N I C H E B U S I N E S S F E AT U R E ALTE R NATIVE B US I N ES S AWAR D S
Alternative Business Awards 2024 STANDING OUT AS SOMETHING A LITTLE DIFFERENT IN THE BUSINESS EVENTS CALENDAR, THE ALTERNATIVE BUSINESS AWARDS CELEBRATE THE ASPECTS OF WORK LIFE THAT ARE JUST A LITTLE SILLIER… ALL WHILE RAISING MONEY FOR THE BIG DIFFERENCE COMPANY WORDS BY TOM YOUNG
R
eturning for a sixth time, the Alternative Business Awards are set to be held at Leicester’s Hotel Brooklyn on Wednesday, June 19, 2024. The event provides an opportunity for the business community to come together, show their fun side and help to raise funds to support the work of Big Difference (the charity behind Leicester Comedy Festival). The Awards ceremony, hosted by comedian Patrick Monahan, aims to recognise individuals and groups in a number of comical, warm-hearted, celebratory, and ‘alternative’ business award categories.
TO NOMINATE, GO TO:
Niche magazine will serve as media partner for the event, with PPL PRS as its music sponsor. The event’s coheadline sponsors are Eileen Richards of ER Recruitment and Simon Winfield of Red Monkey Play. Eileen, who has been involved with the Alternative Business Awards since its second incarnation, said: “Showcasing our businesses doesn’t always have to be serious; Leicestershire has a great community for that. The Alternative Business Awards is something a little different. It’s light-hearted, fun, and not as competitive as other business awards.”
businesspartnersclub.co.uk/alternative-business-awards or scan the QR code 30 | NICHE
THE AWARDS (and their category sponsors) ARE: Alternative Business Person (Juice) The person with the quirkiest approach to business. Glass Half Full (Sarah Higgins Corporate Coaching) The most optimistic person in life and business. Fun Where You’d Least Expect It (Torr Waterfield) The business that’s unexpectedly a fun place to work. In at 9, Gone by 5 (East Midlands Chamber) The most productive person who gets everything done in work hours. Sartorial Eloquence (Jerroms Miller) The snappiest dresser on the business scene. Social Media Star (Furnley House) The person who’s created the greatest online business content. Double Trouble (Red Monkey Play) The not-so-dynamic duo who get into the most mischief when working together. Too Hot To Handle (Chutney Ivy) The person who likes it spicy, and is most often found networking at a curry house. Top Table Favourite (Mark J Rees) The person who you’ll spot at every event. Content Catalyst (Niche Magazine) A strategic storyteller who creates compelling content to connect and spark debate. Contribution to the Community (ER Recruitment) The team or individual bringing the biggest smiles to their community. Shiny Happy People (PPL PRS) The business that’s the happiest place to work. Switched On (Michael Smith Switchgear) The person who is well informed, and always has their finger on the pulse The People Whisperer (TBC) The person who can calm down any situation. Team with the ROAR Factor (TBC) The team who have worked together to achieve something really special. New Kid on the Block (TBC) The new business or executive making a big impact. Culture Vulture (TBC) The person who’s always cutting the red tape. Ryder Cup (TBC) The person who can always be found on the golf course.