Rajat Kumar
rajat4few@gmail.com
Strengths
Visual Merchandising & Photography
Mentors
Ms. Sushma Saitwal Mr. Gajpal Singh Rathore
Nautical Miles of visual journey
T
he cut of creating the look and feel of an environment in a commercial space, in order to increase the footfall or the conversion rate is technically termed as visual merchandising & Also know as the “silent salesperson”, visual merchandise is the art of, visual selling. As a Visual Merchandiser at the international apparel firm Nautica, my graduation project, deals with window display, merchandise presentation, space and mannequin styling, Planogram and the focal points each and every elements has been meticulously presented. Through the transition of the seasons, and the optimum use of the colour palette, each merchandise was rotated, spinning an engaging story, communicating the contemporary collection. The stint at Nautica was helpful in getting an overall view of the Indian market and knowing how even small improvements can attract more customers, without inviting any extra cost.
“Design should never say, Look at me! It should always say, Look at this!” -David Craib
Internship details
25
Name of the firm Pantloons (Future Group). Fields of work Visual Merchandiseing.