Transformation as Social Movement

Page 5

Helix string 1: The organizational change dimension References

Organizati ona change pro l cess 1. 2. Create a Pull sense of together a urgency guiding coalition

3. 4. 5. 6. Develop CommuniEmpower Produce change cate for unall others short-term vision and derstanto act wins ding and strategy buy-in

7. Don't let up!

8. Create a new culture

John Kotter (HBS) presented this change management model first in a Harvard Business Review article, in 1994, and then in his groundbreaking book Leading Change . Since then, Kotter has elaborated on that concept, publishing books on practical cases and tools, and also, recently, a fable on change called Our Iceberg is melting . BetaCodex Network white paper – Decide to Change

5

Š Niels Pflaeging & Gebhard Borck – All rights reserved


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.