Niagara’s Future Starts Here Key Activities Supporting Tourism

Niagara Benchlands Tourism And Destination Brand Identity

In October 2021, The Town of Lincoln’s Council unanimously supported Staff ’s recommendation of the ‘Niagara Benchlands’ as Lincoln’s new tourism and brand identity.

The Town of Lincoln’s new Niagara Benchlands destination brand will look to:

■ Create and build an identity for Lincoln that stands out from other competitive destinations, and communicate its benefits and strengths to potential investors, visitors and residents

■ Attract skilled labor, investment, and visitation

■ Make decisions around city planning, infrastructure investment, and public policy support

■ Create a unified voice and vision for the Lincoln-centered destination that focuses on the strengths of our diverse tourism sector

■ Bring the Town of Lincoln to life, by seeking inspiration from our unique culture, cuisine, technology, architecture, heritage, art, and future vision

The Town’s Economic Development and Tourism team will continue to work in partnership with Lincoln’s local tourism sector and stakeholders to implement and activate the Town’s five-year Tourism Strategy and Action Plan (2020-2025), with the support of its new Niagara Benchlands destination identity.

SHOPLINCOLN.CA

Established in May 2020, ShopLincoln.ca was activated to support local businesses during the COVID-19 pandemic and help residents and visitors alike get connected with our diverse business community. Although the website was developed initially in response to the COVID-19 pandemic, the platform has quickly become a permanent resource for continued tourism adaptation and recovery marketing initiatives to support all businesses in Lincoln.