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bring out fear or greed, this is it. It’s necessary to keep the emotions firmly in check and the Stock Market is neither for the feint hearted nor starter-level investors.

What We Learned About Success From Our Clients The Internet route to wealth brought the added benefits of low start-up and overhead costs. Time-rich and cash-poor clients had time to learn about the phenomenon that is the Internet and benefit enormously from it. However, the biggest and fastest successes usually came from taking a real world business with an existing customer base and expanding it to have an online business running in parallel. These businesses already had a track record and existing products or services and were ripe for development. Our very successful clients had a positive business mindset and realised that taking action and embracing developing technology were the keys to business growth. Let’s look at this in reverse as I reveal what the first key to business success is not.

A Great New Business Idea The first key to business success is not a great business idea. It’s not necessary to have a great business idea and or a new idea. Why not take an existing business model and simply do it better than anyone else? For example, how many coffee shops do you see on the High Street? Do we need another? No.

© 2011 Nicola Cairncross

TheBusinessSuccessFactory.com


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