THIS WEEK IN MAGAZINES Opportunity of the week TOP OF THE POPS

Independent stores represent 20% of this magazine’s sales. Find out why you should be stocking it to grab your share of the market

What can readers expect from the title?

Top of the Pops magazine is a pre-teen title, licensed from the BBC, focusing on celebrity features, fashion and beauty trends, quizzes, posters and more.

On acquiring the title, we took the opportunity to give the magazine a fresh look that remained true to the brand and produce content that reflected the varied lives and interests of our readers.

What coverage have you got coming up?

Upcoming content ties into events such as the Women’s World Cup, the new season of Doctor Who, and film and music releases such as Barbie and Olivia Rodrigo’s second album.

We are also working with the BBC to create engaging content that supports popular series, such as Nova Jones and The Next Step, as well as standout new shows, such as Phoenix Rise.

How do you recommend retailers stock the title?

Our covers reflect the ontrend content, from celeb- rity features to fan-favourite cringes.

We also highlight highvalue competitions with brands our readers love, such as New Look, Nintendo and Barry M.

We recommend Top of the Pops is given a double facing on the fronts of shelves, and stocked near other pre-teen titles, such as Go Girl and Girl Talk.

How does the title continue to stand out amid a crowded category?

One of strengths of Top of the Pops is the variety of content, from fashion and creativity to sports and humour. Featuring a mix of familiar A-listers and inspiring personalities from diverse fields and

Meet The Best In The Business At Magculture Live

At our MagCulture Live events, we aim to bring together the best magazine-makers working right now. MagCulture Live New York 2023 last weekend was no different. If you’re a designer, an editor or a magazineseller, this is the annual event for you.

backgrounds, our content is relevant and engaging.

We are keen to encourage reader interaction with puzzles, quizzes, designing and write-in opportunities that complement our features.

How vital are independent retailers to the success of the title?

Independent retailers are extremely valued by Kennedy Publishing as a whole.

They have so far been key to the success of Top of the Pops, accounting for 20% of sales.

They are ranked as the second-best retailer for sales, so we are grateful to have our magazines present in these vital commercial areas.

Freephone: 0800 917 8616

It’s about bringing the magazine-making and selling community together and getting inspired – whether to make more magazines or get our hands on the most exciting publications out there.

At MagMagMag – our annual pop-up shop at the Vitsoe store in Manhattan during MagCulture Live in New York – we showed some of our very favourite magazines.

Whether our biggest sellers or our personal favourites, or those especially loved by our staff and regular customers, each of the titles we displayed this year represented a very healthy corner of the independent magazine industry today – and from where we’re standing, it is very healthy.

If you’re looking for magazine inspiration, our speakers at the event included Debra Bishop, art director of The New York Times Kids; John Sunyer and Anna Jay, from the Courier; Matt Willey and Dan Crowe, from Inque; Chloe Sheffe, from Here, Backstage Talks and others; Gutes Guterman, from Byline; Echo Wu, from 1413 Magazine; and Tanya Bush, from Cake Zine.

Look out for our future events and follow our latest magazine news at magculture.com.

Email: helpforhobbies@newstraid.org.uk www.newstraid.org.uk/help-for-hobbies