What’s New Variety Gem introduces Custom Curved Band Program

Prime jewelry manufacturer, Variety Gem is pleased to introduce their Custom Curved Band Program. The program was designed to provide retailers the opportunity to offer matched wedding bands with a perfect fit without the usual stresses to the retailer or their customers.

“Over the last few years, we have noticed an uptrend in the demand for matching wedding bands which sit flush with an existing engagement ring style,” said Moshe Bezalel, vice president of sales, Variety Gem.

“On a daily basis, our customers were shipping us expensive engagement rings, and our CAD operators would design a curved wedding band to align with the contours of their engagement ring. The result - a perfectly matched wedding band.

“As we all know, not all customers are willing to part with their engagement ring for an extended period of time. There is always risk and cost when shipping a customer’s ring. With the launch of our custom Curved Band Program, this is a risk you no longer need to take! We give retailers the tools to order a band for their customer, and they will be able to wear their engagement