UNCLE WILLY’S WONKY CRANK ARMS Christopher Perry is a 23-year-old bicycling designer, currently studying Media and Communication Science at Linköping University in Sweden. Christopher also studied Graphic Design at Shillington College in London. The Uncle Willy’s Wonk Crank Arms project was born from Christopher’s love for bicycle culture and a desire to “create something that I could actually hold in my hands”. He conceived a fictional premium cycling company called Uncle Willy’s that specialised in handmade products. The name was chosen to reflect the company as a family-run business. Once Christopher had locked down the name and branding he turned his attention to creating a packaging design for crank arms, a bicycle component that had been laying around his apartment for some time. Christopher named them: “Wonky Crank Arms”, to give the product some humour and to refer to their handmade quality. The crank arms are housed in a wooden box. Christopher hand-carved the name of the company into the sides of the box, added leather hinges and finished it off with mahogany lacquer to achieve a polished look and feel. The whole project took about 3 days to complete, from polishing the crank arms to photographing the finished product. Christopher is currently working on a couple of personal projects. Keep your eyes on his Behance profile for more updates.
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