Gardeners’ World tops revenue charts

BBC Gardeners’ World magazine’s May edition delivered the highest sales of any monthly magazine in 15 years, publisher Immediate Media has announced.

Managing director

Catriona Bolger attributed the issue’s success to the title's annual 2-for-1 Gar- dens Entry Card & Guide, which offers readers 2-for-1 entry to 416 gardens nationwide, saying its appeal had been confirmed “with readers recognising the great savings the card delivers at many of the country’s most beautiful gardens”.

The May issue sold

164,576 copies on the newsstand, putting more than £1.4m through retailer tills, an increase of 6.3% compared with the same special May issue the year before.

A statement from the publisher added the issue was supported by “an extensive trade market- ing and promotional campaign”, which included national print and television coverage.

The gardening magazine was a big beneficiary of the pandemic, with the title's average sales in 2022 and 2021 up by more than 65,000 copies compared to before 2020.