Marketing and product quality are the two major influences when it comes to location. It takes awareness to get someone through your door, and quality to keep them coming back and telling others. Social media forums are such powerful tools these days that they can make or break a business no matter where it is. It does seem that sometimes location and clientele aren’t good enough. Some locations seem jinxed and I would be wary to move into one that has seen a high turnover rate. I may associate a new business moving into that space as ‘temporary’ before it has even begun.
I think location plays a large role on a business’ retail success. If it is out of the way or inaccessible, business may suffer. However, if you offer a good product, people will come and find you if they’re really passionate about it.