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Portfolio_
2020
ning yen
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Ning Yen Languages
Education
Chinese - native English - fluent
National Taiwan University Bio-Industry Communication and Development University of California, Santa Barbara Exchange Program, Communication & Arts
Hi,
Skills Adobe Illustrator Adobe Photoshop Adobe Premiere Adobe After Effects
possess experiences of working in both design and marketing I process
Marketing Internships COBINHOOD TTTIFA Accupass Bank of Culture
fields. I’m also devoted to solving problems and achieving goals efficiently by combining my multiple skills. With proactive and
Leaderships
detail-oriented personality, I’m looking forward to improving my
NTU Music Festival 4th Leader of Marketing/Design Group
professional performance and accumulating my work experience.
NTU Student Association 30th Vice officer of PR Department Freelance Graphic Designer NTU BICDSA Vice officer
NTU Green Collar Leader of Marketing group Graphic Designer
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Marketing & Design NTU Music Festival 4th NTU BICDSA NTUSA 30th
Contents.
Accupass
BICD’s Week BICD’s Night Logo of NTUSA 30th Layouts NTU Anniversary Celebration Events for President Election NTU Master NTU Cowboy
TTTIFA COBINHOOD NTU Green Collar NTU Creativity and Entrepreneurship Program
Other Works Layout & Word Design Illustration Short Films
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Marketing and Design NTU Music Festival 4th
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NTU Music Festival 4th
Concept We all get used to being labeled, being defined, and being expected to be someone in our daily life. However, in music, we can decide who we are and break through the stereotype.
As the marketing team leader,
As the graphic designer,
I cooperated with my partners to achieve the goals: 3000+ reach per post, the hightest 400000 reach, and getting over 10000 participants in two-day event.
I created key vision and built the CIS system, and I also designed social media images, posters, billboards, and exclusive products for all marketing strategies.
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NTU Music Festival 4th
Youtube Banner, Stage Backplane Design, Exclusive Products Design
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NTU Music Festival 4th
Collection Card Key vision for marketing campaign Introduction Book
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Marketing and Design NTU BICDSA
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BICD Week
Concept I created a retro grocery store which has existed for over fifty years and healed lots of people in this big city. By talking with the old shopkeeper, people also shared stories about their dailylife. I aimed to bring those childhood memories and common experience to our buyers, and let them believe they can keep going after coming to our store.
As the marketing team leader, I produced stories with my team members. On the other hand, I was also responsible for taking photos and photoshopping them. Finally, we achieved 20000 revenue goal in only a week.
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Concept Many young people often feel sick of the world nowadays, but black jokes make them laugh and keep going. I used smoke, broken limbs, black and white colors, and the person who is like puddle to present an indiffrernt atmosphere. I also used emoji, big mouth, jokes, and red blood to show a style of black comedy.
BICD Night
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Marketing and Design NTUSA 30th
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Layout- Introduction Pamphlet
Logo of NTUSA 30th
Concept People will be expected to be independent when they become thirty. In the past 29 years, NTUSA has been devoted to solving students’ problems and striving for students’ benefits. The main goal of NTUSA in thirtieth year is to keep going and be more independent.
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NTU Anniversary Celebration
As the marketing team leader, I created marketing strategies with my team, including promoting exclusive products, executing and showing the investigation of students’ personal belief about love, sharing meaningful stories in NTU history, and also showing students’ common experience with pictures and short films. Our team created a FB fanpage as the main communication channel and got over 10000 fans in a week. We also achieved 5000-10000 engagement in per post. Over 10000 people joined this all-day event.
As the graphic designer Concept Using multiple colors to show a proactive and passionate style.
I designed key vision, photoshopped pictures, created graphic design images and short films for social media contents, and also designed exclusive products for the event.
Tine Table Design
Stage Backplane Design
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NTU Anniversary Celebration
Stage Backplane Social Media Design Exclusive Products
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Event for President Election
Concept I Combined symbols which can represent NTU like coconut tree and Fu Bell with symbols of positive argument between students and president cadidates in my word logo design.
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NTU Master
Concept
As the graphic designer
NTU Master was a knowledge contest for all college students. The pink pipes are like the inner of brain, and participants would use their brain to fight to the death.
I designed key vision, built CIS system, and editted social media images and short films. I was also responsible for design of posters, billboards, stage backplane, flyers etc.
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NTU Master
As the marketing team leader, I created a strong brand story abo t two ancients and a pig. The ancients and the pig came to the modern times and tried to win this knowle ge game with stupid brains. The combination of ancient costumes and colorful things created a strong impression. I also made social media strategies with my team members. a. Film of Quick Q&A b. Coopereated with the influencer in each faculty and produced interesting small quiz. c. Used sponsered products and prizes to increase engagement and participants.
Finally we achieved the goals below, a. Over 3000 reach per post b. The highest 1000 likes and 1000 comments in a post. c. Appealed over 600 groups to the contest, and there were four people in a group.
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NTU Cowboy Key vision/ Social Media Graphic/ Ticket Design
Concept Using 8-bit arts to present a party and game style. With the illustration of the beer in the hand, I emphasized the main goal of NTU Cowboy: Drink and have fun!
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Marketing and Design
Job Discription Assisted in improving marketing strategies on LINE
Accupass
Designed CTA butto s which appealed consumers to visiting clients’ activity/products pages. Using psychological tests, on air events, discount events, and meaningful quotes to increase engagement. Redesigned layout templates for regular events. Key Vision Design for clients’ activities Marketing Design: Banner/ Social Media Graphic
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Layout Templates for on air events/phycological quiz/ meaningful quotes | Festival cards for business clients
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Banner Design for business and consumers / Layout Templates
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Mango Festival - Using fun facts of mango and fun contest with prizes to increase the engagement
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Marketing and Design Tua-Tiu-Tiann International Festival of Arts
Layout design for MRT light box
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TTTIFA Job Description I Assited in executing marketing strategies. We cooperated with over 80 local stores to launch a discount event (getting discounts by buying badge). I also created a social media program with my partner: bringing celebrities from 1920s’ Tua-Tiu Tiann to modern day, and letting them introduce their favorite stores, museums, and traditional culture in Tua-Tiu-Tiann. On the other hand, I drew five celebrities for the program, and I also editted digital materials, photoshopped pictures, and made social media graphics.
Chen Qing-fen/ Kuo Shueh Hu/ Sun-sun/ Li Chun Sheng/ Chiang Wei-Shui
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Marketing and Design COBINHOOD
Infographic Design
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COBINHOOD
Job Discription Analysis of sicial media performance Designed Infographics for Social Media Contents (Medium)
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Marketing and Design NTU Green Collar
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NTU Green Collar
Key Vision Concept Logo Concept
In 2020, our earth is strictly damaged and polluted. Only six islands still exist. To save the environment, people must cooperate with Hynobius Arisanensis and explore all islands (markets). On these islands, they will learn knowledge of environmental protection and also buy eco-friendly products.
I used bamboo hat and farms to represent green collar workers, and also designed logotype for NTU Green Collar.
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NTU Green Collar
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As marketing team leader, my role was being the adivisor of my members. I assisted them in building their own social media contents. I was also responsible for advertising.
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Introduction pamphlet
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Marketing and Design NTU Creativity and Entrepreneurship Program Re-Life
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Brand: Re-Life The whole plan is presented in later pages.
In this program, I created a brand called Re-Life with my partner. We found the problem that people don’t get used to use eco-friendly tableware because it is inconvenient for them to wash and bring it outside. Thus, we designed a tableware which is made of Titanium and PLA, and put in the box which can also be a phone and card holder. Titanium makes our tablewear easy to wash. PLA is the plastic which can totally break down. We aimed to offer a multiple-function product to let people get used to bring their chopsticks. We planned to firstly raise funding on crowdfunding platform, and here is our simulation platform. In the program, I was responsible for marketing strategies, crowdfunding, and graphic design.
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Brand: Re-Life
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Brand: Re-Life
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Other Works Layout & Word Design
Map of historic buildings in Taiwan
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Poster of Berlinale
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Word Design
Forest
Tokyo Diary
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Wave in Summer
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Other Works Illustration
Useless Flesh
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Postcards
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Postcard in San Diego
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Other Works
Thank You
Short Films Link: https://ningyen.myportfolio.com/film
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