Why starting SEO earlier in the year will benefit your jewelry store

By Guy Pineda

Are you ready to sparkle and shine in the world of online jewelry sales? One key element to making that happen is starting your SEO efforts as soon as possible. You might be wondering, why the rush? But let me tell you, starting it ahead of time is like jumping on a treasure hunt. You’ll have more time to see results and outshine your competitors before the busy holiday shopping season.

Think of it this way; you can target any occasion that people might want to buy something for their loved ones - like a pair of earrings or a ring - within the whole year and optimize your website for the long-term and climb up the search engine rankings. This means when shoppers are searching for the perfect piece of jewelry, your store will be one of the first they see. So, put on your thinking crown and dive into the dazzling world of SEO and how it can benefit your jewelry store.

What is SEO and why is it important today?

SEO stands for Search Engine Optimization, which is the process of optimizing a website to improve its ranking and visibility on search engine results pages (SERPs). The goal of SEO is to increase the quantity and quality of organic traffic to a website from search engines like Google, Bing, or Yahoo.

SEO is crucial for businesses in today’s digital world, as it can significantly impact the online visibility and credibility of a website. Here are a few recent statistics from ahrefs.com that demonstrate the importance of SEO:

1. 68% of online experiences begin with a search engine.

2. The top three Google search results get 54.4% of all clicks.

3. 92.96% of global traffic comes from Google Search, Google Images, and Google Maps.

4. 60% of marketers say that inbound (SEO, blog content, etc.)

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is their highest quality source of leads.

5. There are an estimated 3.5 billion searches on Google each day.

These statistics highlight the significance of a strong SEO strategy and the importance of appearing on the first page of search results. By implementing effective SEO tactics, businesses can improve their online visibility, credibility, and ultimately, drive more leads and sales.

Reasons you need to start doing SEO now

1. Get ahead of the competition: If you’re one of the first jewelry stores to start optimizing before the busy season, you’ll have a head start on your competition. This can give you a significant advantage in ranking for popular keywords. When your competitors are still trying to catch up, you’ll be ahead of the game and can maintain your position for a long time.

2. Target specific holidays and events: Target specific holidays and events throughout the year. Start your SEO efforts now. You’ll be able to target and begin long preparation for the Christmas season. Numerous jewelry companies can anticipate making 20% of their yearly sales in December, according to Forbes. Not a surprise given that one in four consumers plans to offer jewelry as a Christmas present. Jewelry is and continues to be a very popular Christmas gift choice. Start your SEO early to increase your visibility and drive more sales during significant shopping periods.

3. You’ll be able to make adjustments: SEO is an ongoing process, so it’s essential to keep an eye on your progress and make adjustments as needed. Starting your SEO today will give you plenty of time to make necessary changes before the busy season hits. You’ll be able to track your progress, identify what’s working and what’s not, and make changes accordingly. This will help you to make your SEO strategy even more effective.

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Stuller Bridal 2023 - 2024 catalog now available

All-in-one resource for everything bridal

(LAFAYETTE, La.)Stuller has announced the release of its newest catalog: Bridal 2023 - 2024, a comprehensive resource for offering the latest engagement ring and wedding band styles.

With 800 pages of on-trend and core styles, this new edition of the catalog highlights bestsellers and new, customizable options for endless possibilities. From engagement rings to wedding bands and classic styles to modern-day trends, this resource allows jewelers to create special designs for their customers using their choice of natural or labgrown diamonds.

Some of the features include:

• More than 600 new styles.

• Flexible 3C designs that allow you to customize stone type, shape, size, and metal quality.

• New Scan to Shop QR codes for quick, easy access to your favorite products on Stuller.com.

“Our research shows that consumer-driven desire for custom bridal styles is on the rise,” says Alex Stuller, senior bridal director. “Because of this, we’ve expanded our selection of on-trend, flexible 3C designs, which allow jewelers to easily create unique engagement rings and bands their customers will cherish for a lifetime.”

Learn more about Bridal 2023 - 2024 at Stuller.com/BridalCatalog.