THE LETTINGS & SALES BUSINESS
Why this business expanded during the pandemic Midlands property agent The Lettings and Sales Business has triumphed against the odds. Its owners talk rebranding, family life, and their views on the current property market
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hen you set up your own business, you don’t expect to take it through a global pandemic and at the same time experience a 116% growth spurt in just one year, but that’s what’s happened to The Lettings Business. Married couple Jaz Kaur and Narinder Nijjar launched the business in 2019 – and it’s been an exciting year! Now, looking back on where they began, they say they were well and truly ready for a rebrand and to finally accept the growth their clients were asking of them. On July 1, they became The Lettings and Sales Business. The company specialises in lettings, property management, and now sales of established homes. “We had so many clients asking us if we would sell their properties,” Jaz told us. “They didn’t want to put their properties on the market with anyone else. We always do right by the client and we just didn’t have the processes in place for sales and we weren’t willing to dilute our lettings service. “Rebranding has been hard,” she continues. The business is my baby and I loved the pink and blue colours we went for. But it grew so quickly that now I look back and
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I see that it wasn’t quite right any more.” They thought they could run The Lettings Business from the comfort of their own home, but their passion for property meant this was never going to be the case. Both worked previously as consultants for property businesses, during which time they would attempt to transform the way they operated for the good of their vendors and buyers. Frustrated with the way these companies treated their clients, they took matters into their own hands. “When you’re consulting for another company, you can give them as many ideas and processes as you like, but they will only do what they want to do. It was such a shame that companies would get stuck in their comfort zone and be unwilling to go the extra mile,” said Narinder. With 35 combined years of experience in the property sector, armed with the teachings of countless customer service mistakes from other businesses, they were ready to take action. Behind them, there could be no better business coaches than their own parents. For Jaz, property is in her blood. She would work with her parents during summer holidays when home from
