Importance of Word of Mouth

giving out your business cards – you never know that a person sitting next to you might turn out to be a good prospect.

Normally, it is not recommended to spend money on advertising in yellow pages. The effectiveness of yellow pages is somewhat unsatisfactory. Professionals that are on the lookout for trade-specific work do not search in yellow pages. In fact, they head to websites such as Monster.com or any other large job portals. You have a higher chance of getting more attention at such portals instead of yellow pages.

Sending out newsletters is also a good idea. You should plan to send out a newsletter once a month. Newsletters can be quite effective when it comes to marketing a healthcare staffing agency. The newsletter doesn’t have to be in a printed form. You could develop an email database of prospective clients or employees and send them email newsletters. The newsletter could contain the latest news regarding the healthcare staffing industry and medical industry in general.

IMPORTANCE OF WORD OF MOUTH

Word of mouth is a powerful method and a challenge that you have to face when recruiting medical personnel. Word about your healthcare staffing agency travels fast from one person to another. It’s up to you to ensure that this ‘viral talk’ is positive. Bad talk about your company, perhaps ignited by a disgruntled employee, can wreak havoc on the growth of your organization.

Think about how a virus can spread if it is not contained. You cannot ignore the fact that your healthcare staffing agency’s employees will talk to each other and with others in the same industry and not much can be done to control this viral talk. While you cannot contain it, you can take measures to control it.

The best way to control this viral talk is to give them something positive to talk about. For instance, if you treat all your employees well, they will spread this in whole industry. Similarly, if you pay them well, others in the industry will come to know of this and will develop a desire to work for you. The healthcare industry is very close-knit, and almost everyone knows everyone.

Once, a large healthcare staffing industry began recruiting employees leveraging the power of viral marketing. Many of the employees who joined this staffing agency were managers and medical centers and hospitals. The staffing agency provided excellent treatment to its employees and as the word spread, more clients started calling up with their staffing needs.

More professionals became eager to work for a company that had such a good reputation with regards to the way it treated its employees. Soon there came a point when the company had come so far in terms of its growth that they forgot the main reason behind their success. The company started treating its new employees poorly, and within a year, it lost around 50 percent of its contracts along with a similar