Decide when and where is the best time to post

Now you know what you are going to say, you need to decide how best to say it.

Using visuals to convey your message is crucial: LinkedIn posts with images have a 98% higher comment rate on average and Tweets that include visual content are three times more likely to get engagement.

Use clear visuals.

These visuals could be:

• a stock photo that represents the written part of the post (try Unsplash for free stock photos) • a simple infographic to explain a process or theory (try

Canva’s free infographic maker) • a video of you explaining findings in a short, accessible way (try Loom Video for free screen capture) • a quick whiteboard animation that takes audiences through your research (try VideoScribe to make your own cheaply and easily)

Whatever visual you decide to use, make sure it is appropriate for your audience, avoids jargon and is easy to understand.