RETAILER VIEW

Valerie Aston

Proudfoot Supermarkets

Proudfoot Supermarkets began in 1948, when Wilf Proudfoot purchased his first store in the village of Seamer, near Scarborough. Personally, 2023 sees my 43rd year in retail and my 30th year with Proudfoot. Proudfoot was one of the earliest store groups to join Nisa back in 1980.

Nisa will work with you in the same way, whether you have an independent name or Nisa above the door. Nisa understands our need to stand out from the multiples to compete, and works with us to create stores that are individual to our needs and customers.

Since 2008, Proudfoot has supported Nisa’s Making a Difference Locally (MADL) charity. MADL has opened our eyes to many groups in our area doing invaluable work, and offers us a sound investment within our local community.

Nisa, through its Heart of the Community initiative, offered to support local groups’ coronation celebrations with a donation of up to £500. Groups around Scarborough contacted us and we were pleased to support 13 of them. Proudfoot joins in with Scalby Fair, running a stall with store information, free fruit and promoting our community work.

How Nisa is helping retailers get

involved in their

Communities

Not only does being involved with MADL drive community spirit, but it can also help to drive footfall and sales in Nisa stores. Nisa provides everything stores need to make a positive difference, including additional fundraisers such as branded collection tins and clothing banks.

MADL PoS is free of charge, plus store managers can access Nisa’s online system Canopy, where they can create personalised assets. If stores need fundraising kits for in-store events,

Contact

Website: nisalocally.co.uk

MADL support with that, too. MADL’s first ‘Stronger Together’ campaign is launching soon, where it collaborates with suppliers to help distribute funding and provide community assets. This encourages loyal Nisa customers to add to approximately £1.1m of donations each year.

Branded clothing banks and collection tins also play a huge part in boosting funds raised in store, with £41,000 and £167,000 raised respectively since launching in 2021 and 2017.

E-mail: recruitment@nisaretail.com Telephone: 0800 542 7490

Nisa’s charity arm, MADL, enables Nisa retailers to support their local communities through donations. Nisa retailers raise funds through the purchase of Co-op products in their stores and then choose a local beneficiary to receive the money.

All Co-op products purchased in Nisa stores contribute to their MADL funds, and additional money can also be raised via MADL instore collecting tins, coin spinners and clothing banks.

Nisa is committed to representing all the communities its retailers serve, including supporting small charities and

Nisa donate to local causes through Making a Difference Locally

Store Stats

Average store size: 2,000sq ft

Number stores: 2,500

Cost of joining:

The cost can be as little as £860+VAT annual subscription for the paperless option. Nisa offers financial packages/credit terms of a minimum of 14 days.

community groups.

The Heart of the Community initiative for the King’s coronation saw 147 charities and good causes across the UK benefit from donations of £500 – with £73,500 being donated overall.

MADL’s ‘A moment in time’ funding – an additional £2,500 pot for Nisa stores to apply for to support a crisis in the community – is also available to support communities in the aftermath of an emergency.

Whether it be a local scout hut that has burned down or flooding in the local area, MADL can be there to help.