PRODUCT NEWS

HFSS-compliant Nature Valley range

General Mills has launched a HFSS-compliant Natural Valley Fruit & Nut range that comes in two varieties: Apple, Raisin, Almond & Peanut, and Cranberry, Raisin, Almond & Peanut. The range is made using wholegrain oats, is high in fibre and contains no colours, artificial flavours, or preservatives. It will be supported by video-on-demand, digital, social media and influencer activity.

RRP £2.19 (promotional price)

Focus on pain recovery with Panadol

Panadol has launched a new campaign reiterating the brand’s commitment to holistic pain management by focusing on the pain recovery journey. The brand said it has experienced strong sales recently, driven by shoppers who are searching for fast and effective pain relief products, such as its Extra Advance Tablets, whose growth has almost doubled, as well as its Advance Tablets and Extra Advance Tablets.

Campaign spans multimedia

Loaded Rings from Calbee

Calbee UK has redesigned the packaging of its Loaded range and launched a Rings variety. The new Sour Cream & Onion Rings are available in a multipack, sharing bag and £1 pricemarked pack. It joins the current line-up which includes Crunchy Cheese & Bacon and Seaside Salt & Vinegar Fries. The pack redesign has a contemporary look and feel and aims to attract a wider group of shoppers in the category.

On sale now

Wildlife Big Pots from Yoplait

Yoplait has launched a new four-pack of Wildlife Big Pots. Previously only available in packs of six, the new four, 85g Wildlife Big Pots have an RRP of £1 to ensure they are more accessible to families amid the cost-of-living crisis. Wildlife Big Pots will be available in Strawberry and Peach flavours, and the supplier said the bigger pot formats are suited to older kids aged between six and 12 years old.

Ambrosia choc-orange custard is back

Ambrosia’s Chocolate Orange Custard is returning to shelves as a permanent fixture. It was first launched as a limited-edition line around Easter and became a popular addition to the range. The supplier said it will also be launching a special winter edition come November and December to help drive sales across the seasonal period. Ambrosia’s Chocolate Orange Custard is available in a 400g can with an RRP of £1.49.

RRP £1.49

Limited-edition Gold Leaf returns

Imperial Tobacco has launched of a new range of limitededition papers in Gold Leaf pouches. The papers will be available in 30g and 50g formats, with an RRP of £14.60 and £24, respectively. There are four designs, and the trade outer will also feature a new look including an on-pack flash promoting the range. The economy sector is the driving force behind sales within the roll-your-own segment, accounting for 56% share.

SPECIALIST CHOICE

Make sure you’re ready for Bobby’s

Bobby’s has launched its first ready-todrink range, available in Gin & Tonic and Gin & Pink Lemonade varieties with an ABV of 9% each.

RRP £3.50 Available from Berkmann Wines, Dunn’s and HT Drinks

Get Actiph with new bottle designs

Actiph Water has announced a partnership with Marvel Studios’ Thor Love and Thunder film with three limited edition 600ml bottle designs.

RRP £1.39 Contact sales@actiphwater.com

Three truly Epic granola toppings

Epic Oats’ granola toppings come in three varieties: Apple Crumble, Cherry Bakewell and Original. They are HFSScompliant.

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betterRetailing.com/products to find out more about the products listed

Priyanka Jethwa @PriyankaJethwa_ 020 7689 3355

priyanka.jethwa@newtrade.co.uk

Pladis focuses on biscuit launches

by Priyanka Jethwa

priyanka.jethwa@newtrade.co.uk

Pladis has launched three new crackers under its Jacob’s brand alongside Digestives Wholesense – a ‘lighter’ version of McVitie’s Digestives.

Jacob’s Mediterranean is available in two varieties including Pinch of Salt and Tomato & Basil and come individually wrapped in packs of fives with an RRP of £1.59 each.

This will be joined by a new addition to the Cheddars’ range – Red Leicester. The supplier said Red Leicester is the second-biggest seller in the Mini Cheddars range and it aims to capitalise on this success with the new full-sized cracker. The product has an RRP of £1.45.

Speaking of the launch, Leighton Wall, marketing director for savoury at Pladis UK&I, said: “Starting out as a bread replacement when shelves were stripped bare in early 2020, now even more shoppers are reappraising the [crackers] category as so more than an accompaniment to cheese.

“Plus, with hybrid working set to continue for a significant proportion of the population, we’re continuing to see shoppers break free from sandwiches and experiment with more exciting customisable lunch options, just like those offered in our Jacob’s range.”

Meanwhile, Digestives Wholesense contain 30% less sugar and 50% more fibre than the average digestive biscuit and will be exempt come the upcoming HFSS restrictions with an RRP of £1.59.

This is the second launch in McVitie’s ‘lighter’ range, which debuted with Rich Tea Delights earlier this year. The range looks to extend the appeal of the biscuit aisle by offering shoppers even more choice.

In 2020, the brand reduced the sugar in nine of its bestselling biscuits. “Research commissioned by Pladis shows that half of shoppers are actively seeking healthier versions of their favourite biscuits – with lower sugar and high fibre content coming up trumps as two of the most resonant purchase motivators for sweet biscuits shoppers,” said David Titman, marketing director for McVitie’s at Pladis.

He continued: “By catering to evolving shopper needs and showcasing the diversity of the McVitie’s portfolio, we’re enabling more and more Brits to enjoy our biscuits – demonstrating that they don’t need to be sacrificed entirely to enjoy a healthier lifestyle.”