ASHI Diamonds offers retail partners personalized advantage

By Deborah Yonick

ASHI Diamonds, known for its compelling custom turnkey jewelry solutions, is debuting at the JCK Luxury Las Vegas show its latest collection of Personalized Name and Date Diamond Jewelry that will help retail jewelers attract Millennial and Gen Z consumers to their stores.

Personalized Jewelry: Created by Us, Personalized by

You™ is a program developed by ASHI to provide independent jewelers a way to grow their business by promoting one-of-a-kind custom designed keepsake diamond jewelry.

Retailers attending JCK Luxury at the Venetian Expo, May 31 to June 5, will get to preview the collection at ASHI’s booth Lux1227, including styles of diamond name necklaces, bracelets, and rings; date necklaces and bracelets; and initial dog tags and signet rings, as well as ASHI’s many other Holiday Collections. Multiple options are available to fit every budget: Silver, 10K and 14K yellow, white, and rose gold; two font styles; and three diamond qualities. For name jewelry, two lettering sizes are offered in script and uppercase. The customer simply creates online the name/word/lettering or date/ special numbers; then chooses the type of metal, gold karat, metal color, diamond quality, font style and lettering size. Each piece is custom made.

Empowering Jewelers

To empower retail partners to be successful, ASHI provides extensive, integrated print to digital marketing support, including social media content, email blasts, high quality jewelry images, blogs, flyers, catalogs, and more, which can be found on its robust B2B website, www.ashidiamonds.com.

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