5 fun, powerful hacks to try using AI Unleash the power of artificial intelligence

By Mia Katrin

The future is here. It’s the next big wave, revolutionizing life - like the computer revolution, the internet and the iPhone. You know how you rely on Siri and Alexa to help you? AI is like this, but on steroids.

You’re already using AI. It’s embedded in your online searches, social media algorithms, your smart phone, GPS car navigation systems, security systems, facial recognition, and more. But ChatGPT, a user friendly open-source version of AI, is recently widely available for all to use. And it’s free! It’s already revolutionizing business and all aspects of personal life. Many programs are already incorporating AI, including the search engine Bing.

When ChatGPT was launched on November 30, 2022 by Open AI, it reached an estimated 100 million active users within 2 months, making it the fastest growing consumer application in history. It took TikTok 9 months to reach this goal, and Instagram 2.5 years.

Will you be an early adopter? Get a competitive edge. It’s your powerful ally. 5 powerful top hacks to try below. Try it and have fun!

TIP: Go to chat.openai.com.

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Where it says “Send a message,” type in your prompt. This is your question, your request. Be specific. The more targeted and specific your prompt, the more useful your answer will be. You can ask ChatGPT to provide the answer from a certain perspective, like “answer like you’re talking to a 5th grader” or “answer as a marketing/PR expert.” You can start out using ChatGPT like a search engine, or like you’re asking Siri a question, but it’s capable of much more.

Create a marketing campaign. Stuck for new promotional or advertising ideas? Briefly describe your business and ask

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ChatGPT for fresh ideas and suggestions. Be specific. “Give 5 ideas for a marketing campaign for Mother’s Day, a Designer Trunk Show, or the Holidays.”

Not exactly what you had in mind? Ask ChatGPT to refine according to your market, your store, or the type of advertising you’re most interested in (online, social media, print).

Generate 10 Tag Lines. Boost your creativity! Ask ChatGPT for fresh ideas. Example prompt: “Give 10 names for a store specializing in selling diamond engagement rings.” One ChatGPT answer: “Love Rocks.” Example follow up prompt:

Mia Katrin

“Give 10 tag lines for the business Love Rocks.” One ChatGPT answer: “Diamonds That Rock Your World.”

Try canva.com for graphic design. It’s a simple, easy to use design platform with templates that is already incorporating AI. Design ads, flyers, social media posts, signs and posters. Get creative! Has a free basic level.

Let ChatGPT be your personal assistant. It can manage your schedule by scheduling meetings and sending reminders, organize and respond to emails, plan your travel and book tickets, conduct research, manage your social media by creating content and scheduling posts, do administrative tasks such as data entry, document preparation and invoicing, even do personal errands. Ask ChatGPT how it can help you!

Meet your new copywriter. Need help writing documents, such as emails, letters, press releases, ads, even procedures and policies for your store? Ask ChatGPT. Make your prompts as specific as possible. “Write a press release to send out to local area magazines, radio and TV stations, announcing our 10th anniversary celebration and specials.”

TIP: When you receive your answer from ChatGPT, which takes just a few seconds, you can ask a follow up question, like “explain your first point in more detail,” or “summarize your response”. It will remember your original question. If you want to start a new thread, open again and start a new prompt.

TIP: The better your prompt, the better your response will be. You can ask ChatGPT to rewrite your prompt for you and make it better!

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Jewelers who participate in ASHI’s Personalized Jewelry program also receive a complimentary ecommerce responsive microsite that can be easily embedded on their own store website.

This B2C microsite can be customized with the jeweler’s name, logo, store information, and retail markups, integrated email system, digital coupons, and integrated shopping cart with PayPal and order by phone options.

Customers select their desired style and metal type, diamond quality, and font size. After entering desired name/date, the system generates a preview of the custom style. Pricing is available once all fields are selected.

High-quality images in three-view angles, and features like Virtual Try-On help convert web browsers into buyers.

ASHI has also created a point-of-sale display with silver alloy samples of various designs and styles for retailers to engage with in store.

Retailer Advantage

Founded by brothers and business partners Sanjay Pandya & Rajeev Pandya in New York City nearly 40 years ago, ASHI is a fully integrated jewelry company with manufacturing facilities in the U.S., China, and India. The company - servicing more than 1,000 independent retail jewelers in North America - is known for its innovative merchandising programs like I Do Bridal, Lovebright, Fusion Diamonds, Diamond Basics, Petite Collection, and other collections of fine diamond and precious gemstone bridal and fashion jewelry.

ASHI created its Personalized Jewelry program to fill a void for independent jewelers, enabling them to provide custommade, Personalized Diamond Jewelry to their customers. “The industry has seen the trend for customization in the diamond bridal ring category take off in the last 10 years,” Sanjay says, “but not many suppliers offer independents this capability in fashion diamond jewelry.”

“Most jewelers don’t have a supplier that can easily create

Personalized Diamond Name and Date Jewelry,” says Rajeev. “ASHI’s Personalized Jewelry program brings into the store those consumers that typically would go to a B2C online store for such items.”

Personalized keepsake styles like name and date jewelry offer a compelling opportunity for independent retail jewelers to connect with younger consumers, provide a custom design experience, and get shoppers through their doors for both gift and self-purchases in this category.

While the majority of the research is done online - which is why the customized Personalized microsite is so important - Rajeev cites that over 95% of the independent retailers’ sales still happen in physical stores.

Name jewelry, in particular, is a trend that has been used throughout history to symbolize power and status. Today, it remains a popular way to express individuality, as well as keep loved ones close, shares Rajeev. “Many people wear their own names or the names of loved ones.”

As the economy is softening and the pendulum post pandemic is swinging from jewelry back to travel and leisure, jewelers have an opportunity with customization to differentiate their brand, capitalize on the design experience and strong trend for personalization, and introduce new customers to their store.

To learn more visit ASHI Diamonds at Luxury/JCK Las Vegas, booth LUX1227, May 31 to June 5, visit www.ashidiamonds. com or call at 800-622-ASHI.