Pearson youtube for business online video marketing for any business 2011

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Part III

M a n a g i n g Yo u r Yo u Tu b e V i d e o s

Removing a Video from YouTube When a video has run its course, you can remove it from the YouTube site; otherwise, it stays online forever (or until YouTube goes out of business, whichever comes first). To remove a video from YouTube, click the down arrow next to your name at the top of any YouTube page and then select My Videos. When the list of your videos appears, check those videos you want to remove and then click the Delete button. It’s that simple.

Caution Think twice before you click the Delete button. YouTube permanently deletes all the videos you remove. You have to re-upload the video if you click the Delete button by mistake.

The Big Picture Assuming that you prepared your video properly, uploading a video file to YouTube is a simple task. The hardest part is filling in all the blanks. It’s important to write a catchy title and detailed description, as well as to choose tags and keywords that viewers might use to search for your video. When you upload your video to YouTube, approach it in the same way you would create a print advertisement. You have to create a compelling headline (title) and a “why to buy” and “how to buy” description. Then you have to select the best place to market your ad/video (category), and the best keywords to get your video notice (tags). This isn’t a job to do at the last minute without any preparation; you want your best marketing people working on the textual part of your YouTube videos.


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