Design
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I believe in creating a deeper connection by creating work that sparks the soul & provokes conversation.
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UNKNOWN
Kerstin & Leah Thank you so much for reaching out. I am really excited for your consideration to be your Creative Strategist & Designer. I believe I could be an asset to the team. I can bring enthusiasm, creativity, and more significantly results. I am motivated, experienced and up for the challenge. I know I have shared my work with you, but I narrowed my portfolio down to the experiences that impacted and represent me as a Creative Strategist and Designer. Thank you for your consideration. I look forward to the opportunity to speak with you more about the position.
NicoleCcrabb
Professional Skills Adobe Creative Suite
Indesign, Photoshop, Illustrator
Web
Wordpress, Squarespace,
Social Media Platforms
Facebook, Instagram, Pinterest, LinkedIn, Twitter
Work flow programs Basecamp, Slack, Google
Digital Marketing Adwords and Google Analytics
Education & training Art Institute of Colorado Graphic Design
University of Northern Colorado Elementary Education
Adword and Google Analytics AdWords Fundamentals Cardinal Path Training
NICOLECRABBDESIGN@GMAIL.COM | 303.587.5387
SENIOR GRAPHIC DESIGNER 2010-2012
At 303 Magazine, I started as an Intern worked my way up to Graphic Designer and eventually, Senior Graphic Designer. Interning was by far the best experience to date. My idol/Creative Director took me under his wing and allowed me to assist on various photo-shoots. By assist, I mean get coffee, tape shoes, return clothes, whatever he needed I did. In turn, I took what he taught me and moved up to Graphic Designer, a paid position. It was one of the best days of my life. As a Graphic Designer, I helped re-design their logo, layout, marketing materials and update the website. I was also given the opportunity to Art Direct a couple photo-shoots, as well as, come up with concepts for editorial and social media. 303 Magazine was responsible for creating Denver Fashion Week. It has grown to be a big deal, and I am really honored to have played a part in it. I was given the duty of managing backstage. I was in charge of models, stylists, makeup artist, designers, and boutique owners. It was chaos, but I loved every minute.
I eventually was promoted to Senior Graphic Designer. We lost our Art Director, and I was able to pick up those responsibilities, including managing the art team; I carried the duties of the Art Director but not the title (to be fair I wasn’t qualified at that time to earn that specific title). I also worked with our Sales and Marketing team to create material for print and digital platforms. I really enjoyed my time with 303 Magazine. The experience poured the foundation for who I am as a creative professional.Â
R R Rally Shop Local
ART DIRECTOR 2014-2018
When I first moved to Casper, I worked at Adbay with an incredible team. Through them, I was publication. We also offered local bloggers and podcasts a platform to be heard. We really did able to make downtown connections and start my own business with a fellow Adbay, Web shop, eat, and enjoy everything local. Designer. Rally Shop Local began as a marketing firm for small businesses. With all tribulations, you can take the opportunity to grow. Professionally, Rally taught me We both felt Casper’s small business owners needed an affordable marketing company, to how to work my strengths, and how to delegate and empower others. I also have come to be help them create professional, and cost-effective marketing strategies. We worked with several more confident in my point of view and to trust my instincts. I have matured as a creative both Downtown Businesses and were asked by some of the merchants to develop a Downtown visually and professionally. Shopping Guide; this is how Rally Shop Local was created. Our goal was to create a Shop Local Brand and connect small businesses owners to work together. We worked with Backwards Distillery and created #ISavedASmallBusiness event on Small Business Saturday. We also organized downtown fashion shows, as well as, produced a
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RALLY FASHION SHOW AT SCARLOWS GALLERY
BRANDING
2017-present
Elizabeth and Travis Hetland are a modern day renaissance couple. They have traveled across the Not only am I grateful to work with such a beautiful family, but the opportunity to be part of the world, lived off the land, and love making pizza. whole brand; from the container design, logo, menu, and website was a great experience. My connection with the Hetland’s, allowed me to tell their story through the process and final product. When branding Hetty’s Wood Fire Pizza, I wanted every detail to reflect the essence of the Hetland’s. Everything from the truck’s unique container design, wood fire oven, and the table it sits on were built by the Hetland’s. Everything they do, they do with love and hard work. I wanted the logo to be subtle and not take away from the truck’s design. Simple, sophisticated, with an artisan flavor to add an organic element. Afterall, they are “farm to truck.” With the wood background and the burnt logo, we were able to achieve our look and have it blend with the rest of the design.
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CREATIVE DIRECTOR 2018-present
I was introduced to Shawn Rivett, and I instantly fell in love with his aesthetic, talent and creativity. Branding Shawn Rivett Design’s into a luxury lifestyle brand gives him the room to progress with I was inspired by his art, and I couldn’t pass up the opportunity to work with him and his team. his art and grow as a company. The rebrand was a success. The look and the concept that was devised exudes luxury. Problem-solving and strategizing is my favorite part of the creative process. After reviewing his business, demographic, and current marketing strategy, I came to the conclusion Shawn is an artist in the wrong market. We were able to develop our influential audience. We defined a specific demographic across social media outlets, as well as, worked on building connections with instrumental players in the art and design world.
unknown
Thank You Choosing portfolio pieces is like picking out your favorite child; I love each one differnety, but the same. I shared my favorite experiences, but I had to share a couple more. I have been so fortunate to work with a multitude of great brands and people. Reflecting on my career’s ups and downs really has inspired me during this journey. I am ready for a new challenge, for more responsibility, and to meet new people to inspire and be inspired by. Thank you for your consideration and taking the time to review my professional progression.