CIADA Insider Jan/Feb 13

Page 14

NEW PRODUCTS

Test Drive Generator Does All the Work One of the great things about the Internet invading the dealership business is the innovative new ways it helps information about every vehicle on your

customers visiting your website should be

because every day there are thousands of

VISIT WWW.TESTDRIVEGENERATOR.COM

the time, why, oh why, would you want a that up? Once the customer has scheduled a test

Nothing good will come of an email or

something the salesperson says or writes will give the customer second thoughts Now, you might say your salespeople are tremendous, but why mess with a good thing? Customers are coming for a

software that allows any dealer, on any type of automotive website platform, to allow customers to schedule their own test

whether you get 10 test drives per month

BY BRETT STEVENSON DEALER MARKETING MAGAZINE

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INSIDER

JANUARY/FEBRUARY 2013

w w w. c i a d a . o r g

12/19/12 5:06 PM


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