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Research
DESK RESEARCH Museum of Sex - Yelp Reviews
Besides going to the Museum of Sex ourselves, we also searched online to see other customers’ experiences with the institution that contain a lot of information about sex. By studying the feedback from 732 people, we are able to have an objective evaluation on which ways of presenting sex contents in an educational way are more effective and appreciated. Through the study, we can also find out from the customers in NYC their expectations towards sex and education. Furthermore, the analysis from the desk research will help us in creating a better solution to assist our partnered organization to reach their desired goal. ANALYSIS
Audiences' expectation of the way to present sex is fun, cheap and extremely stimulating. Many customers believed they knew sex very well through media and their personal experiences already although sometimes they may not. They were disappointed by the Museum of Sex and they thought it lacked of elements stated above. People feel more comfortable to talk about sex when they know they will not be judged. People, especially females, feel more comfortable to talk about sex or interact with sex related products in public when they are in the environment where they know they will not be judged when sex is considered an art or educational topic.