ChatGPT. Your secret edge?

Unleash its power! 3 simple hacks to try

By Mia Katrin

Artificial intelligence (AI) is a powerful tool. It’s taking the virtual world by storm. Whether you’re an enthusiast or sceptic, its potential can’t be ignored.

Early adopters will gain the competitive edge. When the internet first exploded, opening instant access to information and worldwide communication, all aspects of life - business, social life, entertainment - were transformed. A decade later the iPhone was introduced and supercharged the computer revolution. Today 6.92 billion people, 82% of the world’s population, use smart phones. AI is the next big wave. ChatGPT, a user-friendly, free AI tool, is now available for everyone.

You’re already using AI. It’s embedded in the algorithms that regulate Facebook and Instagram, as well as Google search, chatbots on websites and facial and voice recognition.

Have you asked Siri a question lately? She’s an AI bot. Your smart car has AI embedded in its GPS navigational systems and self-driving functions. It’s already integrated into the systems we use throughout our daily life.

ChatGPT has brought AI to the fore. It’s accessible in ordinary language. You can ask it questions directly rather than in the language of computer programming. And it’s simple to use, widely available, and free.

Jewelers can harness the power of AI in virtually every aspect of their business, from marketing (social media, enewsletters, website development) to organization (virtual assistant, manuals for store policies), to creative (jewelry product development, new sources and trends research). Take the plunge and see what AI can do for you. The more you use it, the more you’ll begin to realize how it can help you.

Three fun ideas for beginners to try: Go to chat.openai.com. At the bottom of the page, “send a message”, type your question or prompt and send. Make your prompt as detailed and specific as possible.

• Generating viral TikTok scripts. Prompt: “Create a viral TikTok script for marketing a trendy but classic diamond engagement ring. Include visuals.”

• Marketing Ideas. Prompt: “Give 3 prompts that a jewelry store can use to help them in their business.”

ChatGPT’s response:

“Celebrate Your Love: Share Your Memorable Proposal Story and Win a Customized Engagement Ring! Tell us how you popped the question for a chance to win a stunning engagement ring tailored to your unique love story. Share your tale of romance and create a lasting memory with our exquisite jewelry.”

“The Gift of Timeless Beauty: Free Jewelry Cleaning and Inspection Day! Show your precious jewelry some love and care. Bring in your favorite pieces for a complimentary professional cleaning and inspection. Our skilled jewelers will make sure your jewelry sparkles like new and ensure that every gem is securely set. Don’t miss this opportunity to revitalize your cherished treasures.”

“Charity Event: Making a Difference Through Jewelry! Join us for a special evening dedicated to giving back. A portion of every purchase made during the event will be donated to a local charity. Explore our exquisite collection, enjoy live music, and indulge in delectable treats, all while supporting a worthy cause. Let’s come together to make a positive impact in our community.”

• Creating FAQ for customers. Prompt: “Create a FAQ for a jewelry store website.” Try this one yourself!

Now tailor these prompts for your business and try them.

Will ChatGPT eliminate jobs of writers, marketers or computer programmers? Routine tasks can be performed by AI, freeing humans to create new opportunities. A quick online search already shows an explosion of new marketing proposals: “How to use ChatGPT. Try our short course!” Did computers eliminate human jobs? Some, of course. But as technology developed, new jobs and opportunities emerged. Today, you can become a YouTube creator or podcaster, possibilities that only emerged as the internet developed. The most creative, intelligent writers and marketers, the early adopters, will have a competitive advantage. They’ll

Chuck

Continued from page 6 had them for the guys to sit on while they all hung out, smoked, and lied to each other about the made-up conquests and victories they’ve all accomplished. At the end of the day, I threw all but one of them in the dumpster, keeping only the most uncomfortable one. The look of shock on everyone’s face the next day was priceless. They all asked where they were supposed to sit while they hung out in my store for hours on end, and smoked. I suggested one of the 7 restaurants in the neighborhood. They reminded me that they couldn’t smoke in the restaurants. I reminded them that they couldn’t smoke in MY store either.

After a few weeks, Buford started limiting his time at the store. Instead of being there all day, he’d come in late, and leave early. Then he cut it down to 3-4 days a week, 3-4 hours a day. But, because he didn’t have any place comfortable to sit, he’d walk over to the barbershop a few doors down and fall asleep in one of their empty chairs. Glenn the barber was not too happy with me for getting rid of the recliner it seems.

Eventually, Buford found something better to do with his time and only showed up on the

Mia Katrin

use AI for background research, to suggest ideas and proposals, and to help them refine, edit and market their work. Their work will utilize the “secret edge” of AI. You too can gain the competitive edge by employing your “AI assistant” throughout your business.

Mia Katrin is an award-winning jewelry designer featured in over 100 stores nationally. To become a Jewel Couture LLC retailer, contact www.jeweljewel. com, 828-406-1105 or mia@jeweljewel.com. A recognized industry spokesperson, Mia also writes for several jewelry magazines and frequently is an invited speaker at major national trade events. She recently launched a new marketing agency to help you sell online, TheJewelersMarketer.com.

day the rent was due. Because he owned most of the property in the neighborhood, everyone left their rent checks at my store. I’d collect the checks, and Buford would come in once or twice a month to pick them up. And eventually, he even accepted the fact that he sold the store to me, I owned it, and I made the rules.

Throughout the last 30 years, I’ve witnessed some of the biggest changes to the business climate in the history of this industry. I miss having a showcase filled with nothing but wax patterns. I miss eating my lunch while reading the local newspaper. I miss eating my lunch while reading Martha Richardson’s column in this newspaper. And I miss the world before smart phones, when people seemed a whole lot smarter.

It’s been an interesting 3 decades. I can’t wait to see what the next 3 have in store.

Chuck is the owner of Anthony Jewelers in Nashville, TN. Chuck also owns CMK Co., a wholesale trade shop that specializes in custom jewelry and repair services to the jewelry industry nationwide. If you would like to contact Chuck or need a speaker or instructor for your next conference/event he can be reached at 615-354-6361, www.CMKcompany.com or send e-mail to info@ southernjewelrynews.com.