Urban Eat launches ‘micro-snacking’ range

Urban Eat is adding to its portfolio with a new heat-to-eat ‘microsnacking’ range.

available, including a Sausage Bap and Bacon Roll.

crisped rice inclusion. According to the supplier, this will build traction with shoppers under 45. Mondelez said Caramilk has become one of Cadbury’s biggest brands in the UK since launching 18 months ago.

Christina Bland, junior brand manager for Cadbury Tablets at Mondelez, said: “We know Cadbury Darkmilk has brought new shoppers to the category, adding incremental sales for retailers. Cadbury Darkmilk Praline will further build on this. Additionally, Cadbury Caramilk has already built up a dedicated following. We know 82% of shoppers who have tried Caramilk would repeat their purchase –and the new Crispy launch will help build on this.”

The sandwich brand’s expansion includes offerings available in Mexican Beef Burrito, Curried Chickpea Wrap, Three Cheese Panini, Cheese & Ham Panini, Spicy Chicken Panini and Tex Mex Chicken Panini varieties, which the supplier says can be enjoyed at any time of the day.

There are also breakfast options

The ‘micro-snacking’ range will launch on 14 August. The supplier says the breadth of the range and its all-day appeal can help retailers appeal to a broad customer demographic.

Additionally, it is an affordable alternative to restaurant or takeaway food, making it a good option for busy people at home, at work or on their commute.

Wayne Greensmith, head of marketing at Urban Eat, said: “We’ve designed the range to provide our customer channels with options that will not only tempt consumers’ tastebuds, but also provide a hot-food option for sites that operate 24 hours.”

The launch will be supported with in-store PoS, including barkers and branded SRPs for easy merchandising and restocking.