’Wich Hunt
Byrne Dairy has ramped up springtime production of its Cookiewich ice cream treat
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By Margaret McCormick pring is here. Celebrate with a Hofmann hot dog or two on the grill and a side of salt potatoes. For dessert, make it a Cookiewich.
What’s a Cookiewich, you say? If you have to ask, you’re missing out on something tasty and local. The Cookiewich is a frozen dessert made with Byrne Dairy soft-serve ice cream sandwiched between two homemade chocolate chip cookies. Byrne Dairy, founded in 1933, is perhaps best known for its milk, (still available in glass bottles) chocolate milk and mint milk. Cookiewiches are churned out by the thousands at Byrne Dairy’s Ice Cream Center on Cortland Avenue in Syracuse and sold at the nearly 60 Byrne Dairy convenience stores across upstate New York, as well as in other stores, including Walmart and Costco. Despite their mass production and widespread availability, they are essentially a handmade product. Mike Haldane, plant manager at the Ice Cream Center, says Cookiewich production ramps up gradually for the spring and summer season starting in early April. They’ll do about two Cookiewich production runs a week before increasing to five runs a week or more as the warm weather season progresses. “We’ve got to get ahead of the demand,” he adds. Kimberly Rossi, media manager for Byrne Dairy, describes the Cookiewich as “literally a farm-to-table product,” beginning with the flour for the cookies (from Birkett Mills in Penn Yan) and extending to the ice cream, made with fresh milk trucked in from the network of farms Byrne partners with in Central New York, many within 30 miles of the ice cream plant. The Ice Cream Center is in a building that was orig-
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As is the case when baking at home, the cookies do not come out perfectly uniform. “We want the cookies to have that homemade look,” Rossi says. The cookies are baked in tall commercial ovens that can turn out about 1,400 cookies at a time. After baking and cooling, trays of cookies move down a conveyor to be filled with soft-serve ice cream. Bakery manager Bruce Williams watches as a fellow employee methodically takes cookies from the tray, fills their flat side with a mound of chocolate-vanilla twist soft-serve ice cream and places another cookie on top. Each Cookiewich contains about three ounces of ice cream, Williams says. In a matter of minutes, the employee sends a tray of two dozen hand-formed Cookiewiches down the line to make its way through the freezer tunnel, where they are flash-frozen before packaging. The liquid nitrogen “tunnel” is one of the newer additions to the Ice Cream Center, Williams says. Before its arrival, Cookiewiches needed to spend about 24 hours in a freezer before packaging. The freezer tunnel speeds the process up greatly, and Cookiewiches are ready for packaging in about five minutes. Each Cookiewich is wrapped individually before being boxed by hand in A Cookiewich stack in various flavors. Byrne Dairy photo packages of six, 12 or 24. From there, the ice cream treats spend more time in a walk-in freezer, before being loaded in trucks and inally a Sears garage/auto center, behind the former delivered to Byrne Dairy shops, big-box stores and Sears department store on South Salina Street. Lowell other venues throughout the region, out of state and in Lewis, a 35-year Byrne employee, says he remembers other parts of the country. both the garage and the building’s former life as a bakCookiewiches comes in six flavors: Cookiewich ing facility for Byrne Dairy stores. All manner of baked vanilla and Cookiewich twist, plus Browniewich vagoods — cookies, muffins, doughnuts and Danishes nilla, chocolate, mint and raspberry. A seasonal Cook— were baked on site. iewich, peanut butter chocolate chip with peanut butter The baking operation is now handled by Sonbyrne ice cream, is also available. Lowell Lewis, who has Sales, Inc., a separate company that manages the Byrne assisted with the production of Cookiewiches since Dairy gas and convenience stores. The Ice Cream Centheir introduction in the mid-1980s, says the “origiter is used to produce “Mighty Fine” ice cream, frozen nal” Cookiewich, with vanilla ice cream, remains the yogurt and sherbet and novelties like the Cookiewich. most popular variety. Today, the only items baked at the Ice Cream Center Many bakeries and ice cream parlors sell ice cream are chocolate chip cookies and chocolate chocolate sandwiched between cookies, but the name Cookchip cookies, which are used to make the Cookiewich iewich is a registered trademark. The Cookiewich is and its sister product, the Browniewich. The Cooknot to be confused with the Original Chipwich, a froiewich production process begins with the making of zen novelty made of ice cream between two chocolate the cookies, using a traditional chocolate chip cookie chip cookies and rolled in mini chocolate chips. The recipe (no nuts). The dough is mixed in a large mixChipwich, produced by Crave Better Foods, Inc., diser that stands on the floor and then dumped into a appeared from store shelves in 2011 and returned in the machine that portions the dough onto parchment paNortheast last year. The Cookiewich is also not to be per-lined baking sheets.