PeoPle Power Strip Michael Gruber—seen on the roof of Drai’s—has made a career of injecting adrenaline into Vegas nightlife.
LabeL Maker photography by brad swonetz
Drai’s EntErprisEs partnEr Michael Gruber is parlaying Victor Drai’s aftEr hours following into las VEgas’s first major rEcorD labEl. by todd peterson On a blistering evening in July, I catch up with Michael Gruber at Drai’s Beach Club, atop The Cromwell. Gruber is gamely posing for photos in the 100-plus-degree heat and offering a rundown of where he’s spent his week: St-Tropez, London, Manhattan, Vegas. In a few hours he’s catching a red-eye back to New York City. Michael Gruber isn’t a household name in Vegas, but his fingerprints can be found on some of the Strip’s
most innovative ideas of the year. He is the managing partner in Drai’s Enterprises, headed by entertainment/restaurant/nightclub entrepreneur Victor Drai. The two men have been partners for seven years, and this year the company rolled out Drai’s Beach Club and Nightclub, as well as the new Drai’s After Hours, The Cromwell’s basement clubslash-speakeasy for 24-hour partiers. It’s no continued on page 58
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