All that A luxury-look Instagram trend has been made available in Leicester, and it’s set to put a twinkle in the eye of all who behold it
A
n entrepreneur from Aldridge in Birmingham who set up Glitters Ltd, which provides lavish glitter wallpaper, has sold out of a years’ worth of stock in 14 weeks. The idea came to former model Isabella Rowles (21) after seeing a small swatch of ‘puke green’ glitter fabric. Glitter wall fabric had been around for some time before her new venture but after doing some research, Isabella took her time sourcing the highest quality available. There are three existing grades with grade three being the highest, which is offered by Glitters. Glitters was formed in February 2017 and opened a showroom in Birmingham in September of the same year. “Although [glitter wallpaper] was already around, I only have three competitors that are all based online.
40 | NICHE
I’m the first with a UK showroom,” the Lichfield-born businesswoman explained. “I originally brought a years’ worth of stock with the intentions of selling every last bit. I just had a feeling that it was going to work and with how much I’m pushing it in every possible direction, it was never going to fail. I did see it as a risk, of course, but businesses are all about taking risks. That’s what will get you to where you need to be. “I think it has been so popular purely from the way we’ve branded it, it’s a luxury product at affordable prices, which fits into any market. It’s so versatile, and I think people love that.” A mature, grownup interior design spin has been applied to childhood favourites of ice cream colours,
metallics, unicorns and pineapples and have made ‘top trends’ lists in recent years and won’t be disappearing from popular culture any time soon. The new glitter trend was only naturally going to take off as it has, and predictably more so now that Isabella has firmly grasped a part of the market. Leicester Racecourse was the first Glitters customer in the shire, having a bar wrapped in Glitter and proving how versatile the product really is. Isabella said: “I decided Leicester was a fantastic location just before Christmas, I really feel there is a buzz to the area and there’s a huge gap in the market that I know I can fill.” Glitters have also wrapped blinds, windowsills and furniture in an array of coloured glitters, as well as 7ft wall cut-outs for company buildings and