1 minute read
THIS WEEK IN MAGAZINES
Barbie
l Interest in the Barbie brand has never been higher, with the latest film release grossing an estimated £18.5m at the box office in its first weekend in the UK and Ireland.
l With a £5.99 cover price, this title represents a great opportunity to turn the hype into extra sales.
Puzzler Collection
l Summer is the key selling period for puzzle titles, with many seeing uplifts of 30%. This top title will help capitalise on this traditional uplift.
l Multi-siting the title with travel products or on the counter is proven to increase sales at key points in the year, including the summer holidays.
Pit
l One of the most unique yet mainstream title launches of the last decade, Pit bills itself as a ‘food and fire’ magazine dedicated to outdoor cooking.
l Artistically and demographically, the title stands out from the cookery category and attracts a different audience to its kitchenfocused rivals.
Dinosaur Action
l Transformers Rescue Bots magazine has ceased publication following its recent 2 August off-sale date. Luckily, its publisher has a good roster of pre-school titles to fill the gap.
l Every edition of Dinosaur Action comes with a selection of cover-mounted dinosaur toys.
Superthings Mutant Battle
l The UK’s bestselling action figure collectables return with more than 100 new characters to collect and backed by a TV ad.
l Alongside the individual-blind packed figurines, there are £5.50 starter packs and highprice specials available.
MEN’S HEALTH
l This month’s edition features a 64-page supplement on supplements and a free sample of Maxi Muscle protein power.
l Editions in all regions will feature the free sample, except those served by wholesale depots in Birmingham, Dublin, Isle of Man, the Channel Islands, Belfast and Swansea.
On sale 17 August
Frequency monthly
Price £5.99
Distributor Seymour Display with Go Girl Barcode 9770963891892
Specialist Choice
JATIN PATEL, ST MARTIN’S NEWS, LONDON
On sale 16 August
Frequency monthly
Price £3.95
Distributor Frontline Display with Take a Break Puzzles Barcode 9770956159312
On sale 31 August
Frequency bimonthly Price £10 Distributor Marketforce with Retrospective, Popshot
9772755391009
On sale 11 August
Frequency monthly
Price £7.50
Distributor Seymour Display with BBC Good Food Barcode 9772513921004
Sandwich
What is it?
A literary title with each edition themed around a different sandwich. It includes cultural essays, features, photo stories and even playlists from well-known musicians.
How’s it selling?
On sale 24 August
Frequency monthly
Price £6.50
Distributor Seymour Display with Dino Fun, 321 Go Barcode 9772053983937
We’ve sold two copies of the latest edition. We’re in a transient footfall area, so we may never see the same customer again.
Bestsellers Sci-fi & fantasy
On sale 10 August
Frequency collectable
Price 99p
Distributor Marketforce Display with Roar Botz, SoccerStarz Barcode n/a
On sale 8 August
Frequency monthly
Price £5.99
Distributor Frontline Display with Esquire, GQ Barcode 9771356743958
