzva parties, brit mila, baby naming, or any other occasions. Any of their selections can also be shipped nationwide. Whether it’s lunch or dinner with the family, Shabbat dinner for out-of-town guests before Friday night services, or just your tongue hanging out for a mouthwatering pastrami on rye, they can accommodate you with fast, friendly service in their 100+seat dining room; reservations are welcome. Inquire about a family style menu for groups of 20 or more. They pride themselves on quality, service, and presentation so stop by; you won’t be disappointed. Deli King of Clark is under the kosher supervision of Rabbi Isaiah Hertzberg.

Call 732-574-2040 or visit

doesn’t d o it


Deli Platters & Catering for Any Occasion Sloppy Joes Ô Deli Ô Smoked Fish

Wraps & Sandwiches Ô Carved Turkeys

Something for Everyone…

Our premier Kosher deli and restaurant has been making the best quality delicatessen specialties for over 25 years. We serve homemade soups, chopped liver, knishes, salads, and a full line of smoked fish. Let us cater your next event— any size is fine by us.

• Vibrant, Traditional, Egalitarian Conservative Synagogue • Featuring an Innovative “Framework for Excellence” certified Religious School, classes for children 3 years old through 12th grade • Active Kadima & USY Groups • Active Sisterhood, Men’s Club, Adult Ed, Social Action & Israel Support Committee Groups Rabbi George Nudell Davida Berkowitz, Executive Director

Cantor Matthew Axelrod Elly Bauman, Education Director

18 Shalom Way r Scotch Plains r New Jersey 07076 (908) 889-1830 r 29

30 Clarkton Drive t Clark (Located in Clarkton Shopping Center) 732-574-2040 t

Shop Westfield March 20, 2014 N JJN

Care One — one caring family


are One of East Brunswick and at The Highlands are lovely, skilled nursing centers which boast a gracious environment designed to ensure both comfort and dignity. Care One believes that wellness is the result of superior clinical care and unsurpassed attention to service. We are committed to personalized care delivery, supported through a variety of unique programs. We offer leading-edge clinical programs tailored to individual needs in addition to our acclaimed fine dining, and contemporary recreational activities and amenities. We also offer seven-day rehabilitation and kosher cuisine. Post-Acute Specialty Services: Care One offers specialized programs for residents recovering from a variety of illnesses and diagnoses. Our highly acclaimed physician-driven programs are designed to attend to the individual needs of each resident, ensuring maximum recovery potential. Long-Term Living: Making a nursing home decision can be difficult. That’s why we have designed Care One and our services to go above and beyond those found in standard long-term care facilities. Our beautiful surroundings; nurturing, home-like environment; and gracious amenities and services make Care One the clear choice in long-term living. Admissions: Care One accepts most managed care, private pay, and state-funded programs.

Call Care One at East Brunswick at 732-967-0100, Care One at The Highlands at 908-754-7100, or visit

Superior service and pricing


e are the second generation of a family business that started in 1959. Our 5,500-square-foot showroom represents 57 major manufacturers with over 700 items on display. We are known for superior service at the lowest prices. We are part of the ADC co-op which is 150 stores throughout NY, NJ, and PA with $300 million worth of buying power. This is the reason we can sell at lower prices than all the chain and big box stores and still have superior service. We have a professionally trained crew to install dishwashers, gas appliances, and built-in appliances. We carry all name brands such as Kitchen Aid, Whirlpool, Sub-Zero, Viking, Thermador, Bosch, General Electric, Maytag, Frigidaire, and Electrolux, among many others. Come and see us for our knowledgeable salesmen, great selection and the lowest pricing.

Call 732-548-9191 or visit


Shop Westfield March 20, 2014 N JJN


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Programs for Our Jewish Residents and Families CareOne is committed to satisfying the cultural and religious needs of the residents and families that we serve. For our Jewish customers, we are pleased to offer an array of programs to enhance each resident’s stay with us.

These programs include: • Celebration of all Jewish holidays with traditional foods • Accommodation for resident’s preferences in Jewish programs and activities • Kosher meals available upon request at no additional charge • Full calendar of Jewish services and programs CareOne, a Jewish family-owned and operated facility, provides a greater sensitivity to the needs of the Jewish customers we serve. We strive to meet the needs of all our residents and guarantee your stay with us.

599 Cranbury Road East Brunswick, NJ 08816 732-967-0100

1350 Inman Avenue Edison, NJ 08820 908-754-7100

Visit our Web site at and take a virtual tour of our centers. 536721JN_March2014

Do You Have Knee Pain from Osteoarthritis? You may be eligible to receive two months of Do You Have therapy Knee Pain Osteoarthritis? massage at nofrom cost to you.

mayconfi bermed eligible to receive months If youYou suffer from osteoarthritis of the knee, two you may qualify forof participation in a clinical research study exploring the effects of massage therapy massage therapy at no cost to you. The study is being conducted by Rutgers School of Health Related Professions in conjunction with Atlantic Health System – Atlantic Health Integrative Medicine Morristown, NJ.confirmed osteoarthritis of the knee, you may qualify for If you suffer from

participation in a clinical research study exploring the effects of massage therapy. The study is being conducted Rutgers you School of Health Related Professions in Toby qualify, must: conjunction with Atlantic Health System – Atlantic Health Integrative Medicine, ❖ Be 35 years of age or older Morristown, NJ. ❖ In general good health ❖ Have pain secondary to osteoarthritis Toknee qualify, you must:

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Individuals who qualify will receive study-related services free of charge. Be 35 years of age or older Participation will be required for a one year period.

In general good health Have knee pain secondary to osteoarthritis

For to see ifservices you qualify Individuals whoinformation, qualify will receiveor study-related free of charge. Participation will befor required a one year period. call: thisforstudy, please

For information or to see if you qualify for this study, please call: (973) 972-8564

(973) 972-8564

Shackamaxon gears up for spring


hackamaxon Country Club, the nearly century old private club located 30 minutes from Manhattan in Union County, is gearing up for the spring season with exciting opportunities for golf membership. Voted as one of the Garden State’s top ten “Best Private Club Bargains” by the readers of Golfstyles New Jersey magazine, the venerable Shackamaxon Country Club offers introductory, weekday introductory and intermediate golf memberships. Since being purchased by an affiliate of RDC Golf Group in December 2011, the club has experienced an exciting renaissance with its golf membership nearly tripling in number and rapidly approaching full capacity. Shackamaxon’s classic, A.W. Tillinghast-designed golf course features tree-lined fairways and boasts

the architect’s first-ever “island green.” The club recently completed a full bunker restoration and is currently enhancing its men’s locker room facility. Shackamaxon’s introductory membership (open only to first time members) features full golf and social privileges with no initiation fees and “dues only” for the first 24 months. The club also offers a weekday introductory membership and an intermediate category that is open exclusively to those individuals under 40 years of age. Tri-state area golfers should act now to enjoy all the benefits that Shackamaxon has to offer. In addition to golf, the club features an expansive clubhouse and will soon break ground on its resort-style pool facility (slated to open in 2015). For more information, please contact Director of Membership David Miniman.

Call 908-233-1300 ext. 1230 or visit

Satisfy your style


ur goal at The Stiffel Outlet is to satisfy your style and meet your needs for any room inside and outside of your home. In addition to providing excellent customer service we also carry over 40 leading manufactures in the lighting industry today such as, Hinkley Lighting, Artcraft, Quizoel, Livex Lighting, Hubbardton Forge, James Moder Crystal, and many more. Here at the Stiffel Outlet we can accommodate any type of a style whether it is traditional, contemporary, transitional, modern, or a combination. In addition to carrying a collection of lines, we also manufacture our own line of lighting products known as Stiffel Lamps. Our Stiffel lamps are manufactured on site in Linden, NJ. The purchase of a Stiffel lamp is one of the finest investments you could make for your home. It is an exceptional creation born with a perfect balance between integrity of design and handmade craftsmanship. You can visit us six days a week.

Call 908-925-7500 or visit 1233 West Saint Georges Ave, Linden, NJ. 34

Shop Westfield March 20, 2014 N JJN

“One of the finest Tillinghast courses in America.”

Great Golf

Enjoy our magnificent course designed by legendary architect A.W. Tillinghast.

Great Food

Great Fun

Savor casual and fine culinary delights prepared and served in a contemporary ambience.

The area’s most unique and state-of-the-art swim complex is opening soon.

At any moment. A great moment.

Since 1916, Shackamaxon Country Club members have experienced a lifetime of treasured moments. We invite you to experience yours. For details about our 30 Day Trial Membership, please contact Director of Membership David Miniman at 908.233.1300, ext 1230 or Preview offer ends May 10, 2014.

SHACKAMAXON COUNTRY CLUB 1607 Shackamaxon Drive ◆ Scotch Plains, NJ 07076 908.233.1300 ◆

American Made... American Engineered... Worldclass Quality...

An American Lighting brand for over 90 years 1233 W Saint Georges Ave, Linden NJ 07036 Hours: Monday-Friday 10:00 AM-6:00PM; sATurDAY 10:30AM-5:30PM; suNDAYs we’re closed

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