Take turns taking turns. The iconic design and legendary handling of a Porsche. All with enough room for five. The hardest decision won’t be when you drive it. But rather, who gets to. Porsche. There is no substitute.
The new Cayenne. Sportscar Together. To learn more, visit porscheusa.com/cayenne
©2018 Porsche Cars North America, Inc. Porsche recommends seat belt usage and observance of traffic laws at all times.
VOL 10 2020
VOL 10 2020 Exploring Namibia An uncharted territory for intrepid explorers
Embraer and Porsche Two giants coming together to create a seamless experience
Green Architecture Challenging the status-quo to create energy-positive buildings
Thinking about how to make the process of financing your next Embraer business aircraft as smooth as flying in it?
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CERTIFIED OUTPERFORMANCE. LEAD THE WAY NOW. Unprecedented performance. Industry-leading technology. Exceptional comfort. Now certified. The Praetor 500 and the Praetor 600 are the world’s most disruptive and technologically advanced midsize and super-midsize business jets. Both have record-breaking, best-in-class range. Enviable performance in challenging airports. Full fly-by-wire with turbulence reduction capabilities. Unparalleled comfort in a six-foot-tall, flat-floor cabin. Ka-band home-like connectivity. Power the future. Take command. Lead the way – now.
Learn more at executive.embraer.com.
L E ADING THE WAY
CONTENTS EMBRAER 4 Perspective 6 News 8 Breakthrough 12 Leading Edge 66 Making A Difference 67 Moments 68 Fleet 70 Global Presence 72 Sales Team
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Company Profile Top-Flight Service Interview with Peder von Harten at Nicholas Air
Uncharted The Edge of Africa Exploring Namibia
IMAGES (left page) © Embraer, (right page clockwise from top) © Eleven Experience, © Jonathan Ben Chaim, © Bawah Reserve
Escape Paradise Found Isolation in the Bahamas
Expeditions Travel Gems Inspiration for future travel
Sustainability Regenerative Farming The benefits of permaculture
Epicurean A Taste of Sunshine Chefs defining Israeli cuisine
Customer Profile Help From Above The story of Joe Howley at PALS
Innovation The Wave of the Future Sustainable investments driving business
Opinion License to Operate Interview with Robert Rubinstein
Spotlight Capturing Dreams Interview with Jessica Ambats
Design Challengers in Architecture Energy-positive buildings
Philanthropy All It Takes is a Pencil Interview with Tanya Ramos
Future of Travel Roads Less Traveled New ways of traveling
Photography A World Untouched The enigmatic Death Valley
The Namib Desert, Namibia — One of the driest, most inhospitable regions in the world seems an unlikely destination for travelers. But Namibia’s towering sand dunes, rugged coastline and untouched expanses of nature have put this southern African nation on the radar of the international gypset, prompting a new wave of sustainable luxury accommodations that are topping must-stay lists time and time again. Read more on page 16. Photo by © Martin Harvey for Shipwreck Lodge operated by Journeys Namibia. Martin Harvey is a Photographer/Videographer. For more of his work, visit: wildimagesonline.com
Embraer Quarterly · 3
Dear friends, Many of us ended 2019 with hope and anticipation for the new decade, but due to the COVID-19 pandemic, 2020 has been more challenging than we expected. On behalf of the entire Embraer team, you, your families and your colleagues are in our thoughts. At the outset of the pandemic, I encouraged our Embraer team to maintain a long-term perspective. While there were many unknowns, we had determination and confidence in our ability to continue to deliver the ultimate experience in business aviation, which is evidenced by all that we have managed to accomplish this year across our family of products. In January, we announced the new, enhanced Phenom 300E, promising to deliver the first unit before the end of the second quarter. We delivered on our promise in May, with industry-leading advancements in technology, comfort, and performance. The new, enhanced Phenom 300E is the fastest and longest range single pilot jet, capable of reaching Mach 0.80, and, in August, we delivered the first Phenom 300E with the new Bossa Nova interior. In March, we learned that the Phenom 300E is the world’s best-selling light jet for the eighth consecutive year, according to the General Aircraft Manufacturers Association. The success of this platform has also paved the way for the Phenom 300MED, an unrivaled medevac solution, which was announced in August. Read more on the Phenom 300MED on page 12. We also announced enhancements to the Praetor family of aircraft. In July, we made the HEPA Filter standard and certified the new electric lavatory pocket door, confirming the Praetor position as the best cabin environment among medium-cabin jets. At the same time, we approved the use of MicroShield360. Then, in September, Embraer was awarded ANAC and FAA certification of the Synthetic Vision Guidance System for the Praetor platform, another industry first for Embraer in the medium cabin segment. I would be remiss if I didn’t mention that the Phenom 100EV also received a series of avionics enhancements, including Emergency Decent Mode, Graphical Weight and Balance, ADSB-In, Coupled Go-Around, TOLD, and PERF, among others. The Phenom 100EV is the perfect entry jet solution into the private jet experience. Even in these unusual times, our focus on innovation and sustainability is unwavering. We are delivering solutions that benefit not only our customers but our environment. As we evaluate our environmental impacts, Embraer has launched projects related to sustainable interiors, human factors and advanced air mobility solutions through our spinoff of Eve Urban Air Mobility Systems, Inc. These efforts reinforce Embraer’s commitment to mitigate the carbon emissions associated with business aviation. The one thing we missed most in 2020 was connecting with you, in person at live events. Of course, technology, including video conference, virtual and augmented reality, and social media, allowed us to maintain contact. We debuted the Beyond the Wings Series this summer, and if you haven’t seen this series, be sure to check it out at embraer.com/beyondthewings. Lastly, we recently shared that Embraer collaborated with Porsche to bring you Duet. Featuring the Phenom 300E and the Porsche 911 Turbo S, this limited-edition pair is the first-ever collaboration between an automotive and aviation manufacturer. Read “A Perfect Duet” on page 8 to learn more about this one-of-a-kind collaboration. It is with sincere gratitude and wishes for a healthy and prosperous 2021 that I conclude this letter. Happy Holidays and Happy New Year to everyone! Blues Skies (and calm winds) Ahead! Michael Amalfitano President & CEO, Embraer Executive Jets
EMBRAER Felipe Alfaia | Marketing Director Jeanna Wood | Content Strategy Alyssa Ten Eyck | Manager External Communications Richard Maneen | Photographer
Nathalie Grolimund | Publisher Margaux Daubry | Managing Editor Nicholas Thompson | Deputy Editor David Burghardt | Photo Editor
www.executive.embraer.com/advantage www.ng.media | firstname.lastname@example.org advertising: email@example.com Unless otherwise credited in each feature, all images are property of ©EMBRAER. Every effort has been made to identify the copyright holders of material used and accuracy of the information in this publication. The publisher cannot accept responsibility for any errors, and you can contact us at firstname.lastname@example.org for any inquiries. Reproduction in whole or in part without written permission is strictly prohibited. All information is correct as of press time but is subject to change. Printed in December 2020. Produced with care by NG.MEDIA for EMBRAER SA. ©2020 NG.MEDIA. All rights reserved. ADVANTAGE is printed on sustainable paper and produced with non-toxic inks.
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CONTRIBUTORS Alex Cox | Copy Debbie Hathway | Copy Emma O’Kelly | Copy Georgina Wilson-Powell | Copy Jennifer Davis | Copy Lauren Ho | Copy Melissa Twigg | Copy Nora Walsh | Copy
PRAETOR 600: CERTIFIED OUTPERFORMANCE. The Praetor 600 — the world’s most disruptive and technologically advanced super-midsize aircraft that leads the way in performance, comfort and technology. Unveiled at NBAA in October 2018 and now certified by ANAC, FAA and EASA, the Praetor 600 did not just meet initial expectations, it exceeded them. Named for the Latin root that means “lead the way,” the Praetor 600 is a jet of firsts. It is the first super-midsize jet certified since 2014. The first to fly beyond 3,700 nm at M0.80. The first with over 4,000 nm range at LRC. The first with full fly-by-wire. The first with turbulence reduction capability. The first with a cabin altitude as low as 5,800 feet. The first with high-capacity, ultra-high-speed connectivity from Viasat’s Ka-band. And all of this, backed by a top-ranked Customer Support network. Learn more at executive.embraer.com/praetor600.
L E A DIN G THE WAY
IN CASE YOU MISSED IT The latest Embraer news from around the globe to keep you soaring to new heights
EMBRAER ACHIEVES 250TH BUSINESS JET DELIVERY MILESTONE IN LATIN AMERICA WITH DELIVERIES TO TWO FIRST-TIME BUYERS A Phenom 100EV and a Phenom 300E were delivered to two separate Brazilian customers, marking the company’s 250th business jet delivery in Latin America. The Phenom 100EV was delivered to an undisclosed industrial company, which selected the aircraft to maintain crucial business operations during the COVID-19 pandemic. The Phenom 300E was delivered to AGROJEM, an agribusiness company. “We are proud to deliver the ultimate experience in business aviation to two new valued customers from Embraer’s home country of Brazil,” said Michael Amalfitano, President & CEO of Embraer Executive Jets. “These deliveries are proof of the inherent value of business aviation, in that each company is purchasing their first business jet for the exclusive time efficiencies and cost savings, as well as the privacy, health and safety benefits.” 6 · Advantage Vol10 2020
“Due to our continuous expansion of operations, we made the decision to transition from a turboprop to the new Phenom 300E. With our previous aircraft, we flew 200 hours per year. Now, with the Phenom 300E, we expect to cover the same distance in just 120 hours per year, saving valuable time and resources,” said José Eduardo Motta, CEO of AGROJEM. “The Phenom 300E is truly a time-saving machine. Beyond reducing our travel time, the aircraft also creates the opportunity for continuous connectivity and the seamless ability to work in transit.” The Phenom jets are a preeminent example of the benefits of business aviation, especially in the COVID-19 era. Not only will both aircraft deliver point-to-point transport for the missions of their companies, the Phenoms are equipped with exclusive features for a healthy travel environment.
EMBRAER DELIVERED FIRST OF PRAETOR 600 FLEET TO FLEXJET, THE PRAETOR FLEET LAUNCH CUSTOMER
EMBRAER AWARDED ANAC AND FAA CERTIFICATION OF SYNTHETIC VISION GUIDANCE SYSTEM FOR PRAETOR 500 AND PRAETOR 600 Embraer announced that the Synthetic Vision Guidance System (SVGS) for the midsize Praetor 500 and super-midsize Praetor 600 business jets was awarded certification by both the civil aviation authority of Brazil, Agência Nacional de Aviação Civil (ANAC) and the civil aviation authority of the United States, the Federal Aviation Administration (FAA). Embraer is the first OEM to receive SVGS certification approval.
Embraer has delivered the first jet in a fleet of Praetor 600s to Flexjet. The aircraft will be used for the company’s burgeoning operations in Europe. Flexjet is the Praetor fleet launch customer, having received the first-ever Praetor 500 less than a year ago, in December 2019. The deal, valued at up to $1.4 billion, was announced at NBAABACE 2019 and comprises a fleet of Praetor 600s, Praetor 500s, and Phenom 300s. “We are honored to further execute on our commitment to Flexjet, our esteemed partner of over 17 years, with the delivery of this first Praetor 600 to our long-standing fleet customer,” said Michael Amalfitano, President & CEO of Embraer Executive Jets. “It’s a privilege to collaborate on the introduction of not only the most disruptive and technologically advanced super-midsize jet in the world but also on delivering the ultimate experience in business aviation to Flexjet Owners in Europe.” “We have spent the past three years laying the foundation to become a force in European private aviation, and we are proud to exceed the expectations of this valued market,” said Michael Silvestro, CEO of Flexjet.
The SVGS provides pilots with a dynamic perception of position, trend and motion, facilitating the transition to utilizing visual references and enabling the safe completion of more missions during inclement weather and lower ceiling approaches. The system allows pilots to operate the aircraft to a decision height of 150 feet (SACAT I), as opposed to the regular decision height of 200 feet, increasing operational efficiency and allowing access to several airports during inclement weather and lower ceiling approaches. The SVGS can be used with or without the Head-Up Display (HUD) and is now available for new aircraft and fully retrofittable on all Legacy 450, Legacy 500, Praetor 500 and Praetor 600 aircraft at any Embraer Owned or Authorized Service Center.
EMBRAER AND PORSCHE ANNOUNCE DESIGN COLLABORATION TO DELIVER LIMITED EDITION “DUET” Two global companies at the forefront of technology and innovation, Embraer and Porsche, have collaborated to create Duet, a limited-edition, limited-quantity Embraer Phenom 300E aircraft and Porsche 911 Turbo S car pairing. Both known for world-class engineering, performance and design, Embraer and Porsche will produce just ten pairs of business jets and sports cars, providing a truly seamless experience from road to sky, for the first time in history. Ten limited-edition pairs of Duet are now available for order. Deliveries will begin in 2021. To read more about this collaboration, please turn to the next page. Embraer Quarterly · 7
A PERFECT DUET The love-child between Embraer and Porsche, Duet marks the first time an aerospace and an automotive manufacturer have come together to create the ultimate transportation experience
ophisticated yet playful, the new Duet pairing serves the lifestyle needs of a particularly discerning clientele. Such individuals value the best, look carefully under the hood of every investment and are passionate about flight. Emulating each company’s vision and unique dedication to quality, Duet is designed for forward-thinking customers who enjoy a challenge and embody an almost sportive sense of fortitude. Embraer founder Ozires Silva and Ferdinand Porsche both built companies that gained reputations for extreme reliability and cuttingedge innovation. As a renowned automotive engineer, Porsche had already developed the world’s first gas/electric hybrid vehicle and designed several sports cars that dominated international motorsports before he started his company in 1931.
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As a young boy, Ozires Silva immersed himself in aeronautics magazines and Jules Verne books and loved to build replicas of WWII aircraft at his local air club. Following a stint with the Brazilian Air Force as a pilot transporting doctors, teachers, food and medicine to the Amazon’s Indigenous peoples, Silva longed for his country to build aircraft. When the opportunity arose for him to attend a school for aeronautical engineering, he received a scholarship to attend and later graduated top-of-class from the Instituto Tecnológico de Aeronáutica (ITA). He then became lead engineer of the Bandeirante project, a twin-turboprop for military and civil use. After several unsuccessful bids to private industries to produce the new aircraft, Embraer—a new government-owned aircraft manufacturer—was founded to produce the Bandeirante for the Brazilian Air Force, and Silva was named president.
Left page The aircraft registration number appears on the car’s rear wing, which is only visible when the vehicle hits speeds over 80 mph Right page Duet brings the Phenom 300E and the 911 Turbo S into perfect harmony with the same exterior paint palette and general scheme Below Featuring a customized interior, the Phenom 300E meets the gold standard in production sports cars
WORDS Jennifer Davis, IMAGES © Porsche AG and Embraer
Both Embraer and Porsche began with a sense of vision and ingenuity that continues to inspire engineers and enthusiasts today. For both companies, it’s not just what they do, but the way they do things. Their goal is always to provide valuedriven performance vehicles. Embraer delivers the ultimate experience in business aviation, while Porsche brings the supercar experience to everyday road driving. Beyond just sharing ideas, this fully collaborative project aimed to create a flow of consistency between aircraft and automobile. Propelled by the same language of engineering design and a passion for details, the project’s artistry is evident in its seamless movement from the exterior to the interior. Both vehicles are also punctuated by a striking number of subtle features intended to reaffirm the authenticity of this once-in-alifetime collaboration. Duet is a limited-run collaboration featuring transformative design elements based on two iconic brands: the flagship Porsche 911 Turbo S and the Embraer Phenom 300E business jet. The project’s premise was not about who was the best, but about making a better product, as the relentless pursuit of perfection drives both companies design principals. In an equal play of give and take, no one company dominated the collaboration, and the result was Embraer and Porsche coming together in a celebration of technical excellence. Unlike other high-end sports cars, Porsche never conceived its cars to sit around as a showpiece, and the founder often touted the phrasing “beauty through functionality.” Made to be driven, they continue to beat everything in the performance vehicle market. Designed with adaptive aerodynamics, the 911 Turbo S also bears in mind the subtle yet vital details for everyday driving like keeping the ground clearance just high enough to clear speed bumps with ease. Its supercar pedigree Embraer Quarterly · 9
We have an automotive thinking when it comes to the industrial design of our interiors in our aircraft and we have technical excellence as the quest for perfection when it comes to the engineering of our airplanes. Jay Beever, Vice President, Embraer Design Operations
marries precision steering, almost 600 pounds of torque and all-wheel drive for sports car handling with road sturdiness— an important feature to have in a vehicle whose track speeds top 205 mph. In 2017, Porsche hit the one-millionth roll out of the 911 model, and 70% of the cars are still on the road. It’s said the company’s air-cooled engine was born from early aircraft-design efforts in the first half of the century, a not-so-surprising fact given Porsche’s history of performance ability, on and off the track. In the world of general aviation, pilots frequently remark that they wish their jet had the same quality as their car interior. Embraer listened and turned that wish into reality. In addition to the stylishly dapper Bossa Nova interior, the Phenom 300E has incredible ramp appeal. It is also extremely simple to operate, an ideal feature for the pilot on the go looking to get in, get through the takeoff checklist, and become airborne within a few minutes. Owners who fly the Phenom 300 series often come to a crossroads when it’s time to consider a larger plane. The solution typically comes down to holding onto their 300 series because its range, features and amenities can’t be outclassed, down to the cost per seat mile. These attributes are a true testament to its status as the best-selling light jet on the market in the last decade. “It’s about the customer and having that experience from driving to flying—when you take the longest range, fastest, single-pilot aircraft and you combine that with what’s arguably the fastest production super car out there. The technology and performance that you combine on each product line is just fantastic,” shared Stephen Friedrich, Chief Commercial Officer, Embraer Executive Jets. In a time when freedom of movement has become an endangered luxury, Duet flies in the face of convention and revs engines to its own tune. Form drives function as both 10 · Advantage Vol10 2020
vehicles influence one another, combined with new colors and inventive hand-painted exteriors, from the pops of Speed Blue stitched into both vehicles trim and seats and revealed by the laser-treated trim on the car’s alloy rims to the side air intakes on the Turbo 911 S to match the leading-edge nacelles of the aircraft painted Brilliant Chrome. One of the more unique aspects is the collaborative logo that depicts the car’s rear wing cradled by the plane’s winglet. An homage to the shared aerodynamics of both vehicles and the interplay of downforce and lift, the logo is found in dozens of surprising places. The logo is also placed prominently on both vehicles’ headrests, debossed in the Porsche and embossed in the Phenom 300E. The package also includes a three-piece custom luggage set by Porsche Design, emblazoned with the distinctive Duet logo using complementary colors and materials.
Left page (bottom) The collaborative logo depicts the car’s rear wing cradled by the plane’s winglet The stopwatch of the Sport Chrono package features an artificial horizon inspired by instrumentation in the aircraft cockpit Above In the 911 Turbo S, Porsche introduced a unique color combination for the steering wheel to match the aircraft’s yoke
IMAGES © Porsche AG and Embraer
Below Duet customers will also receive a special edition Porsche Design 1919 Globe timer UTC titanium-case watch
Between the two are many extraordinary details and shared features. The pièce de résistance is the jet’s registration number painted onto the car’s rear spoiler. Hidden during everyday driving, the number isn’t visible until the vehicle hits speeds over 80 mph, causing the rear wing to lift and create the perfect amount of downforce as it accelerates past other cars on the road. As a tongue-in-cheek design feature, the car has a glowing “NO STEP” scuff plate inspired by the warning markings on the aircraft wing, in addition to LED door projectors that cast the Duet logo on the ground. Both models illustrate benchmark design standards in the ultimate refinement of beauty, utilitarianism, and productivity. In addition to the two machines, owners will receive a special edition Porsche Design 1919 Globe timer UTC titanium-cased Swiss watch that matches the clock in the vehicle, both of which display an artificial horizon line inspired by the instrument panel in the aircraft’s cockpit. The car’s steering wheel also has a two-tone design inspired by the aircraft’s yoke, with accents in Speed Blue at 12 o’clock and, to further emulate that in-flight feeling, the 911 is the first to get a Chalk Alcantara-trimmed roof lining. The collaboration also saw the cockpit seats in the Phenom 300E redesigned to match the car so that seats in both vehicles feature red pull straps, a Speed Blue accent stitch and carbon fiber shrouds to create a shared connection. The significance of this marriage is expressed succinctly by Embraer Executive Jets President and CEO Michael Amalfitano: “In the spirit of delivering the ultimate customer experience, we are fusing two of the most notable brands in the aerospace and automotive industries, bringing together the pinnacle in production sports cars with the market benchmark in light jets, once again proving that we don’t simply follow trends—we create them.” Limited to a series of ten, this collaborative pairing of business jet and sports car is never to be recreated again. For more information on availability, please visit: embraer.com/duet Embraer Quarterly · 11
AN UNRIVALED MEDEVAC SOLUTION The Phenom 300MED—based on the best-selling light jet for eight years in a row—is the finest medevac solution available today
mbraer announced the Phenom 300MED medevac solution in August during the COVID-19 pandemic. Leading up to this announcement, teams across Embraer, including those in the Executive, Defense and Services & Support business units, worked together in partnership with umlaut and Aerolite to deliver a timely solution for what was now a different world. “The Phenom 300 platform—the most successful light jet in the world—with its unparalleled technology, comfort, and performance, is uniquely positioned for medevac operations,” said Michael Amalfitano, President & CEO, Embraer Executive Jets. “Given the current health crisis, we are proud to be working with two worldclass medevac-solutions partners, and we are primed to immediately start taking orders for this unprecedented air ambulance solution.” Featuring many benefits of the Phenom 300E, the Phenom 300MED includes best-in-class cabin pressurization, low operating costs, high mission flexibility, state-of-the-art avionics, plus its speed and range capabilities. With best-in-class cabin altitude of 6,600 feet, patients and crew enjoy more oxygen in the cabin. This feature equates to a healthier flight experience, which is essential for medical staff and patient care. Designed as an ideal solution for both civil and government applications, the Phenom 300MED will feature either one or two stretchers, as well as the ability to carry an incubator and additional medical equipment. Also available as a retrofit, the Phenom 300MED supplemental type certificate (STC) will be installed exclusively by Embraer’s award-winning Services & Support organization, ensuring the highest quality, reliability and service experience, direct from the manufacturer. To learn more about the Phenom 300MED or to request more information, please visit: embraer.com/specialmissions
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Left The Phenom 300MED is representative of Embraerâ&#x20AC;&#x2122;s modern and versatile product portfolio Below The Phenom 300MED is designed to be quickly and easily configured to meet the various needs of both healthcare providers and patients
Embraer Quarterly Âˇ 13
Few places in the world can match Namibiaâ&#x20AC;&#x2122;s sheer natural beauty. Read more on pages 16-21.
Exploring Namibia Isolation In The Bahamas Inspiration For Future Travel New Ways Of Traveling
Enigmatic Death Valley
THE EDGE OF AFRICA Far-flung otherworldly moonscapes, muscular mountains, wind-rippled sand dunes and endless horizons, Namibia is uncharted territory for intrepid explorers
nlike its southern African siblings who have, quite literally, grabbed the lion’s share of attention with their extraordinary wildlife offerings and endless photogenic landscapes of cragged mountains, powdery beaches, thundering waterfalls and picturesque wine estates, Namibia has very quietly glided under the radar. Its low-key approach has earned it a reputation as one of the world’s most underrated travel destinations. Few African countries can match Namibia’s sheer natural beauty. Located along southern Africa’s west coast, with Angola, Zambia, Botswana and South Africa as its neighbors, Namibia is one of the least densely inhabited countries in the world—a population of around 2.5 million spread over a vast landscape about twice the size of California. The country is defined by the Central Plateau, a spine of rugged mountain ranges and valleys that runs through its heart from north to south. This plateau is flanked by the golden grasslands of the Kalahari Desert to the east, wildlife-strewn bushveld to the north, and along the western fringe, the Namib, a narrow sand-swept coastal desert strip—said to be one of the driest and oldest in the world—stretching for some 1,200 miles down from Angola, along the country’s western coast to South Africa. At the center of the country, Windhoek, Namibia’s small, bustling capital city with its Neo-Baroque cathedral spires and incongruous German castles—architectural remnants of the country’s past as a German colony—is the best spot from which to begin and end your journey. And while many travelers choose to traverse the country by road, it’s really only when viewed from above that the full magnitude of Namibia’s wildly beautiful landscape becomes apparent; its sweep of sun-dappled rocky plains—fractured by a network of dry riverbeds—and otherworldly landscapes of bulging, reddish-brown strata-lined mountains and deep river-cut valleys, which ripple as far as the eye can see.
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Sustainability and guest comfort go hand-inhand in the redesign of andBeyond Sossusvlei Desert Lodge
Embraer Quarterly · 17
WORDS Lauren Ho, IMAGE © andBeyond
To the southwest of Windhoek is the private NamibRand Nature Reserve, a sprawling 850-square-mile conservation area spread over a flat, gravel-strewn Mars-like wilderness that stretches to a dramatic frame of rugged ridges, wind-rippled sand dunes and endless horizons. Nudged against the foot of the Nubib Mountains is andBeyond Sossusvlei Desert Lodge, an 11-suite camp that recently emerged from a top-to-toe overhaul. A stylish hub from which to explore nearby sights such as Sandwich Harbour, where soaring sand dunes plunge dramatically into the Atlantic Ocean, and Sossusvlei, a salt-andclay pan surrounded by an endless sweep of breathtaking russet wind-rippled sand dunes, the lodge is now an up-to-date more sustainable version of its former self, with enhanced environmental technology including an innovative gray water management system— the first to be used in Africa at such a scale— and a solar power set up that means each of the 10 suites and the new two-bedroom Star Dune Suite are almost completely self-powered. “I think the luxury travel experience will morph into one that is more purposeful, where making a positive impact and giving back in meaningful ways will form basic tenets of what guests seek in luxury travel adventure,” shared 18 · Advantage Vol10 2020
Jason King, andBeyond regional director, Southern Africa. At the southern edge of the Namib Desert, about 1.5 hours by plane from Windhoek, Zannier Hotels Sonop, one of two Namibian properties in the Zannier portfolio, is a luxury tented camp complete with its own landing strip set within the same magnificent barren expanse, studded by low-lying Camel Thorn trees and framed by a spectacular backdrop of craggy granite and limestone mountains. Here, experiences also take in its desert surroundings, from early morning yoga to horseback riding. The tents themselves take their cues from 1920s British colonialism, richly dressed in leather and timber antique furnishings from writing desks to safari chairs, and accessories like telescopes, vintage maps, binoculars and magnifying glasses. Supper is a grand five-course affair, served by black-tie, white-gloved butlers, while a postprandial tipple can be enjoyed in the club-like Cocktail & Cigar Lounge or under the stars at the lodge’s open-air cinema. Meanwhile, over at Zannier Hotels Omaanda— the group’s original Namibian property—10 clay and thatch-roof huts, inspired by the traditional homes of the Owambo tribe, serve
Left page At andBeyond Sossusvlei Desert Lodge, the 10 suites and the new twobedroom Star Dune Suite are almost completely self-powered Right page (top) The Zannier Reserve ensures the preservation of the local natural wealth and the durability of the wildlife Right page (bottom) Zannier Hotels Omaanda offers 10 individual Owambo-style thatchand-clay huts for utmost privacy
as a base for various game drives and nature walks—from rhino tracking to marveling at meerkats at sunrise—within the sprawling grasslands of Zannier Reserve by Naankuse, a 7,500-hectare wildlife sanctuary privately owned by the Zannier family. This all comes together as part of the group’s masterplan to preserve Namibia’s pristine wild surroundings, which also includes anti-poaching initiatives and animal rehabilitation. “In less than two years, our reserve has positively impacted the lives of 41 animals; 19 of which were critically endangered, 18 were near threatened and four were vulnerable,” said Arnaud Zannier, founder and owner of Zannier Hotels. “Guests are now searching for a meaning when traveling, even more since COVID-19. Since its launch, Zannier Hotels has always adopted this approach and the last months have accelerated our desire to go even further.”
IMAGES (left page) © andBeyond, (right page) © Zannier Hotels
Stretching over 300 miles along the Atlantic shoreline north from Sandwich Harbour to the Angolan border, the treacherous Skeleton Coast has long been a graveyard of ill-fated ships thanks to its almost constant blanket
EMBRAER TIP The fastest and longest-ranged singlepilot business jet, the Phenom 300E, is now capable of speeds up to Mach 0.80, getting you and five occupants to Windhoek efficiently from Cape Town.
Embraer Quarterly · 19
of fog, offshore rocks and heavy surf. In this far-flung corner of the world, against a background of raw, rugged wilderness, Shipwreck Lodge, managed by Journeys Namibia, comprises 10 chalets dotted among the windlashed dunes, each with captivating views of the fierce Atlantic breakers barreling in. Spend your days visiting the seal colonies at Möwe Bay, journey along the Hoarusib River, where occasionally brown hyenas, lions and desert-adapted elephants roam, or simply hunker down in your cabin and drink in the mesmerizing views of the desolate wilderness. As it happens, the ideal destination for self-isolation. “Luxury travel will continue to persist in the long-run, especially in isolated, unique and remote areas,” explained Alice Rigoldi from Journeys Namibia Group. Like with each of the aforementioned properties, sustainability and minimal environmental impact are at the top of the list for Shipwreck Lodge, which also runs on solar power, has a special water filtration system and supports the local communities. With over 42% of the country’s surface area under some form of conservation management, as well as having the world’s largest populations of cheetah and black rhinos living outside of protected areas, there is no doubt that Namibia is trailblazing its way to the forefront of conservation in Africa.
Left Zannier Hotels Sonop is constructed on top of granite boulders in authentic 1920s British colonial style Above The so-called Skeleton Coast is a 25 mi wide and 300 mi long coastal stretch in Namibia Right The shipwreck-shaped chalets are nestled between the dunes with a view of the Atlantic Ocean only a few miles away
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BUILDING RESILIENCE andBeyond supports the Africa Foundation with their fundraising efforts to provide clean and accessible water to vulnerable African communities. Conservation activities are also continuing to fight against high risks of poaching due to less vehicles moving through the reserves. andbeyond.com Since 2016, Zannier Hotels partnered with the Naankuse Foundation, which actively contributes to the conservation and regulation of the flora and fauna, protecting biodiversity and fighting the extinction of threatened species. In the Shiloh Wildlife Sanctuary, wild animals such as rhinos or elephants are treated under optimal conditions. zannierhotels.com
IMAGES (left page) © Tibo for Zannier Hotels, (above) © andBeyond, (right page) © Shawn van Eeden
The Shipwreck Lodge managed by Journeys Namibia, is focused on sustainable tourism and having as little impact as possible on the environment. Shipwreck Lodge partnered with the Puros and Sesfontein Conservancies, creating job opportunities for the two communities. shipwrecklodge.com.na
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PARADISE FOUND An exclusive selection of plush hotels, idyllic islets and sugar-white beaches in the Bahamas offer a refuge for pandemic-era travelers to practice social distancing in style
n archipelago of 700 subtropical islands with more than 2,000 picture-perfect cays, the Bahamas is beloved for its pristine landscapes, 19 th-century hamlets and laid-back locals. The private islands of Kamalame Cay and David Copperfield-owned Musha Cay have long been a playground for in-the-know globetrotters keen on castaway beaches and turquoise waters. However, a handful of luxury addresses in New Providence and the Out Islands have travelers turning their heads. Actor Sean Connery, a longtime resident of the Bahamas, was one of many A-listers (think Johnny Depp, Eddie Murphy, John Travolta) who owned a home on the country’s exclusive shores. Channel your inner James Bond at The Ocean Club, A Four Seasons Resort on Paradise Island. The iconic ’60s property played a prominent role in the 007 franchise flick “Casino Royale” starring Daniel Craig. Set amidst 35 palm-studded acres with sprawling Versailles-style gardens and five miles of snow-white beachfront, this 107room resort is sparkling with glossy updates. Residential villas have received a refresh and two renovated plunge pool villas fringing the estate’s 12th-century cloister and gardens have been renovated. Dining is also next-level. 22 · Advantage Vol10 2020
Guests who hook their own fresh catch can have the chefs at Jean-Georges Vongerichten’s DUNE prepare it for dinner. For those who’d rather tipple their way through the day, the resort offers a bespoke rum tour of John Watling’s Distillery that culminates with a rum tasting at the property’s slick Martini Bar & Lounge. Nearby, Rosewood Baha Mar is tucked away on the powdery sands of Nassau’s Cable Beach in the 1,000-acre multi-resort village of Baha Mar. Rosewood’s 231 guest rooms, suites and beachfront villas offer a soothing palette of crisp white and Caribbean hues with rubbed ebony and woven rattan finishes. Five globally-inspired restaurants from Indian to Mexican feature seafood-centric dishes with ingredients sourced from local fisherman and farmers. “Now more than ever, we have made it a priority to support our local entrepreneurs,” said Luigi Romaniello, the resort’s managing director. “We also forged new partnerships to support the environment by off-setting carbon emissions and protecting coral reefs.” Guests can release pandemic-induced tension at Sense Spa with a treatment menu that draws
Above The western waters of Andros Island is a haven for some of the biggest bonefish in the region Right page (top) Eleven Experience’s Bahama House offers guests the option to take over the 11-room hotel Right page (bottom) With its distinct cultural heritage, Harbour Island has always been a bit of a Caribbean insider’s secret
WORDS Nora Walsh, IMAGES Courtesy of Eleven Experience
EMBRAER TIP Take off from south Florida for the Bahamas in a Phenom 100EV, carrying up to seven passengers.
on Bahamian bush medicine. Parents longing for a grownup getaway can escape to the private island of Long Cay while little ones partake in safe activities like outdoor scavenger hunts, “Junkanoo” dance parties and marine life expeditions. Additionally, Baha Mar’s 18-hole Jack Nicklaus golf course, a 2,500-piece local art collection and a craft market-inspired gift shop keeps guests of all interests entertained. For those traveling in a pod of family or friends, Eleven Experience’s Bahama House offers guests the option to take over the 11-room hotel for the duration of their stay. “This model has always been Eleven’s primary offering, and we believe that privately buying out our properties is the best way to experience our remote and remarkable destinations,” said Sarah Stoll, the company’s chief operating officer. The charming retreat sits in the heart of Harbour Island, a destination famous for its pink-sand beaches, aquamarine shallows and candy-colored cottages. The island’s historic architecture and first-class dining are a draw for many, but it’s the adrenaline-spiking activities that lure most guests to Bahama House. Guides whisk adventurers off in Scorpion RIB boats to scuba dive blue holes, snorkel remote reefs, deep-sea fish for wahoo, and visit the country’s world-famous swimming pigs. Yet, the brand’s true specialty lies in taking novice to expert anglers on expeditions to stalk the Bahamas’ legendary gray ghost: the bonefish. Outfitted in top-of-the-line fly-fishing gear and fully-customized skiffs, guests hunt the elusive catch in the area’s back bays, creeks and mangrove shorelines. Die-hard fly-fishers will want to book the three staterooms aboard the 74-foot Eleven Mothership, which plies the western waters of Andros Island, a haven for some of the biggest bonefish in the region. In a world riddled with stress, self-isolating in paradise at any one of these remarkable hotels might just be the best medicine. Embraer Quarterly · 23
TRAVEL GEMS The world of travel is opening up slowly, but travelers are planning itineraries differently. We have chosen these destinations for guests who prefer to stay in varying degrees of isolation.
THE RANCH AT ROCK CREEK And breathe…if you missed booking in the fall, with nature’s confetti ready to decorate the rugged wilderness, winter is the best time to visit The Ranch at Rock Creek. That’s if you prefer minimal interaction on the only five-star guest ranch in Montana, stretching across 6,600 acres on the outskirts of Philipsburg. The authentic log cabins are perfect for social distancing, while the Trapper cabin is ideal if you really want to be remote. The Ranch incorporates a 2,000-square-foot spa and a 5,300-square-foot event barn. Fly fishing, horseback riding, sporting clay shooting, geocaching, hiking, biking and bowling (in the Silver Dollar Saloon) are offered year-round. In winter, guests love on-property snowshoeing, horse-drawn sleigh rides, ice skating and sledding. Winter rates include access to downhill skiing on the privately managed Discovery Mountain, with top-flight ski and snowboard equipment available for rent on site. Fancy something a little different? Explore Western Montana’s scenic waterways on a guided private float trip, try the ropes course beneath a Rhyolite outcrop or even go sapphire mining! theranchatrockcreek.com 24 · Advantage Vol10 2020
CROSS-BORDER HELI-SKI ADVENTURE For an unforgettable winter skiing adventure, head to Chalet Hibou and Chalet Pelerin at the heart of the French Alps. Touted as the locals’ best-kept secret, the chalets are remote enough to be stylish sanctuaries while being close to world-class ski terrain that straddles the French/Italian border. Think cold smoke powder and wide-open runs. Sainte Foy, Val d’Isere, Tignes, Les Arcs and La Rosière are a 30-minute drive away. Guests can reach the chalets in the small mountain village of Le Miroir by helicopter, plane or car. Buy-out guests have the option to ski or snowshoe up to Eleven Experience’s private outpost, The Alpage – a private sheep herder’s hut-turnedmountain retreat for a unique après-ski party. elevenexperience.com/heli-skiing-france
WORDS Debbie Hathway, IMAGES (left page) Courtesy of The Ranch at Rock Creek, (right page from top) © Heidi Kirn, © Eleven Experience, © Xigera Safari Lodge
CAPE ARUNDEL INN & RESORT Now more than ever, you may be resetting your priorities, and where better than Kennebunkport, Maine? Cape Arundel Inn & Resort is “coastal distancing” on this spellbinding stretch of the Atlantic Ocean, offering buyout options for guests looking for a more private, exclusive experience. The Main House and Ivy Cottage comprise seven and three rooms respectively. The deal includes remote check-in, a weekly housekeeping service, staff to help from a safe distance, bicycles and private access to the Club House Lounge, restaurant and kitchen. There is a myriad of things to do just minutes away in the port itself. All you have to do is choose between serenity and stimulation. capearundelinn.com
XIGERA SAFARI LODGE
Xigera (“Kee-jera”), named after the pied kingfisher, is a Red Carnation creation opening in the heart of Botswana’s Okavango Delta in January 2021. Comprising 12 suites, Xigera’s design and décor encapsulate the art of surprise and delight. Guests looking for a restorative experience through environmentally conscious hospitality will help ensure that the surrounding wildlife survives and thrives, and that local communities are empowered. A solar hybrid power system attends to most of the lodge’s energy needs, while SolarView tinted glass ensures energyefficient air conditioning. Water will be purified using a Reverse Osmosis process. Beyond the highly experienced team, the welcoming committee may well include the resident big cats. xigera.com
Le Bijou has enhanced its classic five-star service by adapting its apartment stays to COVID-19 conditions. Digitalized and designed with Swiss attention to detail, the apartments in Lucerne and Zurich operate without staff. Book your quarantine stay, convert your apartment into a private health center complete with nursing, food delivery, and personal chef services, or make it your home office with high-speed internet. You can also book a medical check-up and coronavirus test at your apartment. Le Bijou offers a brilliant entertainment program via state-of-the-art audio-visual equipment to alleviate the tedium. However, the apartments are close to fine restaurants and sights should you need a change of scenery. lebijou.com
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FUTURE OF TRAVEL
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Chablé Yucatán in Mexico offers wellness retreats for guests to start the New Year with a healthy body and state of mind
ROADS LESS TRAVELED As we approach 2021, the urge to replace the virtual vacation of 2020 with a reallife adventure is stronger than ever. But how will we travel? Where should we go and what can we do when we get there?
WORDS Emma O’Kelly, IMAGE © Chablé Hotels
here’s no denying that 2020 has seen us redraw our routes around the world. We have visited Svalbard from the sofa, Antarctica from the armchair and abandoned fast-paced corporate travel for longer stays with loved ones, enduring quarantines to see them. We have experienced “bubble holidays” with a select group of friends, sharing hygiene routines in private villas and retreats. Safety, space and privacy have become the new luxuries. Suddenly, the notion of a weekend shopping trip to New York seems as outmoded as sending a fax, an overnight hop for a gallery opening as out of fashion as going into the office five days a week. So, what will we be doing in 2021? First, the “flexcation”—the long-stay trip that combines business and leisure where the kids are educated and parents can hold conference calls from the beach. Hotel groups with serviced villas and apartments such as Aman and Four Seasons are seeing families check in for longer stays and resort hotels in the Caribbean and the Maldives are transforming themselves into “Work from Paradise” venues. In cities, hotels are also adapting to the new norms of remote working. Rosewood London’s “Workcation Package” includes a family concierge who takes care of online school and extra-curricular activities, a business butler who will fetch fresh coffees, shine your shoes and print off work documents while you hold Zoom meetings in your guest suite. “We will become alternative nomads, pitching up in a city and working there for a month or so rather like we did in the old days,” predicts Iain Ainsworth, founder of The Aficionados, a collection of Europe-based boutique hotels, townhouses, villas and maisons. Most of his properties are family-run affairs (think Villa Flor in the Engadin Valley and Hotel Cervo in Zermatt) that cannot afford not to adopt stringent sanitation measures. “There has been a rise in families booking smaller hotels and apartments which come with concierge services,” he added. Embraer Quarterly · 27
FUTURE OF TRAVEL
“The business aviation industry has shown resiliency, and the data indicates that the recovery is starting with small and medium cabin jet aircraft, which is an opportunity for Embraer and our segment-leading portfolio of Phenoms and Praetors. At Embraer, we are passionately dedicated on four distinct pillars – technology, comfort, performance and support to drive innovation and generate growth,” said Michael Amalfitano, President & CEO of Embraer Executive Jets. “We introduced technological advancements to the Praetor family this year, including making the HEPA filter standard, and certifying both the electric lavatory pocket door and our enhanced SVGS avionics. Our team’s efforts throughout 2020 have paved the way for a different world. Not only did we most recently announce the Phenom 300MED, a unique medevac solution, but our teams collaborated with other companies and groups to fight COVID-19. Our focus remains on our valued customers and our vision to deliver the ultimate experience in business aviation,” he continued. Such smooth, safe logistics with high levels of service are paramount, and high-end operators who can by-pass mass transport hubs will win out. Meridian Adventure Sail operates a fleet of six sailing catamarans that can ferry up
EMBRAER TIP The Praetor 500 is a true corner-tocorner aircraft that can quickly span the continent of North America with a nonstop range at long-range cruise speed of 3,340 nm.
Left In partnership with White Desert, Cookson Adventures offers trips from the South Pole to the Peninsula Above Meridian Adventure Sail operates a fleet of six sailing catamarans that can ferry up to 32 guests Right Canyon Ranch has provided physical and mental escapes across the U.S. since the 1970s
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IMAGES (left page) © White Desert, (above) © sail.meridianadventures.com, (right page) Courtesy of Canyon Ranch Woodside
The biggest trend for next year, however, is the staycation. In a survey carried out by the International Luxury Travel Market (ILTM) in July, 73% of people plan to stay closer to home during the pandemic. In the U.S., All Roads North has seen the rise of the high-end, customized road trip, and according to ILTM, bookings for private yachts, helicopters and jets have jumped 17%. Now that we travel in family bubbles, private charters and planes cost no more than a group of first-class flights on a regular carrier and can be organized last minute, once negative test results for COVID-19 have come through.
to 32 guests on tailored trips to unspoiled ocean locations. This December, it is on course for Raja Ampat, Indonesia’s Coral Triangle and the Aegean Sea departing from Turkey. Cookson Adventures specializes in highly tailored nature and wilderness adventures and this winter has partnered with White Desert, Antarctica’s leading camp operator to offer trips from the South Pole to the Peninsula by ice, air and sea. Founder Henry Cookson predicts a growth in explorations to remote and idyllic destinations that help to give back to the planet. “There are many communities and conservation whose income has completely halted due to the pandemic,” he shared. “In response, we’ve launched conservation-centric experiences, such as tracking previously undocumented elephant herds in Angola’s unspoiled wilderness and supporting safari rangers in Botswana’s Okavango Delta.” For those who want to immerse themselves in the land and its ecosystems while doing good at the same time, Yonder and Farm Stay USA highlight experiences at working farms and ranches across the U.S. Farm Stay founder Scottie Jones explained: “Agritourism can help revitalize rural economies, educate the public about agriculture and preserve agricultural heritage. The extra revenue also helps keep some of these farms afloat.” Retreats offering healthy living and holistic wellness are also top of the list. Since the 1970s, Canyon Ranch has provided physical and spiritual escapes across the U.S., and this holiday season, they are starting a major initiative to empower guests to gift transformative experiences across all four properties—Tuscon, Arizona; Lenox, Massachusetts; Woodside, California; and Las Vegas, Nevada. In the true spirit of giving, Canyon Ranch will donate 5% of sales to the nonprofit, nonpartisan humanitarian aid organization Direct Relief. In Mexico, family-owned Chablé Yucatán and Chablé Maroma are running retreats that include boxing yoga and meditation and spa ceremonies such as the Winter Solstice Temazcal—a rebirth ritual designed to relax and cleanse the nervous system, help eliminate fat and toxins and stimulate the digestive and respiratory systems. This twin-centre trip allows discerning travelers to stay in the heart of the Mayan jungle as well as on the pristine white sands of Maroma beach. “Now more than ever, people around the world are acutely aware of the importance of good health and are looking at their general wellbeing with greater interest,” shared Cinthya Alva, wellness director at Chablé Hotles. Everything, however, depends on travel protocols. Popular destinations will be those that facilitate easy travel while keeping us safe. As airports race to become “filtering centers,” testing and temperature-checking passengers as they enter, and countries jostle for position on an unofficial health chart, where we go from here will ultimately be governed by how safe we feel when we get there. Embraer Quarterly · 29
Badwater Road, 2019
A WORLD UNTOUCHED Photographer Julieanne Kost captures the enigmatic beauty of one of the most desolate and barren landscapes in the world
The otherworldly landscapes of California’s Death Valley have long been a source of wonder for artists, photographers and the like. Julieanne Kost is no exception. Her breathtakingly beautiful photographs of the desert straddle a world of familiarity and wonder, putting the colors, textures and tones of the landscape into a new light. The result is a symphony of imagery that transforms one of the most inhospitable places on our planet into a mesmerizing mosaic of sand, rock and earth. The viewer is left awestruck by the natural beauty of the world Kost captures through her lens. No stranger to imagery, Kost is the digital imaging evangelist director for Adobe Systems. Her mastery of digital imaging techniques complements her skill as a photographer seamlessly, allowing her to manipulate her photographs to reflect her unique worldview. She sets out to convey a feeling of the experience she had the moment she shot each of her images. “I wouldn’t expect everyone to have the same response,” she says. “It would be so boring if we did.” Kost views her relationship to image editing as a constantly evolving symbiosis, allowing her to focus on her own creativity and ideas. With advancements in technology, her art develops as well. She uses her computer not to create shortcuts in the creative process, but to push the boundaries of her work, placing a tremendous amount of focus on the process of exploration. “Photographers are artists,” explains Kost. “We see things in ways no one else does. Now, more than ever, we must realize that our individual vision is what matters most.” For more information and work by Julieanne Kost, visit: jkost.net
Badwater Road, 2019
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Stovepipe Well, 2015
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Gower Gulch Trail 2019
Gower Gulch Trail 2019
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Natural Bridge Trail, 2015
Mesquite Flat Sand Dunes, 2019
Mesquite Flat Sand Dunes, 2015
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Badwater Road, 2019
Gower Gulch Trail 2015
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With its permaculture garden, Bawah Reserve has a solution that benefits both guests and the environment alike. Read more on pages 42-45.
Nicholas Air Interview The Benefits Of Permaculture PALS with Joe Howley Environmental Innovation Â© Bawah Reserve
Robert Rubinstein Interview
TOP-FLIGHT SERVICE For NICHOLAS AIR, providing nothing less than the best service for their members has positioned them for long-term success. We sit down with Vice President of Sales and Marketing, Peder von Harten, to explore what sets them apart.
How can you best describe the NICHOLAS AIR experience and how is it different from the competition? The experience at NICHOLAS AIR has always been about the confluence of a flawless safety record, worldclass member services, and flying the best aircraft in the industry, all from a company that owns and operates its fleet. We never set out to be the biggest operator or program in the industry, but what we did strive to do, and subsequently accomplished, is that we have earned our reputation of treating our members the best. We’ve succeeded in this, and not by our own account. The resounding sentiment we get from our members is that we simply have treated them better than anywhere they’ve been before. They see our passion for quality and our commitment to their onboard experience. They see how our Member Services division handles their every need. They see how our pilots transcend the adage of “just flying the airplane” and are trained in hospitality and personalized service. As a privately owned company with no unions and no private equity involvement, we are able to align our 40 · Advantage Vol10 2020
entire company and unite them to pursue one goal: customer satisfaction.
service reputation and continued commitment to new airplanes.
What challenges have you encountered since the beginning of the pandemic, and how have you navigated them?
How do you see the future of private aviation?
To be honest, our brand has not seen much challenge throughout, mostly because of our leadership team’s commitment to running a responsible business. We have grown significantly in recent years, but it has been done responsibly. We listen to our membership and understand what they want to see from their program. As such, we’ve grown significantly, and are fortunate to have a partner like Embraer in that process. Our members have demanded Embraer products over all else, and we responded by ordering more airframes from the factory at a time when other providers are turning back orders or selling their delivery positions. Our team has responded, onboarded new aircraft, and continued to grab significant market share during this time. Yes, new entrants are coming into the private aviation market, but our success has been in seeing new members leave their current fractional or card solution and opt to work with NICHOLAS AIR because of its sterling
I see the future of private aviation to be bright and that there are going to be more individuals looking to enter the market as they seek ease of travel. Additionally, I believe that 2020 has taught us to hold our families a little tighter and for the frequent traveler, there is no other way to gain back valuable time than private travel. I do see a continued contraction in corporate flying and overseas flying and the need for large, long-haul aircraft as restrictions stay in place around the world.
Your fleet of aircraft includes the Phenom 100 and the Phenom 300. Why do you think these aircraft are right for your customers? These aircraft provide the perfect platform and help them bridge the regionality of some travel on the Phenom 100, but then stretch their range on the Phenom 300 and Phenom 300E. There is not another airplane like the Phenom 100 for those regional missions that our members
prefer. On the Phenom 300, it does everything that we and our members ask of it. It has incredible range, great luggage space, fantastic short runway performance, and unique to NICHOLAS AIR, can hold nine passengers while still being crewed up front by two full-time pilots. No other program in the country offers that sort of flexibility or passenger count, and that is a real deciding feature for many customers.
You recently ordered two new Phenom 300E aircraft from Embraer. What drew NICHOLAS AIR to this particular aircraft? Range, reliability and the reputation it has amongst our customer base. As I alluded to earlier, this aircraft type does everything we ask of it and holds a distinct competitive advantage in the market based on its seating configuration. As an operator, keeping an aircraft on the flight line, especially given our demand, is vital to our success and we have had such a long run with the Phenom 300 type, we are able to see the long term payouts from that investment.
IMAGES (left page) © NICHOLAS AIR, (right page) © Paul Bowen
What would you say it takes to succeed in the private aviation industry? Honesty, integrity and putting the customer first. It sounds cliché, but it is actually absent from much of the industry, perhaps because of the amount of money that changes hands in a transaction. The amount of private equity and venture capital in the industry makes it necessary for brands to put profits above all else, just to pay investors their piece. We have seen too many scenarios, even in 2020, where some brands were assumed to be on solid footing based on what they were told, only to close up shop and leave the customer hanging. The reality is that if you put your customer first and are open and honest with them, it alleviates many issues. It certainly applies in business, but it’s also a general life lesson too. This is an industry where we have seen many companies get in too deep, and the results of that hurt the reputation of the industry overall. With how our
brand is structured, where we have no union interference or investors to pay, our focus is entirely on our customers. In a metaphorical sense, our customers own the equity in the company. They are the investors. So, we owe it to our customers to be honest, operate at a higher level of integrity than the rest of the industry, and to provide the best for them.
Does your company have any noteworthy Corporate Social Responsibility initiatives? Was there anything the company did specifically as a response to the ongoing global pandemic? We have done something that is entirely different than other companies have done—we’ve done things almost exactly as we always have. Since the beginning, we’ve been incredibly meticulous about the interiors of our aircraft and they are detailed more than any other fleet I can think of. Our pilots, who I mentioned earlier, are an extension of our service culture, cleaning the aircraft between every leg to ensure they are sanitized and in top shape for our members. From a product standpoint, we have stayed true to our roots there as well, at a time when nearly every
other company has changed its entire structure in order to grab whatever revenue they could during the downturn. Fractional companies that wrote off jet card programs in the past are suddenly moving away from fractional, and yet others are abandoning their program tenets just to create cash. We have trusted our business and our team to present the best product in the business, and in turn, our new and renewing customers have agreed with that stance each time they choose to have us as their provider. Our team in the office is enjoying the benefits of a brand-new Member Operations Center and Headquarters, which brings cutting-edge technology to our operation each day, allowing service, sales, maintenance, operations and leadership to have a true 360-degree view of our business at a moment’s notice. With situational awareness and safety being the top priorities of our company, we see our operational and cleaning protocols far exceeding even our lofty expectations. For more information on NICHOLAS AIR and their services, please visit: nicholasair.com
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REGENERATIVE FARMING From NGOs to luxury hotels, permaculture projects across the globe are putting regenerative farming front and center
First coined in the 1970s by Bill Mollison and David Holmgren, it is both an agricultural system and philosophy. It often overlaps biodynamic planting, biophilic design and the circular economy—which also share its central tenets that everything has purpose; there is no such thing as waste and no damage caused to the earth. As global concern grows over the damage being done by mono-crop planting and industrial agriculture, more and more independent farms, estates, NGOs and landowners are reversing back to this more traditional way of growing food. Different organizations put these principles into practice in various ways. Justdiggit, an NGO based out of Africa, operates where land isn’t as lush and bountiful. It runs programs in Kenya and Tanzania to turn parched earth into green spaces. The land might have been damaged through overgrazing and overexploitation or from the changing climate. By using ancient techniques, Justdiggit reverses the damage so the land can feed people once again. They start by digging “bunds” or holes that help capture rainwater so it doesn’t flood and wash away soil but can sit and permeate ground. That’s the first building block to creating healthy soil that can support life. “Bringing back vegetation and trees, which restores the water balance in the soil, positively impacts
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biodiversity, water and food security and the local and regional climate,” explained Senne van ‘t Hof from Justdiggit. “Ecosystems are restored and the nature that was once present returns. Additionally, the livelihood of many is positively impacted as re-greening makes the soil more fertile, making it easier to grow crops.” Another NGO, The Ripple Effect, also focuses the permaculture lens on where people need it most. It has created a 10-acre permaculture training center, Eden Ixil in Guatemala, which continuously teaches 400 people how to use permaculture to grow food and medicinal plants in line with what flourishes in the country’s soil. “We produce our own electricity using solar panels, catch our own rainwater and every waste source has a function in giving life to another part of the system as a whole,” shared Cristina Asensio, one of the project’s managers. From starting small, using nature’s patterns to influence planting, using their marginal spaces and creating integrated planting systems, The Ripple Effect is permaculture philosophy coming to life. Permaculture isn’t just about the land. The non-profit organization GreenWave applies regenerative principles to ocean farming. They have created a polyculture aquatic farming system anyone with a boat and 20 ocean acres can adopt. Regenerative ocean farming cultivates a mix of seaweeds and shellfish (oysters, mussels, clams, scallops, and more) that require zero inputs—no fresh water, no fertilizer, no feed, no arid land— making it one of the most sustainable forms of food production on the planet. These species are restorative and can sequester carbon while rebuilding marine ecosystems.
WORDS Georgina Wilson-Powell, IMAGE © La Donaira // For more information on The Ripple Effect, visit: therippleeffectinc.org
ermaculture at its most fundamental level means farming and planting in rhythm with nature. It doesn’t use chemicals or pesticides and requires you to work in harmony with the land, plants and ecosystem you have rather than the ones you want. Nature has already devised everything we need to grow enough food and keep us healthy. Permaculture uses that as its guiding light.
At Finca La Donaira guests can taste incredible organic produce, with zero-mile farm-to-table dining
Permaculture might have had a hippy period a few decades ago, but there’s no need to sacrifice your creature comforts to experience this holistic farming practice in action. Overlooking the Masai Mara in Kenya, Angama Mara has a spectacular vegetable garden that follows permaculture’s planting ethos and showcases how it can be utilized anywhere to create lush bounties of food. This luxury safari reserve uses companion planting to maximize their yield from a small space. All suitable food waste becomes compost in their worm farm and plastic waste is reused to create EcoBricks that form their raised vegetable beds.
From African plains to tropical islands, permaculture can apply anywhere. Over in Indonesia, the exclusive Bawah Reserve on the Anambas archipelago uses the agricultural philosophy to supply 30% of the fruits and vegetables, herbs and spices that its kitchen needs. Bawah Reserve is not only that magic place where you are able to disconnect from everything but nature; it is also the place where guests can learn about sustainability, permaculture and conservation. “Everyone who desires to go deeper can walk through our gardens with our landscape or sustainability managers. Here, they will discover how we cultivate new vegetables in the nursery and how the team propagates different species to reforest the island. They’ll also learn about the many different local seeds we have in Bawah’s Seed Bank, and how we create our own compost and fertilizers. We teach guests about our local species of plants and their medicinal properties, mood-boosting abilities, as flavor-enhancers, and even as disinfectants and antiseptics,” expressed sustainability manager, Eva Giraldo. Bawah Reserve also works with, and buys from, farmers on nearby islands and encourages them to follow the same organic farming principles, so their land is looked after for future generations.
Left In Kenya, Angama Mara has a spectacular vegetable garden that follows a robust planting ethos Above At Bawah Reserve, guests can visit the gardens and learn about local permaculture practices Right Justdiggit, an NGO based in Africa, runs programs in Kenya and Tanzania to turn parched earth into green spaces
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IMAGES (left page) © Angama Mara, (above) © Bawah Reserve, (right page) © Justdiggit
“Regenerative ocean farming works to mimic the diversity of ocean reefs by growing a mix of species that act in concert to revive ecosystems. Each crop plays a vital role,” said GreenWave. “For example, a single adult oyster can filter as much as 50 gallons of water a day. Combined with the environmental benefits of seaweed, we can turn regenerative ocean farms into a climate solution powerhouse and stack benefits by growing seaweed and shellfish together.” So far, GreenWave has supported and trained 120 farmers across the Americas. Their goal is to train and support 10,000 farmers in the next 10 years.
EMBRAER TIP Not in a hurry? The Praetor 600’s longrange-cruise speed not only maximizes its range but fuel efficiency as well. Travel greener at the expense of only a few extra minutes in-flight.
Back in Spain, Finca La Donaira started as a 1,750acre agro-ecological project that follows traditional farming methods. It lets animals roam free and produces, amongst other things, its own extra virgin olive oil, organic wine and almonds. Its new experience, La Dehesa Biodinámica, creates a program for guests to stay on site, connect with their animals, pick up the permaculture ropes and taste and cook with their incredible organic produce, with farmto-table dining that is proudly zero-mile. “With a visit to our property, visitors get closer to nature and farm animals that compose our farm. This is an example of how we cultivate and take care of our land using biodynamic preparations. In this way, we manage to vivify, revitalize and fertilize our soil with natural products, without any type of pesticides, herbicides or insecticides,” said Gloria Martín, sales manager at La Dehesa Biodinámica. On every continent, from NGOs to organic farms, permaculture’s ideals are being adopted to bring us back into balance with Mother Nature. Could this be the regenerative answer to our over-farmed mono industrial systems? It’s time to have faith in nature again. Embraer Quarterly · 45
HELP FROM ABOVE Joe Howley leads a small army of volunteer pilots who donate their time, services and planes to transport patients with rare conditions to life-saving medical facilities for hospital treatments
owley, president and volunteer pilot, began his journey with a passion for flight. In the mid-1990s, a friend introduced him to general aviation by taking him on a flight over the USA’s Northwestern territory. Howley instantly “got the bug” and after a few years of flying for pleasure, he began to wonder, “What else can I do with a plane?”
For people with rare conditions and illnesses, the best medical care isn’t always around the corner. Patients can be as far as 200-400 miles from treatment, which makes going back and forth for care almost impossible, but that’s where PALS steps in to fill the gap. One woman explained her experience as a patient, “Listen, I guess you could’ve given me a ticket, and I could’ve figured out how to do this
WORDS Jennifer Davis, IMAGES © Embraer
As one of six co-founders, Howley was aware of other organizations that do similar charitable work but saw an opportunity to do it better. Together in 2010, they worked to create an efficient and transparent organization with strong rules of governance, a model that unfortunately doesn’t always exist in the volunteer space. While other organizations would typically abandon critically ill patients at the airport, the Patient Airlift Services (PALS) model ensures patients always get to their final destination.
Operating along the eastern seaboard of the U.S., another factor that sets PALS apart is their dedicated volunteer pilots. Howley has been flying one patient with a unique skin condition called “butterfly disease” for 10 years. He developed a genuine affection for the family and was present when the child got to see the ocean for the first time. It is not uncommon for pilots to get attached to patients, and they will often say, “When this patient calls for a flight, I want to be the first to know.”
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Left page Joe Howley and his wife taking ownership of their Phenom 300E at Embraer’s Global Customer Center in Melbourne, Florida Right page Joe Howley chose the optional Bossa Nova interior featuring Embraer’s exclusive Ipanema sew style
commercially, even though I have an immune system problem, but to literally have a stranger come out of the sky to take me where I need to go is a godsend.” Knowing they can get the best medical care they need to survive allows patients to go from hopeless to hopeful. In addition to civilians, PALS also supports patriots by transporting wounded veterans to different events and activities. Over time, Howley has developed a keen appreciation of his work’s impact and is dedicated to keeping it going. When PALS started, Howley flew most of the missions, but now they have a roster of over 600 pilots, 70% of which do at least one flight a year. As the range and capacity of accessible aircraft have grown, the organization has been able to help more people. Because Howley has flown over 1,000 patient missions and continues to fly between 75 and 100 PALS flights every year, he recently decided to expand his flight range and acquire a Phenom 300E. A ten-year track record of dependability, significantly longer range, speed, and ability to fly above the weather is what attracted Howley to the Phenom 300E. “Now I can fly from NYC to SFO with one stop. My previous planes couldn’t make it, and I’d have to stop and stay overnight before continuing.” Joking about his
age, he praised the air pressurization system for creating a “super comfortable” experience that leaves him more refreshed after only 3-4 hours of flying time. He chose the optional Bossa Nova interior, named for the Brazilian style of jazz music. It’s the first series to feature piano black surfaces, carbon-fiber accents and Embraer’s exclusive Ipanema sew style. “In addition to great avionics, it was interesting to see how much effort and passion Embraer invested to bring a high-end luxury car-like interior to a plane, which just hasn’t been done before.” Before COVID, PALS was doing about 3,500 passenger flights per year. Because of their service’s unique nature, PALS staff spends a significant amount of time finding, vetting and pairing patients with the right pilots. The organization’s efficient structure and 100% volunteer board has allowed them to generate USD 4 in services for every dollar donated. Unfortunately, the pandemic has compromised their ability to fundraise and find pilots willing to fly. Because of this, now more than ever, PALS is in need of support in the form of donations, owners willing to contribute flight hours with their plane and crew, and of course, skilled pilots. For more ways to contribute to PALS, please visit: palservices.org Embraer Quarterly · 47
THE WAVE OF THE FUTURE How sustainable investment and environmental innovation will drive business, and the planet, to a brighter tomorrow
here does the responsibility for the future of our planet lie? Is it on the shoulders of governments, encouraged to reduce emissions by UN targets and initiatives? Perhaps, although the UN Environment Program’s 2019 Emissions Gap report suggests that thus far “countries are not doing enough. An increasing number of countries and regions are adopting ambitious goals in line with the transformation needed, but the scale and pace is not sufficient.” The future of environmental sustainability may not be in government hands, but in the compassion of businesses and their shareholders to act responsibly. “The gap between belief and investment,” writes Environmental Defence Fund (EDF) president Fred Krupp, “represents a critical opportunity for companies to double-down on sustainability commitments and lead on climate—as your consumers, employees and investors all expect.” According to the EDF, we must now move into the fourth wave of environmental innovation. The first wave set aside land for conservation, and the second introduced legal measures to hold government and corporations accountable for their environmental actions. The third reached out to, and encouraged partnerships between, businesses and markets to reduce emissions and craft safer products. Now the fourth unites the previous three, and combines new technologies and innovations, a prevailing attitude toward environmental considerations, and a focus on the power of people and businesses to make a positive impact whether led by governments or not. Those fourth wave technologies are already with us, and they raise the bar for corporate sustainability. Companies are taking note. In September, more than 560 global companies with revenues of USD 4 trillion called upon governments to adopt policies to reverse nature loss, days before the UN General Assembly adopted its 75th declaration that recognizes the urgent need for member states to protect the planet. There are some obvious targets for new, cleaner technology. The transport industry, according to The Climate Group, is the fastest growing contributor to climate change, accounting for 23% of global energy-related greenhouse gas emissions, and accelerated adoption of electric vehicles could go some way to mitigating that output. Companies like Lyft and Uber, and even municipalities such as New York City, have committed to electrification of their fleets. Amazon, too, aims to eliminate its carbon footprint by 2040. “If a company 48 · Advantage Vol10 2020
WORDS Alex Cox, IMAGES (left page from top) © Rivian, © Curtis Myers / View, Inc, (right page) © Unsplash
with as much physical infrastructure as Amazon, which delivers more than 10 billion items a year, can meet the Paris Agreement 10 years early, then any company can,” said Amazon CEO Jeff Bezos following the company’s purchase of 100,000 electric delivery trucks from U.S. electric vehicle startup Rivian. So many transport giants committing to vehicle electrification serve to spotlight the positive impact that embracing fourth wave technologies can truly have on a business. These are not selfless pledges. Not only will such moves surely be lauded for their contributions to reducing emissions and potentially increasing wider adoption of electric vehicles, they will inevitably lead to a significant future cost-saving. Increased adoption and use of 5G technology gives vehicle electrification a second boost: interconnected, intelligent and automated vehicles will not only lead to safer roads, their intimate knowledge of current traffic conditions will contribute to a vast reduction in congestion, further lowering emissions output for those vehicles still reliant on fossil fuels. Moreover, the adoption of new technologies has a cascade effect. If a business is able to gain an advantage, however temporary, by being ahead of the technology curve, the trickledown effect as that company’s competitors strive to catch up is a net positive for the world. Energy-saving is a huge metric, and one that’s easily exploited to mutual benefit. View’s blindfree smart windows for office buildings, to give a simple and outwardly innocuous example, automatically tint to reduce glare while still
letting in natural light. This can cut demands on HVAC by 18%, and the more pleasant environment near windows means floor spaceutilization could potentially increase by 20%. Microgrids, supported by companies like Sparkmeter, can encourage and enable smaller communities (or, indeed, the businesses which support them) to invest in centralized sources of clean energy, distributing power locally and reducing the burden on both the finances of individuals and the infrastructure of large energy suppliers.
Left page (top) Electric vehicle startup Rivian will produce 100,000 electric delivery trucks for Amazon Left page (bottom) View’s blind-free smart windows at San Francisco International Airport Right page With the world more interlinked today than ever before, it will require the efforts of both the private and public sectors to mitigate the effects of emissions
Investing in artificial intelligence or robotics to streamline and automate processes, using more sustainable materials, employing supercomputer tech to predict future trends, or blockchain to monitor product safety or supply chains—these fourth wave ideals are all very strong in theory, and increasingly they are what investors are looking for. But now is the time for CEOs to catch up. A recent survey by Bank of America asked executives to estimate the percentage of their company’s shares held by those employing sustainable investing strategies. The average estimate was 5%; in truth, the number was far closer to 25%. “At a time when stakeholders are pressuring leaders to raise the bar on corporate climate leadership,” stated Fred Krupp, “executives cannot hide behind outdated notions of ROI. The same technology that is helping them compete financially can help drive a better future for the planet as well.” The fourth wave is rolling. We all need to grab a board and ride it. Embraer Quarterly · 49
LICENSE TO OPERATE When it comes to maintaining or improving social-environmental balance, there’s no partial pregnancy. You’re either in or you’re not. Robert Rubinstein, TBLI Group chairman and founding partner shares his vision for environmental social governance and impact investment.
How did you decide to create your company TBLI Group? What is your company about?
then help those who wanted to go from curious to serious, which was with asset allocation.
I chose finance mainly because of the concentration of wealth (although this was in ’97, it hasn’t changed that much). I figured I only had to convince the top 100 asset owners/managers, who had direct or indirect control of 20-25% of the assets, to embrace sustainable investment. That was the driver to start TBLI. TBLI stands for triple bottom line (TBL), the threepart accounting framework (i.e. social, environmental and financial) and the “I” stands for investing. TBLI refers to investments made involving all three bottom lines, instead of just one. This was before PRI (principles for responsible investment)—the term ESG (environmental social governance) didn’t exist. There was no GIIN (Global Impact Investing Network), there was no impact investing, there was nothing. It was just a barren wasteland. That was the starting point of using education to change the mindset of those who controlled the money flows and getting them to look at sustainable issues in the way that they managed money. I had to help with the convincing and
What is ESG and impact investment in a nutshell? And what are the benefits?
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It’s basically looking at all the risks. Not just financial risk and return—also environmental, social and governance risk and return. By looking at all those issues, analyzing and measuring them while trying to minimize ESG risk, companies perform better. If you only take the social side, it’s very expensive to replace a senior-level person at the same level as the person who left. If you have a place that people are proud of and inspired to work at, and they don’t leave, you save a tremendous amount of money. If you don’t produce a lot of waste, if you don’t use a lot of resources, if you don’t use a lot of power to generate returns, you’re saving money compared to a company that is polluting, having to pay fines and having problems with governance. We define it by asking, “While you’re making a profit are you maintaining, improving or worsening the social-environmental balance?” Most companies are worsening it. The COVID-19 pandemic is a failure
of environmental and social issues… illegal wildlife trafficking. All of this relates if you really focus on maintaining and improving socialenvironmental balance. It means your company is incredibly resourceefficient and a great place to work so you will survive and thrive when others will have difficulty.
In your opinion, what are the main challenges for companies wanting to move toward a more sustainable investment? I have always said the challenge for the ones who started really late is finding talent. You see it now in the financial sector, apart from the pandemic. Top executives are leaving, disillusioned. Everybody is looking to reduce their environmental and social footprint, so the war on talent will only become greater. There will be the problem of finding the best and the brightest and keeping them. Plus, it will be quite expensive if you’ve done nothing. For example, if you’re in the cement or steel industry and you’ve got massive stranded assets you can’t get rid of or write off or change, it will be very hard. But not doing something will be even more costly. The reason why many people don’t commit to ESG and
impact investing is they’re not really convinced. If they were they’d look at it the same way they would a merger or acquisition, with all resources thrown at it. The financial industry has been spending nothing on capacity building related to ESG since the 2008 crisis. They’re spending on ICT, cyber security, compliance, capital buffers and, if anything’s left—bonuses.
INTERVIEW Debbie Hathway, IMAGES (left page) © Unsplash, (right page) © Hans Vissers / hansvissers.nl
How can ESG and impact investment help shift the current linear growth trajectory of resource consumption? Would this help with the environmental crisis? It’s an educational issue. It always has been. It’s about understanding that you can achieve a market rate return and have a social and environmental value. The problem is that products don’t reflect their true cost. Once they do, companies and investors will adapt. Why are all these companies making announcements about reducing CO2 emissions? Under the Paris Agreement, carbon is a cost now. If you’re in a CO2-intensive industry, for example, you’ll have to pay more. If resources are expensive and labor is cheap, you’ll have more people and use less resources. If labor is expensive and resources are cheap, you’ll get rid of labor and try to use lots of material, and robots and things.
Can you tell us about the awareness of the three regions (U.S., Europe, Asia) when it comes to all things ESG? Anyone can be the center of impact investing if they are already a financial center. If they have a reasonable financial infrastructure, it’s easy to own the space because no-one does. Why do you think that there isn’t a single private bank in the world that totally dominates impact investing if it’s so important? Not one. None of them. Because they’re not really committing their resources to ESG. And it’s a kind of schizophrenia. The private banks don’t want to be seen as the impact-investing bank, and they don’t want to be not seen as the sustainable investing bank. Over
the years, TBLI has had little to no resources to do what we’ve done, but we’ve changed the mindset of many. We were the ones who got many of the large institutional investors to sign on the Carbon Disclosure Project. It’s really not that hard to do, and you don’t need a lot of resources. You just have to do it on a regular basis and utilize all the tools we’ve developed over 25 years and you can own the space. There’s no partial pregnancy here. You’re either in or you’re not. If you don’t want to do it, that’s ok, but don’t keep talking about it. The Rockefeller Foundation funds research and grants, but that’s not the same as investing in impact.
Due to the COVID-19 pandemic, markets have experienced great loss in a short period of time. Do you think this could be an opportunity to push the sustainability agenda? People are in survival mode. They are frightened. Things have shut down, so there is little income generation, and they are very concerned about that. After a while, things will start to come back and people will see what the world has looked like with little economic activity in the way of CO2 emissions, SO2 emissions, pollution, etc., and having the time for reflection. I’m hoping that people will realize that taking the short and dirty way and not looking at the impacts on society is going to be much more expensive. Germany seems to have done a very good job in dealing with the COVID-19 pandemic, because they have a very
good healthcare infrastructure. In the U.S., if you don’t have a job, you can’t pay for health insurance. If you have no job, who’s going to pay for all the treatment? Maybe this will wake up the need to have a strong public healthcare system and a system focused also on employees. It’s a stronger way of dealing with an economy based on well-being. I’m hoping that people will realize that looking at the externalities is important. I think ESG will get a huge boost. After the 2008 crisis, everyone said to me, “It’s over. ESG is dead.” And the complete opposite happened. It dramatically increased because of demand. You have the millennials, who will be inheriting and getting some money, who are keen on ESG and impact. You have the levels of pollution we see for a global pandemic, which started perhaps in illegal wildlife trading in China. In any event, it was not a healthy way of eating or living. I’m quite optimistic about the opportunities for ESG and impact. I think it will only go up. It won’t go down.
If we look at the travel industry and more precisely the aviation sector how do you think they could better adapt their sustainable investment? I think all industries are going to have to rethink their license to operate. I think the aviation industry will innovate by going towards low-to-zero carbon emissions. People will continue to fly but with more health and safety checks going through borders. People will still travel. The tourism and hospitality sectors are the secondlargest employer in the world (after small-scale agriculture). I don’t think that will change. I think the need for business travel will change. Ultimately, the tax on the general aviation industry will probably go up. People will continue to take private jets, maybe even more so because there are so few flights going anywhere. There will be pressure for innovation and low-carbon emissions from the airline industry, whether it’s for electric planes, or using hydrogen or biofuels. Embraer Quarterly · 51
In San Francisco, Residence 950 is a masterpiece of global design, fully committed to healthy living. Read more on pages 60-63.
Israeli Cuisine Jessica Ambats Green Architecture
Â© Steelblue LLC
Pencils of Promise
A TASTE OF SUNSHINE
el Aviv is filled with undefined creative spaces, where the city’s white-hot culinary scene fuses with art, photography, music, poetry and literature. Galleries serve food that wouldn’t be out of place in a hotel bestowed with glowing reviews, while high-end restaurants sell expensive contemporary artworks and host literary readings in the early evening. To the south of the city is the ancient port of Jaffa, where history and hipsterdom have fused to create new energy in the narrow sandstone streets behind the harbor. At the heart of it all is Beit Kandinof, a warren of rooms radiating out from a rough-walled, fairy-lit courtyard, within which you’ll find a restaurant, a bar and gallery, where colorful canvases vie for your attention with heaving plates of food. According to owner Amur Erklik, the hugely popular venue came about more or less by accident. “A few years ago, every room was a different artist studio,” he said, “then we made food for the artists and everyone loved it.” He smiled and added, “You have to remember, Israel is a crazy country and people like to be surrounded by art. We have exhibited collaborations between Palestinians, Arabs and Jews, and it feels honest. It’s a very Israeli atmosphere.” King David, the Pharaohs and Napoleon have all spent time in Jaffa, but even their lavish quarters wouldn’t rival the sleek glossiness of The Jaffa Hotel. Its neo-gothic building was originally built as a hospital for Christian pilgrims on their way to Jerusalem, although we’re not sure what they’d make of the Damien Hirst artworks on the walls and the Chapel Bar, which—with its plush golden chairs, vaulted sky-blue ceiling and original stainedglass windows—must be one of the most photographed spots in the city. The food, however, is the star attraction: pomegranate seed-filled salads, feather-light falafels, creamy hummus and rich stews. 54 · Advantage Vol10 2020
WORDS Melissa Twigg, IMAGES (left page bottom) © Tammy Bar Shay, (top line) © Nick Warner, (right page bottom) © Anatoly Michaello
In Jerusalem and Tel Aviv, a new wave of chefs is working to define Israeli cuisine
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EMBRAER TIP Discover epicurean treasures in Israel once you land in your Praetor 600. With a range of 4,018 nm, you can get there from most of Europe and the Middle East.
For Israeli food with a twist, there is plenty of innovation at L28 Culinary Platform, a new restaurant founded by a group of tech start-ups in the center of Tel Aviv. Inside the sleek, glass room are vertical gardens, a horseshoe-shaped bar, and a menu filled with creamy burrata, beetroot and tuna carpaccio and pistachio cannelloni. Gabriel Israel is not only the culinary director, but also a renowned graffiti artist who tends to the vegetable garden on the building’s roof (and makes a mouth-watering fig and radish carpaccio from it). “Israeli cuisine is talked about but not yet defined. We are trying to build a community around it and be the place that defines it,” explained Israel, whose own roof-to-table dishes in the past have included shishito peppers seasoned with za’atar or charred beef tartare with Persian lemon dust. “I believe that colors go together in food and art. My recipes aren’t conventional—I can’t explain why certain dishes work but, when they do, there is an inexplicable magic to them.” Tucked in a side street off Boulevard Rothschild is another magic-infused and hugely popular outdoor restaurant, packed with Tel Aviv’s most beautiful people. Each course at Santa Katerina—frequently described as having the city’s most delicious menu—is better than the last: creamy burrata, squid, garlic and tomato pasta, a sublime msabbaha hummus and gently toasted cauliflower dipped in tahini. Although, the most glamorous restaurant in all of Tel Aviv is Alena, in the sleek Norman Hotel. Black-and-white films 56 · Advantage Vol10 2020
IMAGES (left page) © Boaz Lavi, (right page) © Amit Geron, (below) © Tammy Bar Shay
Left page L28 Culinary Platform focuses primarily around what is grown in the restaurant’s urban garden Right page L28 Culinary Platform’s interiors and finishings are based on natural and warm materials Below Chef Assaf Granit has various restaurants established between Jerusalem, London and Paris
are projected against one wall and top-knotted barmen whip up complicated cocktails next to another. It is not only sleekly stylish, it also serves some of the best food in town—their fig and parmesan carpaccio alone is worth a reservation. Israel’s second city, an hour away from Tel Aviv by car, can feel like another world by comparison. Jerusalem, with its extraordinary Old City and deeply moving Yad Vashem memorial, is at the heart of so much history and human endeavor. A quick walk away from the golden Dome of the Rock shrine, from where Mohammed is said to have ascended to heaven, is Machneyuda—arguably the most famous restaurant in Israel. With pumping music, a queue around the block and chefs that dance while they cook, this Jerusalem institution is almost as famous for its party atmosphere as it is for its fabulous Israeli food. Just off the Machane Yehuda market, it uses only fresh Israeli ingredients—the adventurous should try the shakshukit, a dish comprising sesame paste, ground beef, pickled mango sauce, grilled onions and spices, topped with yoghurt and pine nuts. And for anyone who can’t make it to Israel, the head chef and founder of Machneyuda, Assaf Granit, has flung open its doors to a number of restaurants in London and Paris, including Coal Office, The Barbary, Balagan, and Shabour, thereby taking the heady, sunshine-filled flavors of Israel around the world.
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CAPTURING DREAMS With the release of her new book “Jet Dreams”, pilot and photographer Jessica Ambats shows that, for her, airplanes aren’t just machines in the sky; they represent a dream of a brighter future
Where does your passion for aviation and photography come from? And how did you get the idea to bring together both passions?
seat, feeling equal parts dread and exhilaration. It’s an amazing feeling to be in control of an airplane. From the moment you leave the ground to the moment you land, it’s all you.
I’ve always loved taking photos, and I’ve always loved airplanes. Yet I always viewed photography and aviation as two separate interests. It didn’t occur to me for years—after a handful of miscellaneous and unfulfilling jobs— that I could combine aviation and photography not only as work, but as a rewarding career. My “aha!” moment was when I attended a symposium hosted by the International Society for Aviation Photography. I was completely in awe of the speakers. There, I met accomplished aviation photographers, and it was a huge inspiration.
How did you come up with the idea to create “Jet Dreams”? What do you want to achieve with this project?
As a pilot, what is one of your fondest memories onboard an aircraft? Like many pilots, one of my fondest memories at the controls was during my first solo flight. I had been flying in the pattern at Santa Monica Airport when my instructor had me taxi to transient parking so she could hop out. Suddenly, it was just me. On downwind, I glanced at her empty 58 · Advantage Vol10 2020
I wanted to create a book to showcase my photography work but also tell a story. And I wanted to focus on a theme that hadn’t been done before. I realized that over the years I have captured a very unique collection of images of owner-flown jets. Through my work in the owner-flown industry, I’ve gotten to know a very interesting group of accomplished individuals. Many of them dreamed of flying as kids, and have fascinating, selfmade success stories to inspire us all. Through hard work and ingenuity, these owners achieved their childhood aspiration of learning to fly—in the ultimate aircraft, a jet! Each time they rotate off the runway, the little kid inside them cheers, “yes!” “Jet Dreams” is about that kid in all of us. “Jet Dreams” is the only photography book that focuses on owner-flown
jets. The book will share inspirational advice and stories from jet owners, along with my collection of air-to-air work. Each image featured in the book is the result of meticulous planning, coordination and teamwork. Air-to-air photography is entirely a team effort. My pilots make all the difference in a safe and successful shoot. Many of my shoots feature mismatched subject planes—such as a shoot I did with a single-engine piston and a Phenom 100. These multiship, mismatched formations are the ultimate expression of precision teamwork.
In your opinion, what makes a good pilot and a good photographer? Are there similarities between the two professions? A good photographer has a vision and takes the steps necessary to make their idea a reality. In the case of airto-air, a photographer must always think several steps ahead. You need to calculate your photo composition in advance, as the background and light angles are constantly changing, and the subject planes are moving. It’s a dynamic and intense environment and
the photographer needs to understand it from all perspectives. There’s typically a very short window of time—measured in seconds—when everything needs to be lined up: the subject planes against a specific backdrop. You have to act fast but being focused and prepared is key. Likewise, when piloting an airplane, you need to preflight and have a clear flight plan. And in the air, you need to stay ahead of the airplane. With both disciplines, preparation and focus are critical to success.
Can you tell us about the times you photographed the Embraer Phenom 100 and Phenom 300 series? What stood out to you about these aircraft? Air-to-air photography is about angles: bank angles, light angles and camera angles. The Phenom 100 and Phenom 300 series have great lines that work with these angles! I’ve photographed the Phenom 100 and Phenom 300 series in stunning locations, from New York to Las Vegas and Monument Valley to the Emerald Coast. One of the most memorable shoots took place in Monterrey, Mexico. There I had the opportunity to photograph the Phenom 100 and Phenom 300 together as a two-ship over dramatic, rugged scenery. Their similar, but not identical, paint schemes added a cohesiveness to the imagery. There was a brilliant sunset over the local monument, Saddle Mountain. A series of these images will be featured in “Jet Dreams.”
What is the most unconventional or unexpected story you can share in your photography/ aviation journey?
IMAGES © Jessica Ambats
View her work at jessicaambats.com and purchase “Jet Dreams” at baseturn.com
When I first started doing air-to-air it was a personal mission—I enjoyed the thrills and learning a new art form. What I didn’t expect was that my images would resonate with so many others. Pilots, photographers and aviation enthusiasts from all over the world have reached out to me. Through my work, I’ve been able to capture a moment in the sky, bring it down to the ground and touch others in a way that is meaningful to them. That is what’s most rewarding.
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Residence 950 is a LEED Platinum Certified home packed with cutting-edge technology while existing in harmony with the world around it
CHALLENGERS IN (GREEN) ARCHITECTURE A group of world-class developers and architects are challenging the way we perceive what it means to build a “green” building
ecycling, adopting a plant-based diet and switching to renewable energy are easy first steps in being green(er). But dig deeper and it becomes complicated. How many of us know how to work out our carbon credits or how exactly to measure the amount of energy our households emit?
WORDS Emma O’Kelly, IMAGE © Steelblue LLC
One person who does is American entrepreneur and TED talker Graham Hill. Some 15 years ago, he founded eco website Treehugger, has since launched Life Edited, a property company championing small space and sustainable living, and built an off-grid house in Maui, Hawaii. His latest venture, Climate Emergency Guides, is a call for action, a mission to help us demystify eco-knowledge (such as working out those carbon credits) and go green in a few easy steps. While Hill is focusing on grassroot communities in California, real estate developer Troon Pacific is catering to the Bay Area’s most discerning inhabitants. One of its latest projects, Residence 950, was listed at USD 45 million in October 2018, making it the most expensive listing in San Francisco at the time. Alongside the usual luxury trappings (spa, yoga studio, Tesla charging station and so on), everything in this, and in all Troon properties, is selected for its environmental impact. All materials, from paints, glues, sealants—even elevator oil fluid—are selected to mitigate their toxicity; double-glazed windows and glass doors are thermally insulated, solar panels and LED lighting operate throughout. MERV-13 air filtration systems perform a complete air change every two to three hours, grey water systems collect and reuse water for landscape irrigation, rainwater systems are used to flush toilets, and state of the art water filtration systems provide the cleanest of drinking water. Appliances are energy rated, surfaces come in natural materials and cables are shielded to lower the risk of electromagnetic fields. “It takes a lot of research to work out what exactly goes into a building,” explained Gregory Malin, CEO and founder of Troon Pacific. “We spend around 40% more than other developers on infrastructure, the invisible stuff, the behind the walls. People tell me I’m crazy, but I know it adds value to the ultimate user experience.” And as clean air, tech-free zones and allergen-free environments become harder to find, Malin’s forensic approach looks increasingly visionary.
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Having built many wellness-focused homes over the past 12 years, Malin is expanding on these practices while working with Norwegian architects Snøhetta on a new residential design concept. The Oslo-based group is wellversed in energy efficient design. A decade ago, Snøhetta joined forces with various Norwegian partners to create Powerhouse, an eco-facing company experimenting in “carbon negative” constructions. A carbon-negative building will produce more energy than it consumes through construction, demolition and embodied energy of materials over its 60-year lifetime. With projects across Norway, Powerhouse challenges current building methods which, according to the World Resources Institute, account for more than 40% of global heat-trapping emissions. Last year, Powerhouse unveiled Brattørkaia, a 195,000-square-foot office building on the waterfront in Trondheim. Designed by Snøhetta, the eight-story block is wrapped in over 32,0000 square feet of solar panels that provide green energy for itself, neighboring buildings and the city’s transport network. Its angular form and steep roof ensure it gains maximum exposure to the sun which is infrequent and unpredictable this far north. An atrium at the heart of the building doubles as a public garden and light well and an artificial lighting system dims up and down according to activity in the building. Efficient insulation, smart systems that regulate ventilation and a structure made from low-emission concrete add to its energy positive credentials.
Left Peaceful, restorative and private, Residence 950 reimagines what a garden can be Above Residence 2646 was designed to enhance residents’ physical, mental, and emotional health Right Residence 2646 is a five-story, four bedroom home combining sophisticated luxury with leading-edge health and wellness
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We spend around 40% more than other developers on infrastructure, the invisible stuff, the behind the walls. People tell me I’m crazy, but I know it adds value to the ultimate user experience.
IMAGES (left page) © Paul Dyer, (above and right page) © Mikiko Kikuyama
Gregory Malin, CEO and founder, Troon Pacific
It defies logic that a building so close to the Arctic can act as a solar powerhouse for almost an entire town, but through its mantra “form follows environment,” Powerhouse aims to push boundaries without sacrificing aesthetics. More ambitious still is its Svart Hotel. Set to open in 2023 at the foot of the Svartisen glacier in northern Norway, Svart aims to harvest enough solar energy to cover its construction and operations, (the goal is to make these 85% less energy guzzling than those of a regular hotel) and features a circular design which stretches into clear fjord waters. Despite such energy saving initiatives, the bigger question is whether the region’s already fragile ecosystem needs more tourism at all, and the project is currently on hold. Energy-positive developers need new, carbon-conscious materials to build with, and the race is on to develop them. Everything from algae, to seaweed to cow dung is being researched for its potential application in architecture. Since 2016, Berlin-based company Made of Air has been making façades from biochar. An agricultural biomass that is baked into a solid char converting CO2 into carbon along the way, biochar is carbon negative, strong and ubiquitous. Made of Air co-founder Allison Dring shared: “It’s as strong as wood; it doesn’t split, chip or flake, it can be injection molded, compressed and extruded,” making it ideal for use in the construction and furniture sectors. “Building with a carbon-negative product has much more impact than turning off the lights,” Dring added. And now that IKEA is on course to become carbon neutral by 2030, she might just be in the right place at the right time. Embraer Quarterly · 63
ALL IT TAKES IS A PENCIL Born from a simple idea, Pencils of Promise gives children the hope of a brighter future through education. With schools located across the world, the organization’s global approach provides education and opportunities through a direct giving model with local leaders on the ground to ensure every cent goes into programs that directly benefit students around the world. We sit down with CEO Tanya Ramos to discuss the program’s model and how every one of us can make a difference in the life of a child.
What sparked the idea for Pencils of Promise? Founder Adam Braun was traveling abroad when he asked a young child if he could have anything in the world, what would it be? The child wished only for a pencil. Adam was so moved it inspired him to build a school— followed by over 500 more schools—for those who want and deserve access to quality education.
Is there a philosophy that drives the organization? Our philosophy is that everyone has promise, and that where you start in life should not determine where you end.
Can you describe your process for developing new programs? We base our programs on key learnings and insight from the experts and staff in our partner communities as well as the data that we collect. All of our programs are created to augment and support the national curricula and government teachers, ensuring that we are making teachers’ jobs easier while also advancing student outcomes. 64 · Advantage Vol10 2020
Beyond the children, what benefits does the organization bring to communities? A key element of our work is that the entire community is invested and supportive of our being there. We require that the community in which we invest contributes 20% to the build project. This investment may be in human resources or materials, but we do not operate without community engagement and investment. If we have learned anything from recent events, it’s that we are all connected to one another. Our students share what they learn, including health and hygiene practices taught in our WASH programs (Water, Sanitation and Hygiene) with their families and that educates an entire community that may not have had access to the information previously.
What has been the biggest surprise on your path to success?
What do you see for the future of Pencils of Promise, will it continue to grow? The future of PoP looks so bright! In the first 10 years, we grew from one school to over 500 schools impacting over 100,000 students! Over the next decade, we will not only continue to grow, but also continue to evolve and expand our programing. We have distinguished ourselves as one of the most successful global school build organizations. This year we are looking at “Beyond the Build: From Pencils to Progress” to emphasize the importance of equipping our schools with best-in-class programing, WASH (Water, Sanitation and Hygiene), Social and Emotional Learning (SEL), Teacher Support and other core elements that remove barriers and assure success and sustainability.
How can individuals and businesses support the organization? There are so many ways to support, depending on your interests and capabilities. Visit pencilsofpromise. org/take-action to explore various opportunities, and consider dedicating a school with us, sponsoring a
signature program, joining our Passport program, lending your expertise on a leadership or advisory council and follow us on social media to help spread the word!
In consideration of the current COVID-19 pandemic, has the program taken measures to educate and protect children against the virus? Like so many, the pandemic has created unique challenges. Safety is our number one concern and therefore school and construction in our partner communities are temporarily on hold. Our team is following and encouraging others to follow recommended guidelines of their respective healthcare professionals and government. Technology and communications are even more challenging in our partner communities; when possible, we are reaching out to teachers via WhatsApp to stay connected and provide resources. Thankfully, we have been advocating health and hygiene practices—such as WASH programing—as a core part of our curriculum and those practices are being reinforced at home which we know helps save lives. For more information, visit: pencilsofpromise.org
IMAGES © Nick Onken / Pencils of Promise
It’s not so much a surprise as it is remarkable to recognize that not only does everyone have promise, but that through education anything is possible. I grew up in poverty, with a parent who struggled with addiction. At Pencils of Promise, we believe that where you start in life should not determine where you end up. If it did, I wouldn’t be where I am today—working to ensure that all children around the world have the same access to
education that I did. I am living proof that when a child is provided access to a quality education they are set up for a brighter future.
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MAKING A DIFFERENCE
LENDING A HELPING HAND Embraer employees demonstrate community loyalty in a time of crisis
building schools and churches overseas to participating in local community outreach programs. As an adult, she offered room and board to rehabilitating individuals she met serving in the prison ministry. Recently widowed and unable to maintain the home, Nancy decided to move in with her daughter. Instead of selling the house, the family decided to donate it and everything inside to a local church that provides housing to assist those in vulnerable situations. To leave her home to continue her life’s work was a truly genuine act to cap a life lived generously.
Cinthia Pistone, an Embraer executive assistant, took to cooking pizza every Friday for three months and continues to do so at least once a month. Since then, they served more than 40 families, including some who lost loved ones during the pandemic. Initially, she and her husband joked about their ability to provide any value to their community but a pastors’ words and examples encouraged them to assist those in need during a crisis. “Looking back, we would feel horrible now if we chose not to do anything. We’re glad we were able to bring a little joy during the last few days of their lives.” Her family received many thank you cards and notes from grateful recipients.
The pandemic has been especially hard on those who love outdoor group activities. Unable to participate in The Making Strides Against Breast Cancer Walk because of COVID, Krissie Ray figured out a way to meet her own fitness goals while also helping others. To support the movement, she started a 350-mile, 10-week walkathon. She invited the rest of her Embraer site to either join as sponsors by following her progress via an app or by committing to walk any amount of miles for the American Cancer Society. Her movement inspired three other Embraer locations to host extensions of her walkathon, having over 50 employees nation wide supporting her act of kindness. She pledged that if she failed to complete the challenge, she would donate to the movement on their behalf. “This keeps me honest in what I am trying to accomplish, and the money still goes towards a good
Another employee, Daniel Nash, donated his grandmother’s entire house. His grandmother Nancy was a lifetime humanitarian. She began her missionary efforts as a youth, 66 · Advantage Vol10 2020
cause as well!” Krissie’s walk started on August 17 and ended October 31, 2020, the last day of Breast Cancer Awareness Month. Outside of the extraordinary, there is still honorable mention for the less overt but still entirely necessary acts like those of Michael Teske, who helped a neighbor fix a fence. “I adjusted the lower boards on my neighbors’ large gate to prevent the small dogs from getting out. I also adjusted the opening rails so the gate would open much easier. I was going to trim trees, but with the threat of inclement weather coming, I did not want my neighbor to worry about debris on the ground.” Returning to indoor acts of heroism, Marcelo Lavrador, an Embraer engineer, made a prototype and tutorial that allowed patients to build respirators from their own homes. His plan was to create a working respirator for critically ill patients who could not get help immediately. Using his own resources and off-the-shelf components, he built a working model along with a website to share the entire project. The site lists all the technical details and necessary materials, freely available to copy. He called it “The Human Care Project.” Whether designing medical devices or providing carpentry skills for a neighbor in need, Embraer is proud to serve and be served by such a talented and generous community.
WORDS Jennifer Davis
s the COVID-19 pandemic made its impact across the world, the Embraer Foundation launched the “Acts of Kindness” movement. The foundation promoted flexible volunteer time off hours to encourage employees to do lend a helping hand in any small way possible during the crisis. By asking employees to share their efforts with the rest of the Embraer community, the foundation aimed to continue inspiring others to keep spreading kindness like a ripple effect. In response, a deluge of employees shared heartwarming and authentic stories of community solidarity and hope.
EMBRAER CUSTOMERS TAKING FLIGHT As the world recovers and we all look forward to blue skies ahead, Embraer Executive Jets is thinking of you. And although the time we saw each other in 2020 was limited, we loved seeing many of you take flight. Here’s a look at some photos shared with us.
Praetor 500. Photo by Carson J. Brewer / IG @carolinaplanespotter.
Phenom 300. Photo by LimaFox / Luis Felipe Murillo / IG @lima__fox
Praetor 500. Photo by Tadeu Sampaio Photography / IG @t67photo
Phenom 300. Photo by Lucas Beckert / IG @limaromeobravo_
Stay safe and we look forward to seeing you soon! Embraer Quarterly · 67
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Occupants: 6/8 Range (4 occupants, NBAA reserves): 1,178 nm High-Speed Cruise: 406 ktas MMO: M 0.70
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EMBRAER QUARTERLY VOL 9 2020
VOL 9 2020
Tasmanian Wilderness Australia’s southernmost state is ripe for discovery
Phenom 300E Delivery First new, enhanced Phenom 300E delivered on schedule
Responsible Travel Explore the globe while lowering your impact