COVER STORY
The wait is over!
BY JOEL GAUSTEN
BEHIND THE
CURTAIN: WMABA Reveals 2021 Labor Rate Survey Results PART ONE The WMABA Labor Rate Survey is back! After pausing this bi-annual endeavor last spring in response to COVID-19, the association re-launched as 2020 came to a close. With this seventh and latest Labor Rate Survey, association members continue to provide invaluable insight into their non-concessionary rates for various procedures performed daily at shops throughout the WMABA region. They also provided details on their shops’ specific business philosophies and practices.
This month, we include the results WMABA received to the following questions: WHAT IS YOUR RETAIL HOURLY BODY LABOR RATE? WHAT IS YOUR RETAIL HOURLY FRAME/STRUCTURAL LABOR RATE? WHAT IS YOUR RETAIL HOURLY PAINT/REFINISH LABOR RATE? WHAT IS YOUR RETAIL HOURLY PAINT MATERIAL RATE?
Do you know how YOUR LABOR RATES COMPARE to other shops in the marketplace?
DO YOU USE A PAINT & MATERIAL CALCULATOR SUCH AS PMCLOGIC, MITCHELL RMC OR PAINTLOGIC? (YES/NO) WHAT IS YOUR RETAIL HOURLY MECHANICAL LABOR RATE? DO YOU HAVE A CERTIFIED ALUMINUM STRUCTURAL REPAIR AREA? (YES/NO) WHAT IS YOUR DAILY STORAGE RATE (INSIDE & OUTSIDE)? WHAT IS THE TOTAL NUMBER OF TECHNICIANS EMPLOYED (BODY, PAINT AND MECHANICAL)? WHAT IS THE SQUARE FOOTAGE OF YOUR COLLISION FACILITY? WHAT IS THE TOTAL NUMBER OF ESTIMATORS EMPLOYED? WHAT IS THE TOTAL NUMBER OF OFFICE STAFF EMPLOYED?
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April 2021
If not, read on.
RESULTS BEGIN ON PG. 20
