WHOLESALE PRICEWATCH

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PRICEWATCH

Deputy insight & advertorial editor @TamaraBirchNT 020 7689 3361

tamara.birch@newtrade.co.uk

Wholesale checker

As we enter the height of summer, the demand for cola and carbonates will increase. Although there’s been a shift towards multipacks, the importance of on-the-go formats cannot be overestimated, so review your range now to drive sales and footfall. To help retailers achieve better margins, we’ve compared pricing across five wholesalers

AVG – Average RRP N/A – Information not available PMP – Price-marked pack * – On promotion P – Different pack size C – Different case size

DISCLAIMER: Prices accurate as of 1 July, prices may vary by region. Rebates, delivery costs and membership fees not included. All prices are inclusive of VAT. Minimum or maximum orders may apply. WHOLESALER 1 WHOLESALER 2 WHOLESALER 3 WHOLESALER 4 WHOLESALER 5

Booker Wholesale National delivered and cash & carry wholesaler National delivered and cash & carry wholesaler

National delivered cash & carry wholesaler Northern-based wholesaler covering the off- and on-trade

Bestway Wholesale Sun Exotic Wholesale JL Brooks The Soft Drink Company Soft drinks wholesaler covering Northern territories

PRODUCT DESCRIPTION RRP WSP RRP WSP RRP WSP RRP WSP RRP WSP

Coca-Cola Original Taste 500ml £1.75 £1.09 £1.79 £1.09* £1.64 AVG 85p £1.64 AVG £1.07 £1.39 PMP 95p

Coca-Cola Original Taste 330ml £1.15 57p £1.15 57p* £1.05 AVG 50p £1.05 AVG 65p 85p PMP 58p

Diet Coke 500ml

£1.65 96p £1.65 95p* £1.48 AVG 65p £1.48 AVG 90p £1.15 PMP 77p

Fanta Orange Zero 500ml

£1.15 PMP 80p £1.59 £1 N/A N/A £1.30 AVG £1.12 £1.15 PMP 80p

Pepsi Max 2l

£1.99 PMP £1.34* £1.99 PMP £1.20* £1.99 AVG £1.20 C N/A N/A £1.99 PMP £1.44

Dr Pepper 500ml

Pepsi Max 500ml

Pepsi 500ml

Coke Zero 1.75l

£1.65 89p* £1.59 £1* £1.46 AVG 70p £1.46 AVG 94p £1.15 PMP 80p

£1.70 89p £1.30 73p* £1.45 AVG 50p £1.45 AVG 75p £1.35 72p

£1.90 £1.04 C £1.50 76p N/A N/A £1.63 AVG 90p £1.49 80p

£1.75 PMP £1.18 £1.75 PMP £1.20 £1.75 PMP £1.20 N/A N/A £1.75 PMP £1.30

Pepsi Max Cherry 500ml £1.70 89p £1.30 75p* N/A N/A £1.45 AVG 75p £1.35 72p

DEAL OF THE WEEK

PRODUCT Pepsi Max 500ml WHOLESALER Sun Exotic Wholesale SINGLE UNIT PRICE 50p MARGIN AT LOWEST RRP 27.69%

Cheapest wholesale price

Harj Dhasee

STORE Village Stores Mickleton LOCATION Gloucester SIZE 1,500sq ft TYPE Residential

TOP TIP Use push feeders to enhance your display and make it look full

Promotions are a big thing for us when buying stock. Having the right promotional mix in store helps to boost the basket spend, as customers buy additional products they wouldn’t otherwise. We receive six deliveries, six days a week and focus on new products and our core range. Coca-Cola, Pepsi, Red Bull and Monster lead the way, but look at trends and follow them. We use TikTok to find trendsetters.