7.3. Facebook Reach Facebook Marketing Community is a community of tough and demanding Marketers. Normally, there are some acceptable exceptions when we overact and take actions impropriately. Regarding Facebook Reach, it’s easy to realize the overreactions. A part of the cause is from Facebook, another part is due to our conservatism which sticks with certain out-of-date beliefs while neglecting some up-to-date approaches, the rest are merely because of the pure lack of common sense of some individuals.
To share a bare truth with you, last year, when the low reach became a nonsense reason for Facebook Marketers to show their angry faces to Facebook, this really irritated me. In my opinion, Reach is just a simple indicator which has little meaning when we look at the overall combination of different factors. However, most of us are taking Reach totally the wrong way.