Strategic direction VISION
STRATEGY
To be the best label and branding company worldwide.
Nilorn provides services to clients that help them to grow their
BUSINESS CONCEPT
success is tied to the success of our clients.
brand presence in international markets. Fundamentally, our
Nilorn’s business concept is to offer a complete brand profiling service, from initial design through to presentation at
Nilorn’s strategy is to achieve business growth through the
of our clients brands. This process incorporates brand iden-
service provision, coupled with an innovative approach
process of continuous improvement in both product and
point of sale, to establish, strengthen and promote the image
to the introduction of new designs, products and services
tity and differentiation through design, product development,
that add value and consumer appeal to our clients brands
integrated logistics and supply chain services. Nilorn business
and products.
concept is summarised as “Adding value to your brand”.
Through this endeavour, it is Nilorn’s intention to become
GOALS
the partner of choice, for the world’s leading fashion and
To exceed our clients expectations in all aspects of our
accessory brands.
global operations.
8