STA R S F O R E U R O PE
STA R S F O R E U R O PE
Poinsettia Facts and figures Walk of fame 14th c.
17th c.
1804
1828
1851
1920
1950
1960
2000
Aztecs first use poinsettias to adorn temples.
Fransiscan priests incorporate Poinsettias into nativity processions.
the first poinsettias reach Europe, travelling with Alexander von Humboldt.
The American ambassador to Mexico, J. Poinsett brings Poinsettias to the USA.
Poinsett dies on 12th December 1851. The date becomes Poinsettia Day.
Paul Ecke sr. originally grows poinsettias as a cut flower.
Active breeding starts.
Poinsettias starring in the Tonight Show and Bob Hope Christmas Specials
Official launch of European Stars for Europe campaign.
Production areas within the EU
2017 clock sales vs. direct sales
Popular pot sizes 8,9%
27%
THE NETHERLANDS
73%
16%
Direct sales 11,117,600
8%
Poinsettias at their peak
Red Poinsettias: a firm favourite
Poinsettias are a major staple when it comes to the holiday season with November and December being the peak trading months. The week before the first Sunday of Advent is an important sales week. In 2017, week 48 was the peak week with 19% of total spending. The second strongest week of retail spending was the pre-Christmas week. with 16% of spending.
For 2018, almost 80 percent of Poinsettias grown will be red, eleven percent white Poinsettias and five percent two-toned / speckled and four percent pink-coloured.
€ 4.000.000 € 3.500.000
€ 2.500.000 € 2.000.000
€ 1.000.000 € 500.000
FLORACULTURE INTERNATIONAL November/December 2018
64,9%
12,7% 10,5 cm
12 cm
€ 1,6
€ 4.500.000
€ 1.500.000
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6 cm
Poinsettia sales at Royal FloraHolland.
€ 3.000.000
Sources: Stars for Europe, Royal FloraHolland, Agrarmarkt Informations-Gesellschaft (AMI) and GFK Consumer Panel.
9,5%
Clock sales 4,212,258
20% 20%
ITALY
DENMARK
13 cm
25%
GERMANY
€ 1,4 Average price 2017
€ 1,2 €1 € 0,8 € 0,6 € 0,4 € 0,2 €0
43 44 45 46 47 48 49 50 51 52 WWW.FLORACULTUREINTERNATIONAL.COM
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