Ebrahim Laher -Branding your business for Success on the Internet The most successful companies in the world have profound stories behind them and nothing tells your company’s story like branding. When someone chooses to build their brand, they are essentially building one of the biggest assets of their business/identity. Branding is everything no matter the kind of business, big or small. Your products can be similar to your competitors in the market but your brand is unique and therefore truly your own. A strong brand is timeless and capable of constantly evolving even despite the possibility of your products and services becoming obsolete in the future. Your brand encompasses your entire existence allowing customers to connect with you and experience your products and services. According to Ebrahim Laher, the key to running a successful business is keeping in mind the inevitable longterm approach rather than thinking about building a brand that can help you foster a long-term relationship with your consumers is the way to go. The ultimate motto and saying of branding are “Sell an Experience, Not a Product.” Branding is how people across the globe experience your products and services and is the core idea of building your business identity with a lasting impression. Over the years Ebrahim Laher has always insisted and advised businesses on building a successful brand that will meet the needs of their organization and target consumers. In this day and age, you as a business have to provide consumers with an excellent online experience. From the first impression of your company with a logo to building your brand presence online can all seem like an overwhelming task. Although this does require time and effort, the reward is a solid, successful brand image that will be recognizable to new and potential customers for years to come building brand loyalty. Since the digital age, almost every business requires an internet/digital presence. The process of Internet marketing comprises the effective usage of digital platforms, media, channels and its tools to introduce and inform the market of your business, uniquely present them and attract consumers to finally purchase your products and services. As a strategic advisor and with rich years of experience in this field, Ebrahim Laher has showcased branding as a vehicle to provide a greater reach for any kind of businesses’ advertising, promotional and public relations efforts. There is a high possibility that there are several brands and businesses that are in the same field as yours or have products from similar if not the same categories. And this is where branding helps consumers differentiate your brand image from your competitors at large.
Notably, knowing your Unique Value Proposition or USP is a huge part of having a solid online branding strategy. The truth remains that any of the company’s brand stories is a narrative that describes the essence of its business mission, vision, goals and core values. Most importantly, it allows a consumer no matter where they are across the globe to be able to connect to the purpose behind your product or service.
Online branding promotes recognition while it builds a lasting and unique impression, helps you stand out among other people in your field, creates quality and value, actually creates a ‘worth every penny’ experience, generates loyalty, confirms and reassures credibility too.
In Ebrahim Laher’s experience, he has taught a variety of businesses one thing in common, and that is “Your brand is the identity customers come to know to become consumers thereafter. The importance of branding and its dynamic nature regarding your business cannot be exaggerated. Branding is the blueprint of your business and how people view you. A business today not only runs based on great sales but also runs on its goodwill. By utilizing the essential tools of digital branding services comprehensively, one can build and grow their business’ reputation and integrity over time thus rendering trust worthiness to their services.
Moreover, social media platforms provide you with free access to a widespread and globally accessible audience and are a perfect way to showcase your eCommerce brand. Offering a unique and personalized customer experience can go a long way in establishing your brand. Over 80 percent of consumers are more likely to do business with a company that provides personalized experiences and continue to do business with you or invest in a business which is having a great branding strategy of its own. In short, here are the top ten steps for Branding your business successfully on the Internet;
1. Recognize your market segment. 2. Make a plan for internet marketing. 3. Know Who Your Rivals Are.
4. Create and optimize a professional website. 5. Perform SEO and SEM. 6. Use social media to your advantage. 7. Take advantage of email marketing. 8. Regularly check web data. 9. Ensure a unified and cohesive brand message. 10. Keep an eye on your online reputation.
Great branding isn’t something that can be achieved in a hurry or instantly, which is why Ebrahim Laher advises businesses to start slowly, ideate, identify and confirm all the necessary preparation for a carefully thought out branding strategy. The next step after is to be intentional, with knowing what you truly are expecting your audience to see and absorb as part of your brand and then taking the time to properly develop a focused and solid brand strategy that drives sales and sets you apart from the rest of the competition.
To run a successful business in today’s world, it is important to build a strong internet branding strategy. Working on this and using carefully curated strategies to generate a brand for your company will in return help you separate your business from your competitors and narrate your brand story better. If you wish to know how you can connect with Ebrahim Laher here.